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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.4 out of 10
    N/AApollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…

    $59

    per month per user

    LinkedIn Sales Navigator

    Score8.7 out of 10
    N/ALinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

    $79.99

    per month

    Pricing
    Apollo.ioLinkedIn Sales Navigator
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    Professional
    $79.99
    per month
    Team
    $134.99
    per license
    Enterprise
    Contact sales team
    Offerings
    Pricing Offerings
    Apollo.ioLinkedIn Sales Navigator
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.—
    More Pricing Information
    Community Pulse
    Apollo.ioLinkedIn Sales Navigator
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    It's easier because you find it all in one place
    Incentivized
    Chose Apollo.io
    Apollo has a built-in customer and contact base. That was the major point.
    Incentivized
    Chose Apollo.io
    In terms of everything Apollo.io was very user friendly and was more accurate. The data received was on point and we did get more contact and email data from Apollo.io rather than Linkedin. The value for money was way better than the platforms we tried.
    Incentivized
    Chose Apollo.io
    I have not used other products.
    Incentivized
    Chose Apollo.io
    Apollo.io has a mid tier dialer that I was looking to replace. Ultimately, I never replaced Apollo.io's dialer because it was really nice to just have one single tool that everything worked through, and never had to transfer data or call logs between platforms.
    Incentivized
    Chose Apollo.io
    Apollo.io stacks up against other interfaces because of its overall all in one prospecting tool capabilities right from account identification to end to end reachout to leads no other prospecting tool provides such wide range of features for a bd reachout. It's a …
    Incentivized
    Chose Apollo.io
    I have used all these systems, and having it all in one is a game-changer.
    Incentivized
    Chose Apollo.io
    Apollo was a combination of Salesloft (outreach software) and ZoomInfo (B2B contact information). Apollo ended up being the perfect solution, and well-priced for the value!
    Incentivized
    Chose Apollo.io
    In my experience, LinkedIn SN is slow, awful UI, I still don't know how do you access email (if ever possible), basicslly useless in my case
    Incentivized
    Chose Apollo.io
    Neither of the services I've previously used have been adept at giving me accurate contact information, or helping me to reach out to the folks I'm interested in speaking with. These tools don't help me be more efficient or save time. They might work with brute force, but …
    Incentivized
    Chose Apollo.io
    Access to data, enabling the ability to find leads and contacts at scale, is the primary driver.
    Incentivized
    Chose Apollo.io
    ZoomInfo's sequencing is very early in development so there aren't any management tools yet and it's pretty buggy. Apollo's sequencing is much more flexible, easy to use and feature-rich. LinkedIn Sales Nav is awful for searches, no sequencing or email or contact data. It's …
    Incentivized
    Chose Apollo.io
    I researched what would be best for small medtech startups and Apollo.io was the top choice. The other's begin to get too pricey for advanced features. For a little over $100/month, you can get a lot done with Apollo.io. I have not used the others so I can't really compare too …
    Incentivized
    Chose Apollo.io
    Outreach usability is better but it only does one thing.
    Incentivized
    Chose Apollo.io
    I think Apollo.io is superior
    Incentivized
    Chose Apollo.io
    Bigger, slower and worse, less accurate data
    Incentivized
    Chose Apollo.io
    ZoomInfo:
    While ZoomInfo is amazing when it comes to data quality, especially in North America, it's limited in terms of all round features.
    Incentivized
    Chose Apollo.io
    I honestly really liked ZoomInfo and how it was set up. It also had a lot of data, the reason we went with Apollo.io was because for a small company like ours the price was much better. Something I really liked that ZoomInfo had was an Org Chart that allowed you to see everyone …
    Incentivized
    Chose Apollo.io
    Apollo.io is a better product. Better valid email addresses
    Incentivized
    Chose Apollo.io
    Apollo is great because it gathers emails and phone numbers as well as makes calls and writes sequences all in the same tool.
    Incentivized
    Chose Apollo.io
    HubSpot's sequencing is janky, I don't like how it's set up, also not too good for prospecting - so I never use it.

