#1 most frequent
United States of America
50.1%2,896 installations of 5,779
Categories & Use Cases
Media
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Screenshot of Find every prospect. Uncover high-intent contacts in your market.
Top Performing Features
Filters and segmentation
Allows users to filter contacts and segment leads to explore data and create lists.
Category average: 8.2
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Category average: 7.8
Load time/data access
Provides fast and consistent access to lists and leads.
Category average: 8
Areas for Improvement
Alerts and reminders
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
Category average: 7.5
Append emails to records
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
Category average: 7
Sales email templates
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
Category average: 6.9
Who Buys & Uses Apollo.io
#2 most frequent
India
13.5%778 installations of 5,779
#3 most frequent
Canada
5.1%292 installations of 5,779
Great for your prospecting Needs
Use Cases and Deployment Scope
I'm currently using Apollo.io to find shipping & logistics contacts at various manufacturers across the US. Sourcing the correct email addresses for current employees was challenging before. The product has allowed me to not only source email contacts but also send campaigns on the spot. I'm still exploring the many tools that Apollo.io has to offer. The next phase of my marketing is cold calling so I will utilize the dial available on the platform. So far the platform has been amazing to use.
Pros
- Sources different employees at companies
- Provides excellent options for setting up email campaigns
- Offer a built in scheduler to set up meeting and video calls
Cons
- Streamline the available options into a better work flow
- Allow more specific searching when looking up companies
- Provide more training and use cases for the tools available
Return on Investment
- I have increased the amount of prospects on my list
- I have identified industries I didn't consider approaching before using the platform
- I am contacting more than 10x the amount of prospects that I was before the platform
Usability
Alternatives Considered
ZoomInfo Sales
Other Software Used
Intuit Mailchimp, Google Analytics, Microsoft Teams
Apollo.io Review
Use Cases and Deployment Scope
I use Apollo.io to poach for great candidates. I also use it to find company contacts when I need to place my candidates that are looking to make some changes. I use their filters to narrow down my search and reach out to the few that fit the bill.
Pros
- They have great search filters
- They have a great learning platform
- They have a very large database
- Their workflow sequences are great
Cons
- Their app doesn't always pushing people into my Hubspot CRM
- Their API system is very confusing to understand and connect directly with my CRM
- It can be overwhelming to learn all of their features
Return on Investment
- ICP targeting has been streamlined and saved me tons of hours
- The software often crashes when using the extension in LinkedIn
- I would like to see a better AI writer
Usability
Alternatives Considered
InfoZoom
Other Software Used
Zoho Campaigns, HubSpot CRM, Zoho One
Apollo.io Greatest Database Used in 2025.
Use Cases and Deployment Scope
Our team mainly markets our product using Instagram, sending influencers DMs before obtaining other information, such as emails, to send our product to them. When we cannot find influencers on Instagram, we use Apollo to identify relevant workers nationwide, including their emails and phone numbers. Apollo is convenient for us because it is similar to Shopify, automating emails we send to influencers and buyers so that neither party forgets to reach out and engage in conversation.
Pros
- The search bar is convenient, accurate, and consistent.
- Loading time is minimal.
- Emails are always sent when requested and always indicate when they bounce.
Cons
- Emails must be sent manually rather than automatically, i.e., when you save someone's contact information.
- There could be more features available for the free and/or basic editions of Apollo.
- Some of the tasks on onboarding do not get completed despite actual completion.
Return on Investment
- Increased closed-won revenue; fewer free samples because of ease of conversation.
- More people on our team using Dialpad to phone customers regularly.
- Increased outbound and inbound volume, such as a customer touring our facility two days ago.
Usability
Alternatives Considered
Shopify
Other Software Used
Shopify, Shopify Flow, Shutterstock
Incredibly Effective Prospecting Tool with Just the Right Amount of AI
Use Cases and Deployment Scope
I use Apollo.io for prospecting -- I'm a talent agent and I represent clients who work on social media. It's my job to find values-aligned brands with whom to partner on sponsored posts and ad campaigns. That means I need to find the right stakeholders within my target organizations, which takes some investigation work. Apollo.io removes the guesswork! Not only can I find the right stakeholders, I can easily add them to a list, save their contact information, add them to an automated email sequence, and more! It's never been easier to keep track of all my random contacts and outreach. I also love that I can push my contacts from Apollo.io into HubSpot, and vice versa! Truly a solution that saves me a ton of time, energy, and frustration daily.
Pros
- finding contact information for stakeholders at various organizations
- email campaign sequences crafted with AI that allow you to personalize your outreach at scale
- competitive analysis between organizations in similar verticals
- transferring data between CRM tools
Cons
- It's often not clear to me when I'm spending a credit, or about to spend a bunch of credits that I might rather not spend
- It would be nice to be warned before running out of credits so my workflows aren't interrupted
- I'd love to be able to fine-tune the AI prompts being used to generate email copy
Return on Investment
- I've increased my outreach by 55%
- I've increased my response rate by 25%
- I've increased closed-won revenue by 15%
Usability
Alternatives Considered
Hunter and LinkedIn Sales Navigator
Other Software Used
HubSpot CRM, Hunter
Apollo.io review
Use Cases and Deployment Scope
I use Apollo.io to prospect new business, to enrich emails, phones, and data scraping principally.
It has a very large scope, as it has allowed me to prospect clients of multinational companies, it also addresses the problem of avoiding conventional prospecting, by phone call, cambaceo, gives us a broader picture about where we are as a company and the opportunities we have in the current market and the opportunities that exist.
All this by creating sequences for the correct follow-up through messages in LinkedIn, sending emails that will link directly to the domain, a complete solution that helps a lot the process of finding new customers, generate greater engagement and loyalty of the same.
It has a very large scope, as it has allowed me to prospect clients of multinational companies, it also addresses the problem of avoiding conventional prospecting, by phone call, cambaceo, gives us a broader picture about where we are as a company and the opportunities we have in the current market and the opportunities that exist.
All this by creating sequences for the correct follow-up through messages in LinkedIn, sending emails that will link directly to the domain, a complete solution that helps a lot the process of finding new customers, generate greater engagement and loyalty of the same.
Pros
- Enrich emails and mobile numbers
- Excellent model for task automation
- Timely follow-up of key accounts
- Follow-up of closed deals
- Good handling of video meetings
Cons
- To be able to do more things from the google extension
- Automatic update of employment status
Return on Investment
- Increase in the number of meetings
- Increase in the number of briefs received
- Increase of the internal database
- Positioning of the agency vis-à-vis other agencies
- Direct response from decision-makers
- Increase of stakeholders in services
Usability
Other Software Used
LinkedIn Sales Navigator
