Community insights

TrustRadius Insights for Apollo.io are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

User-Friendly Interface: Users appreciate the straightforward and easy-to-navigate user interface of the software, with several reviewers mentioning this as a positive aspect. The intuitive design allows for efficient completion of tasks, making it easier for users to manage their contacts effectively.

Contact Search Functionality: Many users find the ability to search for contacts by email and networks like LinkedIn highly valuable. This feature helps in identifying customers faster, allowing users to streamline their prospecting efforts. Some users specifically mentioned that this functionality has been beneficial in their daily workflow.

Accurate Information and Detailed Profiles: The software provides accurate and detailed information about contacts and companies, which has been positively received by users. Several reviewers have expressed appreciation for the valuable insights provided by the software, such as email IDs, contact numbers, revenue details, employee count, and industry-specific information. This wealth of data enhances prospecting efforts and helps identify potential clients more effectively.

Reviews

41 Reviews

Information

Apollo is awesome.

Rating: 10 out of 10

Incentivized

October 5, 2025

Use Cases and Deployment Scope

Apollo helps us to highly target certain industries and personas. It eliminates the need for constant follow-up with leads, as the sequencing function effectively sends out emails at regular intervals with different call-to-actions.

Pros

Sequencing
Creating lists for specific industries.
Finding company emails and titles that are always accurate.

Cons

Usability unless you are quite technically savvy it is challenging to navigate the amazing functionality.
Providing more granular industry niches.
Updating of personnel email addresses when they change jobs, or at least highlighting they have moved on by tracking their LinkedIn.

Likelihood to Recommend

Ideal for marketing campaigns if you are looking to target specific niches and personas. It is also ideal for creating lists that you can follow up on later. Re-triggering sequences every 3 months is also easy, as you don't have to redo the same sequence once it is set.

Peter Wijeyaratne

Head of Marketing in Marketing at OrderStream (Computer Software, 11-50 employees)

Vetted Review

1 year of experience

View profile

Lead generation tool with great potential

Rating: 9 out of 10

Incentivized

September 19, 2025

Use Cases and Deployment Scope

Use it for lead generation. Apollo helps filter the list of leads to focus and thereby create targeted campaigns for better probability of booking a meeting.

Pros

Automated workflow
Sequence
Lead filtering

Cons

learning curve is high cos of the number of functions
additional training (only one 1:1 provided as of now)
grouping of functions for better ease of use

Likelihood to Recommend

Lead filtering and automated email generation is pretty nice in Apollo. A structured and modularized UI would help in faster learning.

Verified User

Director in Sales (Computer Software company, 51-200 employees)

Vetted Review

Apollo.io is good

Rating: 7 out of 10

Incentivized

September 9, 2025

Use Cases and Deployment Scope

I use Apollo.io to enrich contact data, create sequences, and execute cold/warm outbound sales. In general, I use Apollo.io for nearly all things outbound. It addresses problems of integration between enrichment, sequencing, email sending, and dialing tools by combining all of those into one. I also occasionally use Apollo.io to find leads or lookalike accounts.

Pros

Building sequences integrating phone, email, and linkedin touchpoints
Finding lookalike accounts for target or Closed Won accounts
Building lists that can be easily enriched and sequenced

Cons

In my experience, Apollo.io is often very buggy
In my experience, Apollo.io is frequently very laggy

Likelihood to Recommend

I think Apollo.io does a lot of supe great things for outbound GTM, but, in my opinion, it doesn't do anything particularly well. I love that one tool encompass data enrichment, list building, sequencing, dialing, etc., except it doesn't excel at any of these things. Still, I appreciate that I can use one tool instead of. many.

Verified User

Contributor in Sales (Internet company, 11-50 employees)

Vetted Review

1 year of experience

Life changing

Rating: 10 out of 10

Incentivized

August 18, 2025

Use Cases and Deployment Scope

I am an account executive, and I use Apollo daily to prospect my accounts. I use it to find accounts, prospects, and send emails. The business problem involves outbound marketing, account planning, and research, which aids in pipeline building and generation.

Pros

Contact searching.
Sequence building.
Account research.

Cons

Linkedin sales navigator.
Bulk sending in defined numbers.
Kanban views.

Likelihood to Recommend

I love it for account and contact planning and research, I have used everything from Outreach to ZoomInfo and SalesLoft, and it is so nice to have it all built into one system. It is a great workflow experience.

Elizabeth (Murray) Doolittle

Account Executive in Sales at Spotdraft (Computer Software, 201-500 employees)

Vetted Review

1 year of experience

Verified on LinkedIn

Apollo.io A Great Surprise

Rating: 9 out of 10

Incentivized

August 7, 2025

Use Cases and Deployment Scope

Currently, the entire sales team uses the platform, but each person does so individually. I had been using it 100% for lead capturing and list building, mainly to stay organized with new prospects and focus on cold outreach and cold emailing. But this past week, I started trying out the sequences, and I’m really liking it so far. I’m still testing the tool to form a solid opinion, but it seems quite promising. To be honest, I hadn’t used this feature before because I was concerned that automated, high volume emails might go straight to spam, so right now, I’m testing it to see if I can get good results without issues.

