TrustRadius Insights for Apollo.io are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
User-Friendly Interface: Users appreciate the straightforward and easy-to-navigate user interface of the software, with several reviewers mentioning this as a positive aspect. The intuitive design allows for efficient completion of tasks, making it easier for users to manage their contacts effectively.
Contact Search Functionality: Many users find the ability to search for contacts by email and networks like LinkedIn highly valuable. This feature helps in identifying customers faster, allowing users to streamline their prospecting efforts. Some users specifically mentioned that this functionality has been beneficial in their daily workflow.
Accurate Information and Detailed Profiles: The software provides accurate and detailed information about contacts and companies, which has been positively received by users. Several reviewers have expressed appreciation for the valuable insights provided by the software, such as email IDs, contact numbers, revenue details, employee count, and industry-specific information. This wealth of data enhances prospecting efforts and helps identify potential clients more effectively.
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Apollo.io Reviews
62 Reviews
Mid-sized Companies (51-1,000 employees)
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We use Apollo.io for lead generation and sequence building. Apollo.io is able to create targeted lead lists based on a whole host of filters. We have been very pleased with the results so far and the platform is much more advanced than other outreach softwares we have used in the past.
Pros
Lead Generation
Sequence Building
Insights
Cons
Dial everyone feature is buggy
Settings can be confusing
AI features dont work the best
Likelihood to Recommend
Lead generation based on specific target filters or similar companies is fantastic. Great for larger organizations that do lots of outbound. Too advanced for smaller companies.
I´m using Apollo to research prospects, save them in a list, and push them to our CRM system. Furthermore, I´m doing email outreach via Apollo sequences. All in all, I´m very satisfied with the data quality and the fast responses of the customer service desk. The sequence feature could be a bit more advanced, but for the price, the value makes sense to me.
Pros
Data quality.
Phone numbers.
Email addresses.
Cons
Sequences.
CRM-integrations.
Bug fixing.
Likelihood to Recommend
If you don't want to spend a lot of money but want a working, trustworthy service, Apollo works well. Phone numbers are only a good fit for 80% of cases, but other tools, like Surfe, are performing better. Also, the data could be updated more often. Sometimes, leads have changed their job a few weeks ago, but it takes a while for it to be updated in Apollo.
I use Apollo.io for accessing emails and creating sequences.
Pros
Email look up
Tracking email, success rates
Cons
Integrating with sales navigator
The UI seems very convoluted, especially with your menu on the left side
Likelihood to Recommend
Apollo.io is well suited for anyone who is doing prospecting and looking to track success rates of their outreach campaign. It’s not ideal for somebody who is looking to do organization mapping.
I am using Apollo.io effectively and most time getting the accurate connect and information from the tool itself. Most common business problem is to get the right stakeholders connect which Apollo.io has addressed very well. We are using Apollo.io for sales to generate qualified leads for organisation. Overall good experience with Apollo.io.
Pros
Most of time accurate stakeholder and its contact.
Sequence which help automate connect with customer based on schedule.
Filters that are help to identified the desired industries searching.
Analytics to identify and bridge the gaps.
Cons
Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
Notifications when someone opens the marketing email and showing the interest.
Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
Likelihood to Recommend
Based on personal experience, for sales persons as well the ISR teams, this tool can be the good performer for business growth. I already recommended this tool to another organisation where they have enquired about which tool you are using. Those who want to really track their efforts and tasks and follow ups as well automation with combine analytics, this tool will become extended arm for your business.
Use it for lead generation. Apollo helps filter the list of leads to focus and thereby create targeted campaigns for better probability of booking a meeting.
Pros
Automated workflow
Sequence
Lead filtering
Cons
learning curve is high cos of the number of functions
additional training (only one 1:1 provided as of now)
grouping of functions for better ease of use
Likelihood to Recommend
Lead filtering and automated email generation is pretty nice in Apollo. A structured and modularized UI would help in faster learning.
We use Apollo in our day to day GTM activity; it is our go-to platform for enriching data for our GTM efforts. The primary business problem that it solves for us is providing good, reliable data, both emails and phone numbers, for our marketing and sales team to do their outreach work.
Pros
Enrichment of people and company level data
Send cold emails from their platform
Importing lists from LinkedIn sales navigator
Cons
Data freshnesh, sometimes email are 40-60% correct
Making the API keys functions easily understandable like which one is for company or to enrich people level data. Its bit confusing now.
UI is bit overwhelming for new users
Likelihood to Recommend
Enriching data is the best, and the UI freezes sometimes.
I use to find prospects work emails mainly, sometimes phone number but not often. i found it very useful because most of the time it can be found, and it linked with my LinkedIn so make it easy to access. I want to use it for email Candence but however my company admin seems did not gave me the access for it, which is the only problem for me.
Pros
accurate email
phone members
syn with LinkedIn
extension
Cons
Onboarding process for new customers , like our org, i think most of my colleague do not familiar the tool so they not like it as they are used to use Cognition
Credit Consumption: The credit system is confusing and restrictive
the Tiered Features: The most advanced and sought-after features, such as advanced reporting, unlimited sequences
AI-Powered Features , please have more and improve it
Likelihood to Recommend
Apollo.io's pricing is more affordable for us . Apollo provides a one-stop shop for finding leads, sending emails, and managing basic deal flow which i really like. for the less appropriate is : The Credit Consumption: Phone number credits are often limited on Apollo.io's plans, making it an expensive and inefficient solution for a call-heavy strategy.
As a salesperson I use Apollo.io to connect me to the most relevant decision makers in companies that match our very targeted audience. We're a distributor and support a breadth of products that each serve a specific challenge.
Pros
finding the right person in a company
finding lookalike companies
building workflows
Cons
filtering for different products, since we have multiple
Apollo.io is a great piece of work by the Apollo.io team as it has helped me improve my efficiency for Lead discovery, Lead acquisition, email management, content management and a host of other things at one single place. It is great for B2B companies looking to organize their GTM and I would thoroughly recommend it for all B2B companies. Good work team!
Pros
Lead Discovery
Email Management & Followups
Lead Acquisition
Content Management
Cons
UI is slightly confusing for a newcomer!
UI is too crowded
It is difficult to get a project level view of the work
Likelihood to Recommend
Good for B2B companies in sectors like IT, services, finance, etc.
