Acquia Digital Experience Platform vs. Bloomreach - The Agentic Platform for Personalization

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia Digital Experience Platform
Score 7.9 out of 10
N/A
The Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A
Bloomreach - The Agentic Platform for Personalization
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+…N/A
Pricing
Acquia Digital Experience PlatformBloomreach - The Agentic Platform for Personalization
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acquia Digital Experience PlatformBloomreach - The Agentic Platform for Personalization
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.
More Pricing Information
Community Pulse
Acquia Digital Experience PlatformBloomreach - The Agentic Platform for Personalization
Features
Acquia Digital Experience PlatformBloomreach - The Agentic Platform for Personalization
Security
Comparison of Security features of Product A and Product B
Acquia Digital Experience Platform
8.0
Ratings
2% below category average
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Role-based user permissions8.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acquia Digital Experience Platform
7.7
Ratings
8% below category average
Bloomreach - The Agentic Platform for Personalization
8.0
Ratings
7% above category average
API7.80 Ratings7.80 Ratings
Internationalization / multi-language7.60 Ratings00 Ratings
Role-based workflow & approvals00 Ratings8.20 Ratings
Customizability00 Ratings7.80 Ratings
Integration with Salesforce.com00 Ratings7.20 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.90 Ratings
Integration with SugarCRM00 Ratings8.00 Ratings
Third-party software integrations00 Ratings8.20 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Acquia Digital Experience Platform
7.9
Ratings
4% above category average
Bloomreach - The Agentic Platform for Personalization
-
Ratings
WYSIWYG editor7.30 Ratings00 Ratings
Code quality / cleanliness8.10 Ratings00 Ratings
Admin section7.90 Ratings00 Ratings
Page templates8.00 Ratings00 Ratings
Library of website themes8.20 Ratings00 Ratings
Mobile optimization / responsive design7.80 Ratings00 Ratings
Publishing workflow7.90 Ratings00 Ratings
Form generator7.90 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Acquia Digital Experience Platform
7.0
Ratings
3% below category average
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Content taxonomy7.70 Ratings00 Ratings
SEO support6.00 Ratings00 Ratings
Bulk management6.90 Ratings00 Ratings
Availability / breadth of extensions7.40 Ratings00 Ratings
Community / comment management7.20 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Bloomreach - The Agentic Platform for Personalization
7.9
Ratings
4% above category average
WYSIWYG email editor00 Ratings8.50 Ratings
Dynamic content00 Ratings7.80 Ratings
Ability to test dynamic content00 Ratings7.80 Ratings
Landing pages00 Ratings6.40 Ratings
A/B testing00 Ratings7.90 Ratings
Mobile optimization00 Ratings8.10 Ratings
Email deliverability reporting00 Ratings7.70 Ratings
List management00 Ratings7.90 Ratings
Triggered drip sequences00 Ratings8.50 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Bloomreach - The Agentic Platform for Personalization
8.2
Ratings
5% above category average
Lead nurturing automation00 Ratings8.80 Ratings
Lead scoring and grading00 Ratings8.20 Ratings
Data quality management00 Ratings7.30 Ratings
Automated sales alerts and tasks00 Ratings8.60 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Bloomreach - The Agentic Platform for Personalization
8.0
Ratings
8% above category average
Calendaring00 Ratings8.50 Ratings
Event/webinar marketing00 Ratings7.50 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Bloomreach - The Agentic Platform for Personalization
8.0
Ratings
6% above category average
Social sharing and campaigns00 Ratings7.70 Ratings
Social profile integration00 Ratings8.30 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acquia Digital Experience Platform
-
Ratings
Bloomreach - The Agentic Platform for Personalization
7.4
Ratings
1% above category average
Dashboards00 Ratings7.20 Ratings
Standard reports00 Ratings7.10 Ratings
Custom reports00 Ratings7.90 Ratings
User Ratings
Acquia Digital Experience PlatformBloomreach - The Agentic Platform for Personalization
Likelihood to Recommend
8.4
(0 ratings)
9.8
(0 ratings)
Likelihood to Renew
8.9
(0 ratings)
9.1
(0 ratings)
Usability
7.7
(0 ratings)
8.6
(0 ratings)
Availability
-
(0 ratings)
8.1
(0 ratings)
Performance
-
(0 ratings)
7.4
(0 ratings)
Support Rating
9.0
(0 ratings)
9.1
(0 ratings)
In-Person Training
-
(0 ratings)
8.4
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
9.1
(0 ratings)
7.2
(0 ratings)
Configurability
-
(0 ratings)
8.6
(0 ratings)
Ease of integration
-
(0 ratings)
8.8
(0 ratings)
Product Scalability
8.3
(0 ratings)
8.2
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
7.9
(0 ratings)
User Testimonials
Acquia Digital Experience PlatformBloomreach - The Agentic Platform for Personalization
Likelihood to Recommend
It made it super easy to upgrade 300+ Drupal sites to the latest major version in 12 weeks, end to end. It is easy to deploy legal changes and updates to components at scale. Turnkey service to deploy new environments and to clone sites. There are no ecosystem lock-in principles for Customer service/success services and professional services for new approaches.
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Perfect for onboarding, retention, win-back, and VIP nurture campaigns where customer behavior and timing matter. Excellent when you need to react instantly to customer actions across channels.


