TrustRadius Insights for Apollo.io are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
User-Friendly Interface: Users appreciate the straightforward and easy-to-navigate user interface of the software, with several reviewers mentioning this as a positive aspect. The intuitive design allows for efficient completion of tasks, making it easier for users to manage their contacts effectively.
Contact Search Functionality: Many users find the ability to search for contacts by email and networks like LinkedIn highly valuable. This feature helps in identifying customers faster, allowing users to streamline their prospecting efforts. Some users specifically mentioned that this functionality has been beneficial in their daily workflow.
Accurate Information and Detailed Profiles: The software provides accurate and detailed information about contacts and companies, which has been positively received by users. Several reviewers have expressed appreciation for the valuable insights provided by the software, such as email IDs, contact numbers, revenue details, employee count, and industry-specific information. This wealth of data enhances prospecting efforts and helps identify potential clients more effectively.
As a salesperson I use Apollo.io to connect me to the most relevant decision makers in companies that match our very targeted audience. We're a distributor and support a breadth of products that each serve a specific challenge.
Pros
finding the right person in a company
finding lookalike companies
building workflows
Cons
filtering for different products, since we have multiple
more access to sequences, only 2 for basic
more intuitive writing
Likelihood to Recommend
It's very good for organizing my outreach.
VU
Verified User
Account Manager in Sales (Biotechnology company, 201-500 employees)
I have used many tools over the years and Apollo is one the few standing out. I use it to gather information on prospects and companies. It is an easy tool to use.
The one thing that could be improved is working in accordance of GDPR rules in Europe, this would provide me with a higher hitrate on the searched for details - and would make it even better.
Pros
Streamline sequence
Finding information
Cons
European contacts in line with GDPR
The ability to reset the sequence to initial planning
Likelihood to Recommend
It is ideal for prospecting and general information gathering.
VU
Verified User
Professional in Sales (Industrial Automation company, 1001-5000 employees)
I use Apollo.io to engage with decision makers in the IoT, medical device, and tech field. The kinds of solutions I'd like to pitch are engineering services and I take care of the lead generation side. I'm handling business development so my key role is to target different companies in the Telecom, Tech, and Robotics sectors.
Pros
Lead information is accurate
Email sequences is quite helpful
When on LinkedIn, they offer a tool to gather data on individuals
Cons
Enrichment for emails and phone numbers should be able to be done in bulk methods pretty easily - in bulks of 50-100 instead of one by one
Likelihood to Recommend
It's well suited when I'm wanting to gather a list of contacts that is in the niche that I'm targeting. It's always useful to filter out what contacts to reach out to and what contacts to not engage with. This is where Apollo.io makes the difference. The sales platform itself is easy to use and I like the idea of having all sorts of features in 1 platform.
VU
Verified User
Employee in Engineering (Computer Hardware company, 1001-5000 employees)
I use Apollo for lead generation & outbound prospecting - it is managed & used by the sales team. It links with my CRM (Salesforce) to automatically log emails, I can sequence campaigns via email (to target specific groups, etc.), and I can also call prospects through the dialer. It addresses & solves the automated outbound prospecting & lead gen part of our business - alongside events, etc.
Pros
Sequencing automated email campaigns for outbound prospecting (BD Function).
Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
Cons
It could be improved by making sequences & the platform more seamless/appealing in terms of UX/UI; otherwise, it functions fine.
Always will push for better prospect data (emails/phone #'s).
It could be interesting to see Apollo push into company data as well (the same way some competitors do).
Likelihood to Recommend
For any sales team needing to find emails/phone numbers for leads, then create automated email cadences (with emails/phone calls). Additionally, it could be beneficial for prospecting, marketing teams handling event follow-up, and other related activities. It is a dynamic tool, but it is focused on sales-based activities, such as finding & connecting with prospects.
VU
Verified User
Account Manager in Sales (Biotechnology company, 51-200 employees)
I use Apollo.io to generate leads for whom I email when conducting cold outreach. I can filter out leads from companies that are too large while also gathering more information about their primary industry. I like using the email function of Apollo.io, as it makes emailing much more seamless and easier.
Pros
Finding appropriate leads.
Providing the correct email for these leads.
Sending out emails instantly to as many of these leads as I want.
Cons
I thought the AI email-generating function was weak. The email sounded way too robotic.
I wish there were a split-screen option that allowed me to view my lists and leads simultaneously.
I wish putting contacts into lists wouldn't cost any credits.
Likelihood to Recommend
I really like using Apollo.io when you don't want to manually scrape through LinkedIn or company websites, as Apollo has everything organized into well-structured and easy-to-manage lists. I also appreciate how easily accessible it is to obtain the emails of these high-level individuals and create a sequence to send them. It might be less appropriate if you are trying to find phone numbers, as that requires many more credits and may not be sustainable without the paid version.
VU
Verified User
Employee in Sales (Business Supplies & Equipment company, 51-200 employees)
Our team mainly markets our product using Instagram, sending influencers DMs before obtaining other information, such as emails, to send our product to them. When we cannot find influencers on Instagram, we use Apollo to identify relevant workers nationwide, including their emails and phone numbers. Apollo is convenient for us because it is similar to Shopify, automating emails we send to influencers and buyers so that neither party forgets to reach out and engage in conversation.
Pros
The search bar is convenient, accurate, and consistent.
Loading time is minimal.
Emails are always sent when requested and always indicate when they bounce.
Cons
Emails must be sent manually rather than automatically, i.e., when you save someone's contact information.
There could be more features available for the free and/or basic editions of Apollo.
Some of the tasks on onboarding do not get completed despite actual completion.
Likelihood to Recommend
Anyone who needs marketing in their career will eventually have to use Apollo or a similar website. However, it is less suitable for use on a local level, as the database is broad and may not accurately represent the locations of individuals and companies. Similarly, using Apollo to recruit employees should be discouraged, since they may not be able to commute.
I use Apollo as a lead generator as it helps me connect with various leads. And I mostly prefer this as my first priority. Also, the leads that are generated are accurate and most likely valid. Mostly, I didn't have any problem using it in any business problem. However, in my case, as a person in B2B sales, this is the best lead generator I have found. Hope this helps you as well.
Pros
Valid lead option.
Easily accessible.
Accurate Data.
Cons
The recent update where we cannot find the link for the linkedin is not welcoming.
The CRM looks a bit Clumsy.
Recent Update is not so likable.
Likelihood to Recommend
It is best suited for B2B sales users as a lead generator. Where do we need to find the correct point of contact person to whom we are going to the business? Apollo helped me a lot in that area, where I could depend on it to find the appropriate leads.
VU
Verified User
Executive in Sales (Food & Beverages company, 201-500 employees)
We used Apollo.io for lead generation purpose, and cold mailing using the sequence feature in Apollo.io. Apollo.io really helped in providing us the information contacts more over with personalization options through filtering features, it really help a lot in lead generation necessary for business development, and at the same time, automation features from the sequences really help in saving so many times for sending partnership mails
Pros
Lead Generation
Automation
Personalization
Efficient Work
Cons
UI needs more simplicity
Likelihood to Recommend
Apollo.io provides more complete features in comparison to other tools in the same sector
VU
Verified User
Employee in Human Resources (Electrical & Electronic Manufacturing company, 5001-10,000 employees)
