Apollo.io Reviews & Insights

Score8.4 out of 10

242 Reviews and Ratings

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Apollo.io

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Community insights

TrustRadius Insights for Apollo.io are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

User-Friendly Interface: Users appreciate the straightforward and easy-to-navigate user interface of the software, with several reviewers mentioning this as a positive aspect. The intuitive design allows for efficient completion of tasks, making it easier for users to manage their contacts effectively.

Contact Search Functionality: Many users find the ability to search for contacts by email and networks like LinkedIn highly valuable. This feature helps in identifying customers faster, allowing users to streamline their prospecting efforts. Some users specifically mentioned that this functionality has been beneficial in their daily workflow.

Accurate Information and Detailed Profiles: The software provides accurate and detailed information about contacts and companies, which has been positively received by users. Several reviewers have expressed appreciation for the valuable insights provided by the software, such as email IDs, contact numbers, revenue details, employee count, and industry-specific information. This wealth of data enhances prospecting efforts and helps identify potential clients more effectively.

Reviews

153 Reviews

One of the best tool for Lead prospecting Email Campaigns

Rating: 9 out of 10

Incentivized

October 21, 2025

Use Cases and Deployment Scope

We use it for lead prospecting and email campaigns. It helpes us in lead generation

Pros

Lead prospecting
Email campaign
Newsletters

Cons

UX can be improved
Experience can be faster. IT takes time to load some pages

Likelihood to Recommend

When you want quality prospects, Apollo.io is good for you. It has prospects from all sectors

Ankish Mathur

COO in Information Technology at Wedig Techsolutions (11-50 employees)

Vetted Review

Great Product. Saves on Lead Generation.

Rating: 9 out of 10

Incentivized

October 21, 2025

Use Cases and Deployment Scope

We use Apollo.io for lead generation and sequence building. Apollo.io is able to create targeted lead lists based on a whole host of filters. We have been very pleased with the results so far and the platform is much more advanced than other outreach softwares we have used in the past.

Pros

Lead Generation
Sequence Building
Insights

Cons

Dial everyone feature is buggy
Settings can be confusing
AI features dont work the best

Likelihood to Recommend

Lead generation based on specific target filters or similar companies is fantastic. Great for larger organizations that do lots of outbound. Too advanced for smaller companies.

Jesse Larson

Senior Account Executive in Sales at Showpass (51-200 employees)

Vetted Review

1 year of experience

Great prospecting Tool Saved lots of hours of my manual work

Rating: 10 out of 10

Incentivized

October 16, 2025

Use Cases and Deployment Scope

I needed more customers, a more efficiente way to send cold emails and also a way to call them directly.

Pros

Prospecting, creating filters,
The AI tool works great

Cons

FInding more phone numbers, you have a lack of phone numbers or it's too expensive to find them with the other databases you guys provide

Likelihood to Recommend

Finding phones or mobiles.
Some wrong data.

Juan Caicedo Díaz del Castillo

Sales Regional Manager in Sales at Anatol (11-50 employees)

Vetted Review

2 years of experience

Apollo.io review

Rating: 10 out of 10

Incentivized

October 13, 2025

Use Cases and Deployment Scope

To find contacts and send emails to do mass outreach. Apollo.io helps the process by finding emails that can be very closely filtered and speeds up the process of sending emails in bulk. Its been very useful for me.

Pros

finding emails
customer support - kind and quick response
mailbox configuration (ex opt-out link)

Cons

Design set up can be confusing at first

Likelihood to Recommend

Finding emails and contacts at certain companies.

Verified User

C-Level Executive in Marketing (1-10 employees)

Vetted Review

1 year of experience

Apollo Trial Review.

Rating: 7 out of 10

Incentivized

October 9, 2025

Use Cases and Deployment Scope

Cold outreach at scale. Ability to reach out to a large number of prospects in a short amount of time.

Pros

Fairly easy to navigate.
Like campaigns but could not move and test LinkedIn in a 2-week trial.
Used my own email addresses, and the response rate is better.

Cons

I could not trail a campaign fully so comments are limited.
Improve Apollo provided emails. It appears you rely on your clients to provide emails to your email list.
The ability to focus on Titles like CRO, Brand Manager, etc.

Likelihood to Recommend

Easy to use. Some of the new platforms like Clay help with personalization to better engagement. GenAi is creating really interesting new avenues for client outreach and the marketplace is trying to determine the best way forward. They could be some disruption to current providers. Especially for new young firms looking for something new and different.