    Sales Nav doesn't have sequencing - so I only use it for prospecting.
    Incentivized
    Chose Apollo.io
    Honestly, all of the above do something or other quite well. There are three main reasons we have stuck with Apollo.io, namely: Apollo.io seems to have the most trustworthy data about companies, as we have checked their records at times; Apollo.io seems to just have the latest …
    Incentivized
    Chose Apollo.io
    Apollo.io tends to be my first port of call, as it's pretty straightforward to use with good quality and reliable extracts. The browser extension is another plus and makes the lead sourcing process a bit more streamlined for our use case. Other products we've used work well for …
    Incentivized
    LinkedIn
    Chose LinkedIn Sales Navigator
    LinkedIn Sales Navigator is the best at finding leads, in my opinion. However, it's not the best at finding contact information. You need a combination of ZoomInfo + LinkedIn Sales Navigator + Outreach in order to actually contact leads. Apollo.io does all of that for you in …
    Incentivized
    Chose LinkedIn Sales Navigator
    Sales navigator is a good platform however there aspects where Apollo.io and Lusha enrich the prospecting quality, When you used together does give you the best possible results
    Incentivized
    Chose LinkedIn Sales Navigator
    LinkedIn Sales Navigator has direct access to LinkedIn data, so its data is first-hand and very accurate compared to others. The tools are used for various purposes, but overall, we can utilize Sales Nav to identify individuals and then utilize the other tools to build lists …
    Incentivized
    Chose LinkedIn Sales Navigator
    We preferred LinkedIn Sales Navigator because of its brand recognition, brand value and preference among our sales and marketing leadership to use the product. The price was a bit on the higher side but we still chose it over competitors because we were getting lot more value …
    Incentivized
    Chose LinkedIn Sales Navigator
    Linkedin Sales Navigator has a specific role in your sales strategy -- to help you find the right person based on their job title or company, etc. DiscoverOrg and SalesLoft dig a bit deeper into giving more comprehensive contact information like email and address. Those options …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    94%
    Would buy again
    68 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    56 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    66 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    89%
    Lived up to sales and marketing promises
    49 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    47 Answers
    Features
    Apollo.ioLinkedIn Sales Navigator
    Prospecting
    Comparison of Prospecting features of Apollo.io and LinkedIn Sales Navigator
    Feature
    Apollo.io
    7.9
    17 Ratings
    2% above category average
    LinkedIn Sales Navigator
    7.5
    179 Ratings
    3% below category average
    Advanced search7.517 Ratings7.9179 Ratings
    Identification of new leads7.817 Ratings7.5177 Ratings
    List quality7.717 Ratings7.6173 Ratings
    List upload/download8.316 Ratings6.9118 Ratings
    Ideal customer targeting7.817 Ratings7.8172 Ratings
    Load time/data access8.317 Ratings7.4159 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and LinkedIn Sales Navigator
    Feature
    Apollo.io
    7.8
    17 Ratings
    0% above category average
    LinkedIn Sales Navigator
    7.1
    177 Ratings
    9% below category average
    Contact information7.817 Ratings7.3156 Ratings
    Company information8.217 Ratings7.1177 Ratings
    Industry information7.516 Ratings6.8172 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and LinkedIn Sales Navigator
    Feature
    Apollo.io
    7.7
    17 Ratings
    4% above category average
    LinkedIn Sales Navigator
    7.0
    174 Ratings
    6% below category average
    Lead qualification process7.814 Ratings5.7133 Ratings
    Smart lists and recommendations7.614 Ratings7.1156 Ratings
    Salesforce integration8.38 Ratings6.3128 Ratings
    Company/business profiles7.716 Ratings8.5170 Ratings
    Alerts and reminders7.014 Ratings7.5152 Ratings
    Data hygiene7.215 Ratings6.3152 Ratings
    Automatic data refresh7.315 Ratings6.5132 Ratings
    Tags7.710 Ratings6.3126 Ratings
    Filters and segmentation8.516 Ratings9.1160 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and LinkedIn Sales Navigator
    Feature
    Apollo.io
    6.9
    12 Ratings
    8% below category average
    LinkedIn Sales Navigator
    6.2
    77 Ratings
    18% below category average
    Sales email templates6.812 Ratings6.670 Ratings
    Append emails to records7.011 Ratings5.865 Ratings
    Best Alternatives
    Apollo.ioLinkedIn Sales Navigator
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    UpLead
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioLinkedIn Sales Navigator
    Likelihood to Recommend
    8.8
    (36 ratings)
    7.9
    (180 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    8.0
    (3 ratings)
    Usability
    8.7
    (6 ratings)
    6.2
    (8 ratings)
    Support Rating
    9.0
    (5 ratings)
    9.0
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (2 ratings)
    User Testimonials
    Apollo.ioLinkedIn Sales Navigator
    Likelihood to Recommend
    Apollo.io
    The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
    Incentivized
    Read full review
    LinkedIn
    LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • Sequencing automated email campaigns for outbound prospecting (BD Function).
    • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
    • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
    • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
    Incentivized
    Read full review
    LinkedIn
    • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
    • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
    • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
    Read full review
    Cons
    Apollo.io
    • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
    • Notifications when someone opens the marketing email and showing the interest.
    • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
    Incentivized
    Read full review
    LinkedIn
    • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
    • Sorting - need a better, faster way to sort by for prospect lists and account lists
    • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
    Incentivized
    Read full review
    LinkedIn
    This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
    Incentivized
    Read full review
    Usability
    Apollo.io
    Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
    Incentivized
    Read full review
    LinkedIn
    Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    LinkedIn
    I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
    Incentivized
    Read full review
    Implementation Rating
    Apollo.io
    No answers on this topic
    LinkedIn
    I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
    Incentivized
    Read full review
    Alternatives Considered
    Apollo.io
    Make.com, Dripify and Hubspot all seem to have similar systems. However, they don't have any of the data. So, you wind up spending more money and time connecting them all to your system. Zoom Info has great data, but they didn't have automation. Apollo.io allows you to combined all of these other ones into on system which is fantastic.
    Incentivized
    Read full review
    LinkedIn
    LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
    • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
    • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
    Incentivized
    Read full review
    LinkedIn
    • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
    • Allowed me to better identify the key stakeholders at companies I was targeting
    • Kept me up to date on what was happening with my prospects and their companies.
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.