Bloomreach - The Agentic Platform for Personalization

Score8.7 out of 10

269 Reviews and Ratings

What is Bloomreach - The Agentic Platform for Personalization?

Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+ brands around the world, including Bosch, Puma, and Marks & Spencer.

Categories & Use Cases

Media

retention-based insights about impact of changes in a product and the impact of major marketing campaigns.

the WYSIWYG Email editor & Fully customisable Email templates

the CRM with 360° customer behaviour history

Bloomreach Engagement performance analytics dashboard

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Lead nurturing automation
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
Category average: 8.7
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 7.8
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.6

Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 7.5
Integration with Salesforce.com
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 9
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.5

Barbora Doležalová

Retention CRM Specialist in Marketing at Notino (1001-5000 employees employees)

Use Cases and Deployment Scope

At Notino we use Bloomreach Commerce Experience Cloud every day for almost everything, well at least CRM related everything. For segmentations, scenarios, reporting, customer properties and event tracking. Mostly everything (well okay about 80%) I need for my work I find at Bloomreach Commerce Experience Cloud. It helps us track customer activities on web, how they react on our emails or PNS or SMS, even weblayers. I can target very precisely every campaign. I can even make dynamic content thanks to jinja programing in email webhooks. Or make multichannel campaigns or multilevel campaigns that can be active for months (or even years) and can target new and new audiences and then track the results of the campaign.

Pros

Segmentation
Scenarios
Customer profile

Cons

Loomi
Multilevel reporting

Return on Investment

YoY over 5% increase
10% better conversion rate with multichannel campaigns
40% conversion rate via Facebook targeting in messenger

Alternatives Considered

Pipeline CRM

Other Software Used

Google Analytics

Adam Beluzsar

Business Analyst in Engineering at Telcotrend (501-1000 employees employees)

Use Cases and Deployment Scope

Orchestrating email, SMS and other channel communications.Designing campaigns, customer journeys in advance. Creating analytical dashboards for Managers and Integrators. We created a unified customer view with dozens of back end integrations. The system is responsible for both marketing campaigns, their evaluation and to control Sales calls based on the Customer history.

Pros

Their low-code jinja solution for personalization.
The well documented REST API endpoints.
The ease of sharing the definitions, customer profiles with coworkers.
Handling several projects under one account.

Cons

More flexibility for catalogs. To be able to restructure the catalogs after they are created.
It is not properly supported in the system to work with list profile attributes (missing functions like: add to list, remove from list).
The lack of support for integrating two projects under the same account.

Return on Investment

Personalization became 10 times less expensive.
Setting up A/B testing became half as time consuming.

Other Software Used

Atlassian Jira, Atlassian Confluence, Apache Kafka

Jennifer Anton

CRM Lead in Marketing at Allivet (10,001+ employees employees)

Use Cases and Deployment Scope

I use Bloomreach - The Agentic Platform for Personalization for both customer relationship management and email marketing. I am in charge of the overall email marketing strategy as well as list segmentation and email building. Our company sends both manual promotional email campaigns and automated journeys. I am also in charge of list uploading and updating.

Pros

Personalization options
Segmentation/filtering
Reporting

Cons

More on-screen assistance and real time guidance
More user friendly features for the average user
Better explanation of error messages

Return on Investment

22% increase in revenue year over year

Alternatives Considered

Salesforce Marketing Cloud

Martin Neumahr View profile

Online Marketing Manager in Marketing at Blue Style a.s. (201-500 employees employees)

Use Cases and Deployment Scope

Thanks to Bloomreach we know how to automate a lot of things in our company that took too much time before. During the main COVID season, Bloomreach saved us time and money by contacting our customers regarding their purchases or behavior. Also, Bloomreach helped us with marketing investments. Specific reporting, that cannot be made in other analytics, helped us with analyzing specific problems that bothered us.

Pros

Reporting
AI - Recommendation engines
E-mail Marketing
Creating scenarios based on behaviour
CRM with very good scope on customers

Cons

UI/UX

Return on Investment

Increased revenue
Higher CLV
Upsell of side products

Usability

Matus Pruzinec

E-commerce specialist in Marketing at Powerlogy (11-50 employees employees)

Use Cases and Deployment Scope

We use Bloomreach - The Agentic Platform for Personalization for almost everything. We use it for tracking, newsletters, automated mailing, data evaluation, eshop alterations through experiments, recommenders, and weblayers for many different things. The business problems are mainly focused around getting as many customers to try our products. Bloomreach - The Agentic Platform for Personalization should primarily be a retention tool, but we manage to use it quite well as an acquisition tool as well.