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Adform FLOW

Score8.1 out of 10

12 Reviews and Ratings

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What is Adform FLOW?

Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.

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Categories & Use Cases

Adform FLOW Key Features

Learn about the best (and worst!) features Adform FLOW has to offer, as determined by TrustRadius' reviewers.
Based on 12 ratings of Adform FLOW's features
View all Adform FLOW features

Top Performing Features

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 7

  • Ad dashboards

    Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

    Category average: 6.1

  • Data Transfer

    Transfer of data to ad exchanges to match third-party to segments.

    Category average: 7.7

Areas for Improvement

  • Ad conversion tracking

    Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

    Category average: 6.8

  • Ad attribution reporting

    Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

    Category average: 6.4

  • Ad forecasting and optimization

    Ad forecasting models predict campaign performance to assist with optimization.

    Category average: 6.5

Who Buys & Uses Adform FLOW