Apollo.io vs. LinkedIn Sales Navigator

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…
$59
per month per user
LinkedIn Sales Navigator
Score 8.7 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
Pricing
Apollo.ioLinkedIn Sales Navigator
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
Offerings
Pricing Offerings
Apollo.ioLinkedIn Sales Navigator
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioLinkedIn Sales Navigator
Considered Both Products
Apollo.io

No answer on this topic

LinkedIn Sales Navigator
Chose LinkedIn Sales Navigator
Sales navigator is a good platform however there aspects where Apollo.io and Lusha enrich the prospecting quality, When you used together does give you the best possible results
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator is the best at finding leads, in my opinion. However, it's not the best at finding contact information. You need a combination of ZoomInfo + LinkedIn Sales Navigator + Outreach in order to actually contact leads. Apollo.io does all of that for you in …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator has direct access to LinkedIn data, so its data is first-hand and very accurate compared to others. The tools are used for various purposes, but overall, we can utilize Sales Nav to identify individuals and then utilize the other tools to build lists …
Chose LinkedIn Sales Navigator
We preferred LinkedIn Sales Navigator because of its brand recognition, brand value and preference among our sales and marketing leadership to use the product. The price was a bit on the higher side but we still chose it over competitors because we were getting lot more value …
Chose LinkedIn Sales Navigator
Linkedin Sales Navigator has a specific role in your sales strategy -- to help you find the right person based on their job title or company, etc. DiscoverOrg and SalesLoft dig a bit deeper into giving more comprehensive contact information like email and address. Those options …
Features
Apollo.ioLinkedIn Sales Navigator
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.9
17 Ratings
2% above category average
LinkedIn Sales Navigator
7.6
179 Ratings
2% below category average
Advanced search7.517 Ratings8.0179 Ratings
Identification of new leads7.817 Ratings7.6177 Ratings
List quality7.717 Ratings7.6173 Ratings
List upload/download8.316 Ratings7.0118 Ratings
Ideal customer targeting7.817 Ratings7.9172 Ratings
Load time/data access8.317 Ratings7.5159 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.8
17 Ratings
1% above category average
LinkedIn Sales Navigator
7.1
177 Ratings
9% below category average
Contact information7.817 Ratings7.1156 Ratings
Company information8.117 Ratings7.2177 Ratings
Industry information7.516 Ratings7.0172 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
17 Ratings
4% above category average
LinkedIn Sales Navigator
7.1
174 Ratings
4% below category average
Lead qualification process7.814 Ratings5.7133 Ratings
Smart lists and recommendations7.614 Ratings7.2156 Ratings
Salesforce integration8.38 Ratings6.2128 Ratings
Company/business profiles7.716 Ratings8.5170 Ratings
Alerts and reminders7.014 Ratings7.6152 Ratings
Data hygiene7.215 Ratings6.5152 Ratings
Automatic data refresh7.315 Ratings6.6132 Ratings
Tags7.610 Ratings6.4126 Ratings
Filters and segmentation8.516 Ratings9.2160 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
12 Ratings
8% below category average
LinkedIn Sales Navigator
6.2
77 Ratings
18% below category average
Sales email templates6.812 Ratings6.770 Ratings
Append emails to records7.011 Ratings5.765 Ratings
Best Alternatives
Apollo.ioLinkedIn Sales Navigator
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
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User Ratings
Apollo.ioLinkedIn Sales Navigator
Likelihood to Recommend
8.8
(36 ratings)
7.9
(180 ratings)
Likelihood to Renew
9.0
(1 ratings)
8.0
(3 ratings)
Usability
8.7
(6 ratings)
6.1
(8 ratings)
Support Rating
9.0
(5 ratings)
9.0
(3 ratings)
Implementation Rating
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
Apollo.ioLinkedIn Sales Navigator
Likelihood to Recommend
Apollo.io
The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
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LinkedIn
LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
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Pros
Apollo.io
  • Sequencing automated email campaigns for outbound prospecting (BD Function).
  • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
  • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
  • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
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LinkedIn
  • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
  • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
  • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
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Cons
Apollo.io
  • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
  • Notifications when someone opens the marketing email and showing the interest.
  • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
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LinkedIn
  • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
  • Sorting - need a better, faster way to sort by for prospect lists and account lists
  • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
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Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
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LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
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Usability
Apollo.io
Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
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LinkedIn
Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
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Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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LinkedIn
I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
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Implementation Rating
Apollo.io
No answers on this topic
LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
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Alternatives Considered
Apollo.io
Make.com, Dripify and Hubspot all seem to have similar systems. However, they don't have any of the data. So, you wind up spending more money and time connecting them all to your system. Zoom Info has great data, but they didn't have automation. Apollo.io allows you to combined all of these other ones into on system which is fantastic.
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LinkedIn
LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.
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Return on Investment
Apollo.io
  • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
  • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
  • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
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LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
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ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.