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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.4 out of 10
    N/AApollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…

    $59

    per month per user

    ZoomInfo Sales

    Score7.9 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
    Pricing
    Apollo.ioZoomInfo Sales
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Apollo.ioZoomInfo Sales
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.—
    More Pricing Information
    Community Pulse
    Apollo.ioZoomInfo Sales
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    less expensive and more comprehensive.
    Incentivized
    Chose Apollo.io
    Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for …
    Incentivized
    Chose Apollo.io
    As of now Apollo definitely seems to be better than ZoomInfo.
    Incentivized
    Chose Apollo.io
    Apollo is my favorite in terms of the quality for emails and phone . and i have been using so many other tools which unable to gave me that kind of data.
    Incentivized
    Chose Apollo.io
    I have used all these systems, and having it all in one is a game-changer.
    Incentivized
    Chose Apollo.io
    because it does the work of an outbound/outreach platform, as well as a prospecting platform – all in the same place.
    Incentivized
    Chose Apollo.io
    Apollo was a combination of Salesloft (outreach software) and ZoomInfo (B2B contact information). Apollo ended up being the perfect solution, and well-priced for the value!
    Incentivized
    Chose Apollo.io
    I link the interface of Apollo.io better than Zoominfo. Zoominfo only provides a company employees and rarely the specific people I was looking for in shipping and logistics. It generally recommended higher level executives like Presidents or COO's instead of the decision …
    Incentivized
    Chose Apollo.io
    ZoomInfo's sequencing is very early in development so there aren't any management tools yet and it's pretty buggy. Apollo's sequencing is much more flexible, easy to use and feature-rich. LinkedIn Sales Nav is awful for searches, no sequencing or email or contact data. It's …
    Incentivized
    Chose Apollo.io
    Apollo was more cost-effective for us and promises to do just as much, if not more, with the same resources available as ZoomInfo.
    Incentivized
    Chose Apollo.io
    Bigger, slower and worse, less accurate data
    Incentivized
    Chose Apollo.io
    ZoomInfo:
    While ZoomInfo is amazing when it comes to data quality, especially in North America, it's limited in terms of all round features.
    Incentivized
    Chose Apollo.io
    Comparatively more data than Zoominfo , sales Navigator, Lusha, Slintel etc.
    Incentivized
    Chose Apollo.io
    I honestly really liked ZoomInfo and how it was set up. It also had a lot of data, the reason we went with Apollo.io was because for a small company like ours the price was much better. Something I really liked that ZoomInfo had was an Org Chart that allowed you to see everyone …
    Incentivized
    Chose Apollo.io
    Apollo has better contact data although 6sense has better intent data,
    6sense was very expensive for what the tool did overall but Apollo is a better tool in all the other areas.
    Incentivized
    Chose Apollo.io
    Apollo.io is a better product. Better valid email addresses
    Incentivized
    Chose Apollo.io
    I have mainly utilised ZoomInfo for data sourcing in the past, and I found that Apollo.io was much easier to pick up and use, whilst ZoomInfo took a bit of a learning curve to understand how to set filters and best data within your ICP, I was able to pick up Apollo.io within 5 …
    Incentivized
    Chose Apollo.io
    Honestly, all of the above do something or other quite well. There are three main reasons we have stuck with Apollo.io, namely: Apollo.io seems to have the most trustworthy data about companies, as we have checked their records at times; Apollo.io seems to just have the latest …
    Incentivized
    Chose Apollo.io
    Apollo.io offers competitive pricing with great plan deals that are more suitable for smaller companies or those with a limited budget. You can customize the platform however you want, which makes the sales process easier and faster. Considering what it provides, given its …
    Incentivized
    Chose Apollo.io
    Apollo.io blows zoominfo out of the water as it pertains to a prospecting tool. It is much easier to upload new prospects directly into sequences within Salesloft and the data is much more accurate overall. I run into far less issues with apollo than I did with zoom info and …
    Incentivized
    Chose Apollo.io
    I selected Apollo because it had good all round email availability and relative parity with more specialised outreach platforms. The bounce rate on emails and the number availability across EMEA, North America and APAC were all at a level the reps were happy with, without the …
    Incentivized
    Chose Apollo.io
    I think all of competitor services use the same database, but Apollo.io is the cheapest and easiest to use with LinkedIn
    Incentivized
    Chose Apollo.io
    Apollo.io tends to be my first port of call, as it's pretty straightforward to use with good quality and reliable extracts. The browser extension is another plus and makes the lead sourcing process a bit more streamlined for our use case. Other products we've used work well for …
    Incentivized
    Chose Apollo.io
    Unfortunately we only used outreach for a short period of time in a comparative test testing mode versus Apollo.io. Apollo.io was more affordable and won the day
    Incentivized
    Chose Apollo.io
    Compared to Apollo EverString seems to have a lot more bad emails that came up after we tried to clean them out.
