Outreach

Score8.5 out of 10

912 Reviews and Ratings

What is Outreach?

Outreach is a sales execution platform that helps market-facing teams create and predictably close more pipeline. From prospecting to deal management to forecasting, Outreach leverages automation and artificial intelligence to help revenue leaders increase the efficiency and effectiveness of go-to-market activities and personnel across the revenue cycle.

Outreach offers sales engagement, revenue intelligence, and revenue operations functionalities in a unified platform. The software boasts than 5,500 companies, including Zoom, Siemens, Okta, DocuSign, and McKesson as users of Outreach for management of their revenue organizations.

Categories & Use Cases

Media

Screenshot of Help reps engage buyers with personalized interactions throughout their buying journey. Orchestrate all key sales activities — like emails, phone calls, social media touches — utilizing proven playbooks & messaging.

Screenshot of Outreach Kaia - AI-powered virtual assistant that joins live meetings, captures real-time transcription, and delivers on-demand confidence with competitive and product details in the moment.

Screenshot of Outreach Commit delivers real-time pipeline analysis and buyer engagement signals to bring science to the art of forecasting, enabling revenue leaders to go from guessing the future to changing it with recommended actions.

Screenshot of Outreach Everywhere - Outreach is everywhere work happens, including Gmail and Salesforce.com.

Screenshot of Outreach Success Plans provide complete visibility into a team’s deals at both a granular and big-picture level.

Screenshot of Reporting - To improve results with actionable insights. Know the times, channels and sequences that reach prospects best.

1 / 6

Screenshot of Help reps engage buyers with personalized interactions throughout their buying journey. Orchestrate all key sales activities — like emails, phone calls, social media touches — utilizing proven playbooks & messaging.

#1 most frequent

Information

30.6%

1,743 installations of 5,692

#2 most frequent

Professional, Scientific, and Technical Services

23.4%

1,333 installations of 5,692

#3 most frequent

Manufacturing

5.5%

313 installations of 5,692

Mayank Singh Samant View profile

Account Manager Expansion Sales in Sales at Freshworks (5001-10,000 employees employees)

Use Cases and Deployment Scope

Outreach is our primary tool for talking to our customers. The software helps us write emails, put prospects in sequences, and make calls to customers. This is highly beneficial, as everything I need for my Outreach as a sales rep can be handled by a single tool. Before Outreach, our team faced challenges in maintaining proper structured follow-ups and aligning messaging across multiple stakeholders. Everyone in [...] uses Outreach, from SDR to AE in hunting sales to AMs focusing on renewal and upsells.

Pros

Outreach allows our sales teams to create personalised sequences, something that can scaled across to hundreds of similar prospects,
Great integration with our CRM, Salesforce, interactions with prospects are automatically logged in CRM, prevent from manually adding data
the dialer is really helpful, it helps us to reachout to the prospect easily, the recorder feature is really helpful in revisiting the conversation later

Cons

analytics sometimes feel quite rigid, customising reports is quite difficult. We often rely on other tools for reporting
UI is complex for the first time user, features like task views, sequence editing and call logs are not always intuitive at first glance
Outreach mobile app feature is still quite limited, travelling sales rep find it hard to complete the task or make calls

Return on Investment

Outreach has increased our outbound efforts, SDR can reachout to avg 30-40% more accounts than before
Manual follow ups are difficult to account for, Outreach helps us to reachout to prospects easily, Reminders are great.
Unified communication has imporved handoff between SDR, AE and AMs

Usability

Alternatives Considered

Freshsales

Other Software Used

Salesforce CRM Analytics, DealHub.io, Freshsales, Freshdesk, Chargebee

Morgan Duff

Marketing Manager in Marketing at Avalere Health (201-500 employees employees)

Use Cases and Deployment Scope

We purchased Outreach to bridge the gap created by the retirement of Outlook for Salesforce, and we were also sold on its capabilities to automate and manage multi-step, multi-touchpoint outbound prospecting campaigns for our sales staff. Salesforce integration, Microsoft Outlook integration, and the general usability of the product were the primary selling points that convinced us to purchase; our enterprise-grade marketing automation platform was not an appropriate tool to address these business needs, and Outreach adds a sales enablement capability that we were previously lacking.

