Apollo.io

Score8.4 out of 10

242 Reviews and Ratings

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Apollo.io

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What is Apollo.io?

Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease.

With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to make the sales process intelligent, turnkey, and accessible. Visit apollo.io to learn more.

Categories & Use Cases

Media

Screenshot of Find every prospect. Uncover high-intent contacts in your market.

Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.

Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.

Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.

Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.

Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

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Screenshot of Find every prospect. Uncover high-intent contacts in your market.

Filters and segmentation
Allows users to filter contacts and segment leads to explore data and create lists.
Category average: 8.2
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Category average: 7.9
Load time/data access
Provides fast and consistent access to lists and leads.
Category average: 8

Alerts and reminders
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
Category average: 7.6
Append emails to records
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
Category average: 7
Sales email templates
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
Category average: 6.9

#1 most frequent

Professional, Scientific, and Technical Services

34.2%

1,287 installations of 3,764

#2 most frequent

Information

25.3%

952 installations of 3,764

#3 most frequent

Manufacturing

5.2%

195 installations of 3,764

LaTarsha Hare

Agency Manager in Professional Services at Landstar (1-10 employees employees)

Use Cases and Deployment Scope

I'm currently using Apollo.io to find shipping & logistics contacts at various manufacturers across the US. Sourcing the correct email addresses for current employees was challenging before. The product has allowed me to not only source email contacts but also send campaigns on the spot. I'm still exploring the many tools that Apollo.io has to offer. The next phase of my marketing is cold calling so I will utilize the dial available on the platform. So far the platform has been amazing to use.

Pros

Sources different employees at companies
Provides excellent options for setting up email campaigns
Offer a built in scheduler to set up meeting and video calls

Cons

Streamline the available options into a better work flow
Allow more specific searching when looking up companies
Provide more training and use cases for the tools available

Return on Investment

I have increased the amount of prospects on my list
I have identified industries I didn't consider approaching before using the platform
I am contacting more than 10x the amount of prospects that I was before the platform

Usability

Alternatives Considered

ZoomInfo Sales

Other Software Used

Intuit Mailchimp, Google Analytics, Microsoft Teams

Stefanie Isaksen

CEO & Founder in Human Resources at Ivy Way Placements (1-10 employees employees)

Use Cases and Deployment Scope

I use Apollo.io to poach for great candidates. I also use it to find company contacts when I need to place my candidates that are looking to make some changes. I use their filters to narrow down my search and reach out to the few that fit the bill.

Pros

They have great search filters
They have a great learning platform
They have a very large database
Their workflow sequences are great

Cons

Their app doesn't always pushing people into my Hubspot CRM
Their API system is very confusing to understand and connect directly with my CRM
It can be overwhelming to learn all of their features

Return on Investment

ICP targeting has been streamlined and saved me tons of hours
The software often crashes when using the extension in LinkedIn
I would like to see a better AI writer

Usability

Alternatives Considered

InfoZoom

Other Software Used

Zoho Campaigns, HubSpot CRM, Zoho One

Ethan Hall

Social Media Coordinator in Marketing at MicroClimate (11-50 employees employees)

Use Cases and Deployment Scope

Our team mainly markets our product using Instagram, sending influencers DMs before obtaining other information, such as emails, to send our product to them. When we cannot find influencers on Instagram, we use Apollo to identify relevant workers nationwide, including their emails and phone numbers. Apollo is convenient for us because it is similar to Shopify, automating emails we send to influencers and buyers so that neither party forgets to reach out and engage in conversation.

Pros

The search bar is convenient, accurate, and consistent.
Loading time is minimal.
Emails are always sent when requested and always indicate when they bounce.

Cons

Emails must be sent manually rather than automatically, i.e., when you save someone's contact information.
There could be more features available for the free and/or basic editions of Apollo.
Some of the tasks on onboarding do not get completed despite actual completion.

Return on Investment

Increased closed-won revenue; fewer free samples because of ease of conversation.
More people on our team using Dialpad to phone customers regularly.
Increased outbound and inbound volume, such as a customer touring our facility two days ago.

Usability

Alternatives Considered

Shopify

Other Software Used

Shopify, Shopify Flow, Shutterstock

Rowan Case

CEO in Sales at Lavender Menace Talent Management (1-10 employees employees)

Use Cases and Deployment Scope

I use Apollo.io for prospecting -- I'm a talent agent and I represent clients who work on social media. It's my job to find values-aligned brands with whom to partner on sponsored posts and ad campaigns. That means I need to find the right stakeholders within my target organizations, which takes some investigation work. Apollo.io removes the guesswork! Not only can I find the right stakeholders, I can easily add them to a list, save their contact information, add them to an automated email sequence, and more! It's never been easier to keep track of all my random contacts and outreach. I also love that I can push my contacts from Apollo.io into HubSpot, and vice versa! Truly a solution that saves me a ton of time, energy, and frustration daily.

Pros

finding contact information for stakeholders at various organizations
email campaign sequences crafted with AI that allow you to personalize your outreach at scale
competitive analysis between organizations in similar verticals
transferring data between CRM tools

Cons

It's often not clear to me when I'm spending a credit, or about to spend a bunch of credits that I might rather not spend
It would be nice to be warned before running out of credits so my workflows aren't interrupted
I'd love to be able to fine-tune the AI prompts being used to generate email copy

Return on Investment

I've increased my outreach by 55%
I've increased my response rate by 25%
I've increased closed-won revenue by 15%

Usability

Alternatives Considered

Hunter and LinkedIn Sales Navigator

Other Software Used

HubSpot CRM, Hunter

Edson Pineda

Business Development Analyst in Marketing at Backyard Group (11-50 employees employees)

Use Cases and Deployment Scope

I use Apollo.io to prospect new business, to enrich emails, phones, and data scraping principally.

It has a very large scope, as it has allowed me to prospect clients of multinational companies, it also addresses the problem of avoiding conventional prospecting, by phone call, cambaceo, gives us a broader picture about where we are as a company and the opportunities we have in the current market and the opportunities that exist.

All this by creating sequences for the correct follow-up through messages in LinkedIn, sending emails that will link directly to the domain, a complete solution that helps a lot the process of finding new customers, generate greater engagement and loyalty of the same.

Pros

Enrich emails and mobile numbers
Excellent model for task automation
Timely follow-up of key accounts
Follow-up of closed deals
Good handling of video meetings

Cons

To be able to do more things from the google extension
Automatic update of employment status

Return on Investment

Increase in the number of meetings
Increase in the number of briefs received
Increase of the internal database
Positioning of the agency vis-à-vis other agencies
Direct response from decision-makers
Increase of stakeholders in services

Usability

Other Software Used

LinkedIn Sales Navigator

Apollo.io

What is Apollo.io?

Categories & Use Cases

Media

Key Features

Top Performing Features

Filters and segmentation

List upload/download

Load time/data access

Areas for Improvement

Alerts and reminders

Append emails to records

Sales email templates

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Manufacturing

Reviews

Use Cases and Deployment Scope

Pros

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Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Other Software Used

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