Insider Growth Management Platform (GMP)

Score9 out of 10

16 Reviews and Ratings

What is Insider Growth Management Platform (GMP)?

The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion optimization and helps marketers optimize marketing spend.

Collecting the data from multiple channels, the platform automatically segments visitors into ready-to-use segments utilizing machine learning algorithms and distills data into a single dashboard, making it an integral part of marketers’ daily decision-making process.

The vendor says via the Ad Audiences module, GMP brings the disjointed worlds of adtech and martech together. With it, marketers can push predictive segments into third party ad platforms such as Facebook and Google AdWords, to optimize their marketing spend.

Categories & Use Cases

Media

1 / 3

Screenshot of Personalization Steps

#1 most frequent

Information

19.6%

37 installations of 189

#2 most frequent

Retail Trade

17.5%

33 installations of 189

#3 most frequent

Professional, Scientific, and Technical Services

13.2%

25 installations of 189

Verified User

Manager in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Insider Growth Management Platform for web pushes, both automated and manually sent. We also use Insider for on-page conversion optimisations. The main reason we approached Insider was for conversion rate optimisation and the web push notifications have been a powerful bonus add-on feature. The web push notifications allow us to reach a new audience we were not reaching with other communication methods.

Pros

Web Push Management.
Conversion rate optimisation.
A/B testing.

Cons

Attention to detail, checking for errors and bugs.
Support could be improved.

Most Important Features

Web push notifications.
Conversion rate optimisation.

Return on Investment

Improved conversion rate.
Increased online sales.
Increased leads.

Alternatives Considered

Optimizely Web Experimentation

Other Software Used

Salesforce Marketing Cloud Email Studio, accessiBe, Sendible

Verified User

Team Lead in Product Management (501-1000 employees employees)

Pros

Excellent Customer Success Support
Clear and Understandable Reporting Especially for Digital Marketers

Cons

Additional targeting options would potentially improve this product.

Return on Investment

Knowing your customers better with A/B Tests
Testing big changes in advance and getting the chance of taking action on it

Alternatives Considered

Google Optimize and Optimizely

Other Software Used

Google Optimize

Salesforce Marketing Cloud Interaction Studio, on marketing cloud

Acquia Customer Data Platform, on Acquia Digital Experience

Amperity AmpIQ