Pros

Integrates well with Salesforce
Provides a customized end-user experience
Offers comprehensive and free learning tools
Provides competent customer support

Cons

Outreach should allow admins to add or remove mailboxes for users
Outreach should alert admins when user mailbox syncs are broken
Outreach should add a capability to integrate Sequences with Salesforce Campaigns

Most Important Features

Integration with Salesforce
Sequencing
Calendar syncing and public calendar URLs for users

Return on Investment

It has generated opportunities with customers that we may not have engaged previously
It allows us to track the efficacy of different prospecting strategies
It provides end-users with automation capabilities they would not have otherwise

Usability

Alternatives Considered

Salesloft and Gong

Other Software Used

Salesforce Lightning Platform, Adobe Marketo Engage, ZoomInfo Sales, LinkedIn Sales Navigator, DemandTools, OwnBackup

Cooper VandeWalle View profile

Enterprise Account Manager in Sales at Matillion (201-500 employees employees)

Use Cases and Deployment Scope

Outreach is used mainly as a prospecting tool across our organization. It allows you to set up sequences with prospects to stay organized as well as create efficiency in sending out emails to customers using templates. It also allows you to track emails and open rates, link clicks, etc. which is helpful in seeing how prospects are interacting with your email.

Pros

Allows Sales Reps to stay organized with prospecting efforts
Allows Sales Reps to use pre-built templates with customization available per prospect
Provides insight into email open rates, link clicks, etc. to see how prospects are interacting with your Outreach attempts

Cons

Being able to remove prospects from certain sequences can be difficult
Outreach has the same problem Salesforce does with outdated contacts, emails, numbers that you need to manually change/delete. This is mainly a Sales Rep problem but could be done more efficiently if an email bounces that the platform marks that

Return on Investment

Outreach saves Sales Reps a ton of time with outbound prospecting by using templates, tracking open rates, and having targeted lists put together where you can send out mass emails in a few clicks
Outreach allows you to proactively track your tasks and make sure you stay up to date with your outbound efforts and minimizes tasks slipping through the cracks

Usability

Other Software Used

Salesforce CMS, Gong

Daniel Dammerman View profile

Account Executive in Sales at LogicMonitor (1001-5000 employees employees)

Use Cases and Deployment Scope

Outreach helps setup sequences, tracks activity such as notices if customer read email messages, and it integrates to our CRM (Salesforce). it tracks contact name and information (address, email, phone). It is one of the foundational components of our Sales Enablement IT stack. It provides quick/easy means to contact customers and intelligence to track their engagement.

Pros

visibility and intelligence into whether customers opened/viewed/responded to email
integration with the CRM enables effortless updates to contact info
sequences enable automation of customer outreach, and ability to DRIP campaign easily

Cons

search function could be improved ... account, individual, etc can be tough to manage
could proactively validate contact information. lots of data imports quickly become bunk phone numbers or emails as employees bounce between prospect companies
the UI is noisy and difficult to ingest. lots of grey muted information ... could provide opportunity for colored highlights to POP

Return on Investment

Outreach does contribute to revenue enablement and acceleration
time spent managing bunk / or out of date information is a time drain
sequences facilitate improved first mtg booked metrics by automating cold outreach, providing value to customers via email, and highlighting who is reading and responding

Usability

Other Software Used

Clari, Gong, Showpad eOS®, Slack

Nathaniel Sintros View profile

Sales Operations Manager in Sales at Tessian (51-200 employees employees)

Use Cases and Deployment Scope

Outreach automates valuable tasks that would take an incredible amount of time if done manually. It makes it easy to prospect into accounts, build pipeline, and ensure the messaging we're using is the kind of messaging that our marketing team wants us to use to have the best chance at finding opportunities

Pros

Task automation
Task reminders
Automating messaging
Keeping track of prospects

Cons

Customer support
Clunky UI

Most Important Features

Task automation
Salesforce integration
Propsect tracking

Return on Investment

Signigicant time saving for our SDR team
Millions of dollars of pipeline built using Outreach sequences
Data on prosects we wouldn't have otherwise

Alternatives Considered

Salesloft

Other Software Used

Clari Copilot, Slack, Ironclad, Clari, Lattice, Hibob

Salesloft

Clari

Gong

Outreach

What is Outreach?

Categories & Use Cases

Media

Most Frequent Users

Information

Professional, Scientific, and Technical Services

Manufacturing

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Most Important Features

Return on Investment

Alternatives Considered

Other Software Used

Related Products