Our main data-enrichment tool
Use Cases and Deployment Scope
Our sales development team needs a strong data enrichment tool. Thus, we use Cognism to look for phone numbers and emails of our prospective customers. We also get insights on who amongst our prospects are in DNC and whether the phone number is direct, mobile, or HQ. Also love that I could easily import them into SFDC.
Pros
- They give us a headsup if the phone number is direct, mobile, or HQ
- They advise us if the email is verified - that reduces our bounce rate.
- They also advise us if our prospect's number is in the DNC list
Cons
- Data are not 100% accurate, which is normal for every data enrichment tool. But at least we could flag it to them so they could improve it.
- Sometimes, I'm having problems exporting info into SFDC.
- Wish I could also export the contacts directly to Outreach.
Most Important Features
- Phone number info
- Email info
- Integration to SFDC
Return on Investment
- We were able to reach prospective customers through phone or email
- We save time not dialing office numbers, because Cognism gives us a heads up on that
- We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC
Alternatives Considered
Lusha Extension, LeadIQ and RocketReach
Other Software Used
Outreach, Salesforce Experience Cloud, Gong