    Incentivized
    ZoomInfo
    Chose ZoomInfo Sales
    I like ZoomInfo Sales over apollo due to the integration with other sales tools - however I did find that Apollo has more phone numbers than ZoomInfo Sales. ZoomInfo Sales only has 1 mobile number listed per contact but Apollo has several which increases the rate in which the …
    Incentivized
    Chose ZoomInfo Sales
    In terms of data accuracy for emails, volume of data for US Market, no. of technology stack, accuracy of scoops data - ZoomInfo Sales ranks higher compared to Lusha and Apollo.io. In terms of data accuracy for persona mobile number, Cognism fares better compared to ZoomInfo …
    Incentivized
    Chose ZoomInfo Sales
    For enterprises or even midmarket companies, there is no comparison. ZoomInfo SalesOS is more robust and more accurate than Apollo. Apollo is a good backup, but I would not use Apollo as my primary data source ever. Maybe if I was an SMB or really just wanted to spend the bare …
    Incentivized
    Chose ZoomInfo Sales
    After testing several other software such as Seamless AI, Apollo and Lusha in a comparison test, ZoomInfo SalesOS won hands down! It provided the best data. It also allows for the export of records easily into our CRM. The interface is extremely easy and useful with all the …
    Incentivized
    Chose ZoomInfo Sales
    I am using Apollo.io, Huner.io on daily basis also use LinkedIn for searching more leads but Zoominfo has all of it. Zoominfo gives wide range of leads , companies rather than these 3 apps. Apollo has limited database as compared to Apollo, Hunter only verifies email addresses …
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo is our preference over other competitive tools. While companies like Apollo.io have direct integrations with outreach and Seamless.ai boasts the deepest database, their other capabilities are lacking. ZoomInfo is the best and only complete package for organizations …
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo Sales is solid for enterprise-level data depth, but Apollo edges it out in usability, value, and efficiency for everyday prospecting. ZoomInfo Sales has broader coverage, but Apollo’s data tends to be more accurate and up-to-date for the contacts we actually care about.
    Incentivized
    Chose ZoomInfo Sales
    very well, they are better at international tho
    Incentivized
    Chose ZoomInfo Sales
    I prefer ZoomInfo Sales the information is more quality and updated
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo provides better quality leads versus previously tested platforms. Both platforms rely mostly on LinkedIn data, which is, more often than not, outdated and inaccurate. ZoomInfo uses better methods to provide quality leads versus these two platforms. The ease of …
    Incentivized
    Chose ZoomInfo Sales
    Both are ok, but I in my experience, ZoomInfo has a better usability, is faster and has more accurate data, however, it's more expensive
    Incentivized
    Chose ZoomInfo Sales
    To be fare, 6sense is fantastic for Europe, but not for the US and ZoomInfo Sales is fantastic for the US, but not for Europe. There's a lot more company insight on 6sense that ZoomInfo Sales, and I remember when I first started using both, I did find 6sense more intuitive
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo Sales provided the best data fidelity and quality for our team and region. In terms of pricing, it was not the cheapest by far, however the value vs price of what we got from ZoomInfo Sales was by far the best given that the other providers were unable to actually …
    Incentivized
    Chose ZoomInfo Sales
    Brand value and ease of understanding what the product has to offer
    Incentivized
    Chose ZoomInfo Sales
    In terms of depth, comprehensiveness, CRM integration, ease of use, and accuracy of data I'll say Zoominfo ranks above them. However, some may have a few advantages that may address more important business needs for some organizations. However, I still prefer Zoominfo due to …
    Incentivized
    Chose ZoomInfo Sales
    The quality of data such as email, phone no and linkedIn is more accurate.
    User Friendly
    Integration
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo is much better than the others. The amount of information as well as the quality of information is wonderful.
    Incentivized
    Chose ZoomInfo Sales
    Evaluating but haven't used. They seem to have better data for a way smaller pricetag though
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo always offers a more comprehensive dataset, including contact info for individuals and detailed firmographic data about companies. ZI offers a broader set of features and is used for a wide range of use cases, and is more expensive than the rest.
    Incentivized
    Chose ZoomInfo Sales
    Ultimately, ZoomInfo's data is simply more reliable and abundant than every other product that we tested. This comes at a premium with ZoomInfo compared to the other products, but it is well worth it. That said, the other products are making good strides, and ZoomInfo will need …
    Incentivized
    Chose ZoomInfo Sales
    Well so far, ZoomInfo SalesOS stands out to the rest of them. For data accuracy, even though it's not perfect but at least you can customize and adjust your research. For data coverage, ZoomInfo SalesOS has a vast, like hundreds of millions of leads and companies combined. For …
    Incentivized
    Chose ZoomInfo Sales
    Much better data and the integration to HubSpot CRM was flawless!