Pros

Email prospection
Good info about companies\good to find new companies
Good tag selection
Good suggestions (companies, job positions and people of interest)

Cons

Telephone numbers (personal)
Info about LATAM Companies
Sometimes the tags on people does not work correctly (ex for hierarchies)

Likelihood to Recommend

I’ve been working in sales for 6 years, and this is by far the best tool I’ve used for prospecting new potential clients or companies. It’s very complete and easy to use (though it can be a bit confusing at first). Before this, I was using a very expensive AI-based tool that never really delivered good results, so this has been a significant improvement. Just one point of attention is that it took quite a while for us to get access when we initially reached out, so that’s something that could be improved.

Verified User

Employee in Sales (Computer Software company, 201-500 employees)

Vetted Review

1 year of experience

Apollo.io enabled us to shift from a manual disjointed outbound process to a structured and scalable prospecting strategy.

Rating: 8 out of 10

Incentivized

July 24, 2025

Use Cases and Deployment Scope

We use Apollo.io to help it in our outbound strategy. It allows us to:
-Create targeted persona based on industry, job titles, locations etc..
-Enrich with the contact details
-Schedule sequences with multiple touchpoints (email, call, LinkedIn)
-Synch all info within our CRM to track results and get visibility
Without Apollo.io we wouldn't be able to reach our targets in terms of outbound efforts.

Pros

Persona setting
Sequencing
Email/Phone number enriching

Cons

Analytics could be better, it's good to get aggregated data but harder to drill into the specifics
Interface could be more user friendly
Sometimes data synch with our CRM isn't as straightforward as we'd like it to be

Likelihood to Recommend

Best suited:
-lean team with a sizeable addressable market
-as an all-in-one platform to do all outbound activities
-to enrich contact details

Less appropriate:
-to replace the CRM
-to manage all analytics

Verified User

Director in Sales (Computer Software company, 11-50 employees)

Vetted Review

1 year of experience

Pretty good

Rating: 7 out of 10

Incentivized

July 15, 2025

Use Cases and Deployment Scope

Sales
Contact discovery through filter, manual search, and recommendations. Automatically getting email contacts.
Sales email automation: having customizable section in the email; tracking open rate and reply rate and conduct evaluation on the effectiveness of the sales email

Pros

mass contact discovery quickly
customizable email

Cons

not being able to control amount of email sent per day
want to find similar contacts to my list

Likelihood to Recommend

Sales: mass reaching our potential audience

Verified User

C-Level Executive (Computer Software company, 1-10 employees)

Vetted Review

Is great and has all the features needed starting off.

Rating: 8 out of 10

Incentivized

July 9, 2025

Use Cases and Deployment Scope

We use it to scope out prospective leads and create workflows using sequences to reach out to these leads. As a new business, generating initial leads can be challenging. We use Apollo to find people in our niche to connect with. We also utilize the AI feature to assist us in writing a curated introduction if needed.

Pros

Find prospective leads.
Give verified emails.
Chrome extension is helpful.
Information on the lead is helpful.

Cons

The AI writing feature appears to be buggy, and most of the time, it fails to generate text.
If you do not have a sales or marketing background, it can be challenging to be onboarded.
Complicated jargon at times.

Likelihood to Recommend

When I need to find people in my specific niche to reach out to, Apollo helps me find these leads that I would not have been able to see before. I have not been able to dive deeper into the other features of Apollo yet, but I am sure they would be invaluable for most.

Verified User

Executive in Research & Development (Computer Software company, 1-10 employees)

Vetted Review

1 year of experience

Apollo.io is great

Rating: 8 out of 10

Incentivized

July 9, 2025

Use Cases and Deployment Scope

Apollo.io is our primary platform for prospecting, lead enrichment, outbound outreach, and sales engagement. We use it to build and manage targeted prospect lists, run outbound email sequences, and enrich contact and company data to ensure our CRM is up to date and accurate.

Pros

E-Mail outreach
Organization
Sequencing

Cons

Maybe more customization

Likelihood to Recommend

Cold outreaching with Apollo.io makes things much easier

Verified User

Employee in Sales (Publishing company, 11-50 employees)

Vetted Review

1 year of experience

Apollo.io review

Rating: 9 out of 10

Incentivized

July 7, 2025

Use Cases and Deployment Scope

I use Apollo.io to prospect new business, to enrich emails, phones, and data scraping principally.

It has a very large scope, as it has allowed me to prospect clients of multinational companies, it also addresses the problem of avoiding conventional prospecting, by phone call, cambaceo, gives us a broader picture about where we are as a company and the opportunities we have in the current market and the opportunities that exist.

All this by creating sequences for the correct follow-up through messages in LinkedIn, sending emails that will link directly to the domain, a complete solution that helps a lot the process of finding new customers, generate greater engagement and loyalty of the same.

Pros

Enrich emails and mobile numbers
Excellent model for task automation
Timely follow-up of key accounts
Follow-up of closed deals
Good handling of video meetings

Cons

To be able to do more things from the google extension
Automatic update of employment status

Likelihood to Recommend

It is very suitable when looking for new customers and help to approach us to have some deal, likewise connect with new audiences to increase the chances of closing deals, in addition to providing valuable customer information through enrichment by other companies, It helped me too much the automation of tasks as I programmed at the time that is most comfortable for me and also when there was a greater influx of response from new customers, this increasing the customer base, but also potential customers within the company, having a short-term overview to be able to re-offer our services and how we are positioned in the market and with that create strategies to improve.

Sometimes it is less appropriate when updating jobs, because you may be looking for a person in a specific position or company, but the platform does not detect that the person is no longer working there and you have to do it manually, which takes a bit of time.

Edson Pineda

Business Development Analyst in Marketing at Backyard Group (Media Production, 11-50 employees)

Vetted Review

3 years of experience