Example: A shopper abandons their cart and immediately receives a push notification followed by an email with the exact items they left behind.
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Pros
  • Acquia keeps the site up and available. I don't think we've had a second of downtime caused by Acquia.
  • Their administration UI makes it pretty easy to manage the websites at a high level. Check stats, change key configuration values, backup code and databases, manage SSL, create support tickets and manage development teams (users).
  • Their support team can do performance reviews of your website and give you tips for improving performance.
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  • All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
  • Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
  • GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks
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Cons
  • the support portal can be hit and miss. sometimes there are very helpful people who get back to you in a timely manner, but more often there's a lot of lag time for the ticket to get picked up and in between responses, which can also be less than helpful.
  • it seems like the different departments within acquia (support, management, build teams) don't communicate with each other.
  • because features are so dense and granular, sometimes the workflow or how they are connected can be really complex to access.
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  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
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Likelihood to Renew
We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
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So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
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Usability
It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
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In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Reliability and Availability
No answers on this topic
It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.
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Performance
No answers on this topic
ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue
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Support Rating
Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch
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I have given this rating as i feel the team is very responsive and helpful whenever issues arise. Bloomreach - The Agentic Platform for Personalization provides clear guidance and practical solutions which make it easier to get campaigns live quickly. They also share the best practices and recommendations that help us make the most of the platform.
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In-Person Training
No answers on this topic
The Training was awesome
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Online Training
No answers on this topic
very informative and patient
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Implementation Rating
It was implemented when I got there. I don't know how it was prior.
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All the deployments were done on time
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Alternatives Considered
We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.
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Having used Bloomreach Composable Personalization Cloud for the last 3 years, I can confidently say that it is the most sophisticated platform in my experience. The unifying of customer data in the platform has been an immeasurable strength in our Marketing arsenal. The support received from the Bloomreach Composable Personalization Cloud support team is also superior to that of any platform I have used previously, often receiving replies and advice within one hour of messaging.
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Scalability
The DXP tools can handle millions of requests and can scale automatically to fit your needs. We have clients that use only part of the DXP tools and have a small usage, but even in these cases they see great value in using tools like personalization and CDP.
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there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Return on Investment
  • A reliable platform = happy user base!
  • Ours is a non-profit service, we are happy that people appreciate and recommend the site for its content.
  • FLEXspace.org rapidly grew to over 6,000 users from 1,400 educational institutions across 75 countries - it is a joy to watch educators contributing content and sharing ideas.
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  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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ScreenShots

Bloomreach - The Agentic Platform for Personalization Screenshots

Screenshot of funnels that simplify targeting.Screenshot of retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of web layers with A/B testingScreenshot of the drag and drop campaign editorScreenshot of the WYSIWYG Email editor & Fully customisable Email templatesScreenshot of the CRM with 360° customer behaviour history