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo has the best in class contact details from all that I have evaluated, however, it is not as accurate as LinkedIn Sales Navigator for contact accuracy. Obviously, you can't get email addresses or phone numbers from LinkedIn Sales Navigator, but you can verify accuracy …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    286 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    208 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    298 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    92%
    Lived up to sales and marketing promises
    190 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    187 Answers
    Features
    Apollo.ioZoomInfo Sales
    Prospecting
    Comparison of Prospecting features of Apollo.io and ZoomInfo Sales
    Feature
    Apollo.io
    7.9
    17 Ratings
    2% above category average
    ZoomInfo Sales
    7.5
    680 Ratings
    3% below category average
    Advanced search7.517 Ratings8.3673 Ratings
    Identification of new leads7.817 Ratings7.4635 Ratings
    List quality7.717 Ratings6.6661 Ratings
    List upload/download8.316 Ratings7.5624 Ratings
    Ideal customer targeting7.817 Ratings7.4628 Ratings
    Load time/data access8.317 Ratings8.1650 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and ZoomInfo Sales
    Feature
    Apollo.io
    7.8
    17 Ratings
    0% above category average
    ZoomInfo Sales
    7.4
    674 Ratings
    5% below category average
    Contact information7.817 Ratings7.2673 Ratings
    Company information8.217 Ratings8.4669 Ratings
    Industry information7.516 Ratings6.7644 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and ZoomInfo Sales
    Feature
    Apollo.io
    7.7
    17 Ratings
    4% above category average
    ZoomInfo Sales
    7.5
    659 Ratings
    1% above category average
    Lead qualification process7.814 Ratings8.052 Ratings
    Smart lists and recommendations7.614 Ratings7.452 Ratings
    Salesforce integration8.38 Ratings8.4454 Ratings
    Company/business profiles7.716 Ratings7.3625 Ratings
    Alerts and reminders7.014 Ratings7.0426 Ratings
    Data hygiene7.215 Ratings6.3596 Ratings
    Automatic data refresh7.315 Ratings6.4515 Ratings
    Tags7.710 Ratings8.1451 Ratings
    Filters and segmentation8.516 Ratings8.1605 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and ZoomInfo Sales
    Feature
    Apollo.io
    6.9
    12 Ratings
    8% below category average
    ZoomInfo Sales
    6.3
    224 Ratings
    17% below category average
    Sales email templates6.812 Ratings6.7221 Ratings
    Append emails to records7.011 Ratings5.925 Ratings
    Best Alternatives
    Apollo.ioZoomInfo Sales
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    UpLead
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioZoomInfo Sales
    Likelihood to Recommend
    8.8
    (36 ratings)
    7.9
    (701 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    9.9
    (17 ratings)
    Usability
    8.7
    (6 ratings)
    8.0
    (18 ratings)
    Support Rating
    9.0
    (5 ratings)
    10.0
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.8
    (55 ratings)
    User Testimonials
    Apollo.ioZoomInfo Sales
    Likelihood to Recommend
    Apollo.io
    The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
    Incentivized
    Read full review
    ZoomInfo
    I have found it to work best combined with LinkedIn Sales Nav. I use the filters on the sales navigation search to find people I wish to target, then use the sidebar to export individuals with the correct information into our CRM quickly. That is my bread-and-butter play as a BDR; I'm in there every day. It is also helpful to quickly check a company's revenue and employee count.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • Sequencing automated email campaigns for outbound prospecting (BD Function).
    • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
    • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
    • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
    • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
    • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
    • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
    • Notifications when someone opens the marketing email and showing the interest.
    • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
    Incentivized
    Read full review
    ZoomInfo
    • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
    • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
    Incentivized
    Read full review
    Likelihood to Renew
    Apollo.io
    Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
    Incentivized
    Read full review
    ZoomInfo
    I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
    Incentivized
    Read full review
    Usability
    Apollo.io
    Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
    Incentivized
    Read full review
    ZoomInfo
    Overall super simple to use. You do not need any training to use it, just a couple of minutes as it is very intuitive. I love using it because it has everything in one place except cadence. The filters on accounts and prospects is very easy to use as well.
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    ZoomInfo
    I would give it a higher rating but they keep changing our account managers.
    Read full review
    Implementation Rating
    Apollo.io
    No answers on this topic
    ZoomInfo
    There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
    Incentivized
    Read full review
    Alternatives Considered
    Apollo.io
    Make.com, Dripify and Hubspot all seem to have similar systems. However, they don't have any of the data. So, you wind up spending more money and time connecting them all to your system. Zoom Info has great data, but they didn't have automation. Apollo.io allows you to combined all of these other ones into on system which is fantastic.
    Incentivized
    Read full review
    ZoomInfo
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
    • I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
    • Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
    • TAM (total addressable market) data accuracy is significant.
    • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.