Verified User

Account Manager in Sales (11-50 employees)

Vetted Review

2 years of experience

Apollo

Rating: 1 out of 10

Incentivized

October 7, 2025

Use Cases and Deployment Scope

We use it for sales and outreach for things like email automation, finding prospects contact information, etc. Some people use it to make calls out of directly, but most people still use Orum because it is faster and and works better. We replaced outreach with Apollo.

Pros

Delivers emails

Cons

The UI is horrible
The information is wrong (contacts and phone numbers)
It's not very fast and lags all the time
Not user friendly
Too many filters
Building a sequence is too complicated

Likelihood to Recommend

I would not recommend Apollo to any colleague. I would recommend that they stick with Outreach because of the ease of use and simplicity of it. The dialer in Apollo really isn't great either, so I wouldn't recommend it for a dialer.

Verified User

Professional in Sales (1001-5000 employees)

Vetted Review

1 year of experience

A big help from Apollo.io.

Rating: 9 out of 10

Incentivized

October 5, 2025

Use Cases and Deployment Scope

I use Apollo.io to contact more potential CPAs and business appraisers to join our organization and help them satisfy their required CE credits. To broadcast our upcoming events, like conferences and webinars, to more people, and in a way, the company will have more members and eventually get them to do business with us.

Pros

To provide wide range of potential clients/ members.
To give a more detailed information on potential clients.
To provide much organize and systematic task to get things done.

Cons

To get additional feedback after task is done.
Additional details/ information after the call.
More information on how to get successful clients.

Likelihood to Recommend

The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.

Verified User

Employee in Customer Service (11-50 employees)

Vetted Review

1 year of experience

Apollo is awesome.

Rating: 10 out of 10

Incentivized

October 5, 2025

Use Cases and Deployment Scope

Apollo helps us to highly target certain industries and personas. It eliminates the need for constant follow-up with leads, as the sequencing function effectively sends out emails at regular intervals with different call-to-actions.

Pros

Sequencing
Creating lists for specific industries.
Finding company emails and titles that are always accurate.

Cons

Usability unless you are quite technically savvy it is challenging to navigate the amazing functionality.
Providing more granular industry niches.
Updating of personnel email addresses when they change jobs, or at least highlighting they have moved on by tracking their LinkedIn.

Likelihood to Recommend

Ideal for marketing campaigns if you are looking to target specific niches and personas. It is also ideal for creating lists that you can follow up on later. Re-triggering sequences every 3 months is also easy, as you don't have to redo the same sequence once it is set.

Peter Wijeyaratne

Head of Marketing in Marketing at OrderStream (11-50 employees)

Vetted Review

1 year of experience

Apollo.io for Strategy Consulting.

Rating: 8 out of 10

Incentivized

October 5, 2025

Use Cases and Deployment Scope

I needed to find new prospects for my consultancy business. To do this, I require special filter criteria to identify contacts and companies that align with my business. Furthermore, I need a reliable interface to my CRM that provides constant updates in case of changes. AI is a must-have for highly personalized and accurate results.

Pros

AI Support.
Filters
CRM Interface.
eMails

Cons

Workflows.
Guided Help.
GDPR Support.

Likelihood to Recommend

I am located in Germany, and we need to respect everything GDPR compliance. I feel Apollo is mainly designed for the US Market, where it is way easier to reach out to prospects without their consent. So I need more support in this Area to fully use it.

Verified User

C-Level Executive in Information Technology (1-10 employees)

Vetted Review

1 year of experience

Impressed with comprehensive features beyond prospecting good all in 1.

Rating: 7 out of 10

Incentivized

October 2, 2025

Use Cases and Deployment Scope

Great tool for a start-up sales motion. Prospecting, data validation, CRM, sequences, calls, and deal management all in one place. Also, the setup is ridiculously easy. I also have a lot of experience with prospecting and CRM tools, but still. Really impressed with it overall. Also got a call with support 1:1, which was really appreciated. Excited to explore the ai features more.

Pros

Prospecting.
Data validation.
Sequences

Cons

Encourage users to set up warming of email early on.
Slow and laggy.

Likelihood to Recommend

Good for sales startups, but perhaps not as effective once you have a full-blown sales team. Not sure what else to write here, it's very similar to my previous feedback. Good for start-ups and keeping all the costs in one platform. I do wish it were less buggy, but it's good. thank you.

Verified User

Account Manager in Sales (1-10 employees)

Vetted Review