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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.4 out of 10
    N/AApollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…

    $59

    per month per user

    RocketReach

    Score8.5 out of 10
    N/ARocketReach connects professionals to new opportunities, boasting a largest and accurate contact database. Users can lookup contacts using the RocketReach Chrome Extension on a variety of professional networking sites like AngelList, Crunchbase, LinkedIn, or Google. The chrome extension also allows the user to add prospects to prospect lists, and discover company insights on company websites.

    $69

    per month 100 Lookups Per Month

    Pricing
    Apollo.ioRocketReach
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    Essentials
    $69
    per month 100 Lookups Per Month
    Pro
    $119
    per month 250 Lookups Per Month
    Ultimate
    $209
    per month 1,000 Lookups Per Month
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    Apollo.ioRocketReach
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.Up to a 50% discount available for annual billing.
    More Pricing Information
    Community Pulse
    Apollo.ioRocketReach
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    I have mainly utilised ZoomInfo for data sourcing in the past, and I found that Apollo.io was much easier to pick up and use, whilst ZoomInfo took a bit of a learning curve to understand how to set filters and best data within your ICP, I was able to pick up Apollo.io within 5 …
    Incentivized
    Chose Apollo.io
    As there are more credits in Apollo and it is user-friendly than the others. And mostly, I liked the accuracy of the data it provided, which is generally accurate and directed to the right person, primarily used in B2B sales from the user's perspective. I prefer this …
    Incentivized
    Chose Apollo.io
    I think all of competitor services use the same database, but Apollo.io is the cheapest and easiest to use with LinkedIn
    Incentivized
    Chose Apollo.io
    Apollo.io tends to be my first port of call, as it's pretty straightforward to use with good quality and reliable extracts. The browser extension is another plus and makes the lead sourcing process a bit more streamlined for our use case. Other products we've used work well for …
    Incentivized
    Chose Apollo.io
    I am still using those, some platform have better features than others, but overall if I had to use only one product for the business - it would be Apollo, because it seems to have the golden middle and the best quality of the information. Maybe for the investor research PitchBo…
    Incentivized
    Chose Apollo.io
    After reviewing it the data Apollo.io provides is more accurate than almost all other tools, versus zoominfo who is the main competitor the data might be a little bit better on zoominfo however the automation tools makes it the best choice for a startup like us, we needed a …
    Incentivized
    RocketReach.co
    Chose RocketReach
    RocketReach works well on its own, but also as part of a suite of tools that we use for lead validation, qualification, and research efforts. We've selected RocketReach due to it's ability to provide key information in our data enrichment process that some other platforms are …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Apollo.ioRocketReach
    Prospecting
    Comparison of Prospecting features of Apollo.io and RocketReach
    Feature
    Apollo.io
    7.9
    17 Ratings
    2% above category average
    RocketReach
    7.9
    2 Ratings
    2% above category average
    Advanced search7.517 Ratings7.12 Ratings
    Identification of new leads7.817 Ratings8.02 Ratings
    List quality7.717 Ratings8.02 Ratings
    List upload/download8.316 Ratings8.02 Ratings
    Ideal customer targeting7.817 Ratings8.02 Ratings
    Load time/data access8.317 Ratings8.02 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and RocketReach
    Feature
    Apollo.io
    7.8
    17 Ratings
    0% above category average
    RocketReach
    7.7
    2 Ratings
    1% below category average
    Contact information7.817 Ratings7.02 Ratings
    Company information8.217 Ratings8.02 Ratings
    Industry information7.516 Ratings7.92 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and RocketReach
    Feature
    Apollo.io
    7.7
    17 Ratings
    4% above category average
    RocketReach
    7.5
    2 Ratings
    1% above category average
    Lead qualification process7.814 Ratings7.12 Ratings
    Smart lists and recommendations7.614 Ratings7.12 Ratings
    Salesforce integration8.38 Ratings00 Ratings
    Company/business profiles7.716 Ratings8.02 Ratings
    Alerts and reminders7.014 Ratings00 Ratings
    Data hygiene7.215 Ratings6.92 Ratings
    Automatic data refresh7.315 Ratings7.12 Ratings
    Tags7.710 Ratings8.02 Ratings
    Filters and segmentation8.516 Ratings8.12 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and RocketReach
    Feature
    Apollo.io
    6.9
    12 Ratings
    8% below category average
    RocketReach
    -
    Ratings
    Sales email templates6.812 Ratings00 Ratings
    Append emails to records7.011 Ratings00 Ratings
    Best Alternatives
    Apollo.ioRocketReach
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    UpLead
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioRocketReach
    Likelihood to Recommend
    8.8
    (36 ratings)
    8.0
    (2 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.7
    (6 ratings)
    8.0
    (1 ratings)
    Support Rating
    9.0
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    Apollo.ioRocketReach
    Likelihood to Recommend
    Apollo.io
    The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
    Incentivized
    Read full review
    RocketReach.co
    RocketReach is very helpfull in cases where I only have the website or LinkedIn Page of the company I want to reach out to, but no contact information. RocketReach helps do some digging and get in touch with the target business. It does not provide any financial insight on the entity, a lot of companies do not have info of important C-Suit, but just general employees.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • Sequencing automated email campaigns for outbound prospecting (BD Function).
    • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
    • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
    • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
    Incentivized
    Read full review
    RocketReach.co
    • Helps to enrich data where other platforms may not have the required data
    • Good resource for lead validation
    • Easy to use and straightforward UI
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
    • Notifications when someone opens the marketing email and showing the interest.
    • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
    Incentivized
    Read full review
    RocketReach.co
    • Search criteria having to be manually deleted
    • Finding the right contact
    • In my opinion, Outdated contact information
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
    Incentivized
    Read full review
    RocketReach.co
    No answers on this topic
    Usability
    Apollo.io
    Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
    Incentivized
    Read full review
    RocketReach.co
    The extension is perfect for finding the info about the company whose website I have open in my laptop, but in some cases it is hard to get rid of the icon. It is located specifically in a place where the majority of websites put action button. So, I can't press this button sometimes because of the RR icon on top.
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    RocketReach.co
    No answers on this topic
    Alternatives Considered
    Apollo.io
    Make.com, Dripify and Hubspot all seem to have similar systems. However, they don't have any of the data. So, you wind up spending more money and time connecting them all to your system. Zoom Info has great data, but they didn't have automation. Apollo.io allows you to combined all of these other ones into on system which is fantastic.
    Incentivized
    Read full review
    RocketReach.co
    RocketReach works well on its own, but also as part of a suite of tools that we use for lead validation, qualification, and research efforts. We've selected RocketReach due to it's ability to provide key information in our data enrichment process that some other platforms are not able to provide.
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
    • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
    • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
    Incentivized
    Read full review
    RocketReach.co
    • Increase the amount of contacts we upload daily to our CRM
    • Lead us to send out 2x the amount of emails each day
    • Uncover new prospects
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.