Tealium Customer Data Hub

Score8.2 out of 10

241 Reviews and Ratings

What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.

Categories & Use Cases

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Screenshot of Data Supply Chain

Library of JavaScript extensions
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Category average: 8.3
Rules-driven tag execution
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
Category average: 8.2
Tag library
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
Category average: 8.3

Ease of writing custom tags
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
Category average: 7.9
Mobile app tagging
The software can manage tags for mobile apps as well as websites.
Category average: 7.7
Tag performance monitoring
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
Category average: 6.9

Most Frequent Users

Top 3 industries using Tealium Customer Data Hub.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

50.0%

3 installations of 6

#2 most frequent

Administrative and Support and Waste Management and Remediation Services

16.7%

1 installation of 6

#3 most frequent

Transportation and Warehousing

16.7%

1 installation of 6

Ana Shubitidze

DevOps Engineer in Information Technology at LavaPi (51-200 employees employees)

Use Cases and Deployment Scope

I’ve been using Tealium Customer Data Hub mainly to unify and activate client data across CRM, billing and marketing systems. We also use it to manage server-side and client-side pixels for over a thousand domains and we have also started using Event Stream to capture more data on the server side.

Pros

tealium iQ makes tag management super easy, especially across multiple sites
i love how it stitches data from different sources in real time, making segmentation much more accurate
the built-in Consent Management Platform helps a lot with staying compliant and managing user preferences centrally

Cons

the setup is a little bit complex
pop-up windows get in the way when I’m trying to collaborate with others

Most Important Features

real-time data stitching from multiple sources
easy and flexible tag management with Tealium iQ
consent management that’s actually useful across all platforms

Return on Investment

our personalization and targeting have improved a lot with cleaner data
finance and business development now get better reporting from unified client profiles
having one place to manage tags and privacy preferences has saved us both time and trouble

Other Software Used

Vasion, Airship, Catchpoint

Talha Waseem

Senior Software Engineer in Information Technology at Phaedra Solutions (51-200 employees employees)

Use Cases and Deployment Scope

Tealium Customer Data Hub and eventstream are the two primary tools that we use for both our server side and client side app management and for our API connectors and tags. Their great audience building property makes them ideal for real time marketing initiatives and they also help us to interact with our internal tracking system and our analytics suppliers.

Pros

Can be used with little to none coding experience
The connectors function consistently straight out of the box
Tealium's support system is very fast to react and offers insightful analysis

Cons

Smaller teams may not be able to afford server side capabilities due to their their high cost
It takes a long time to save and publish on the site which can be very annoying
Pop-up windows can cause interruption in the collaborative editing process when many users in Tealium Customer Data Hub make simultaneous changes

Most Important Features

It makes segmenting customer data quite easy and simple
It helps us to make decisions in real time more quickly and more wisely
Events are considerably easier to follow with Tealium Customer Data Hub

Return on Investment

Integration of data was much more simplified
Real time data and predictive modeling improved our marketing effectiveness
Improved ability to combine internal technologies for e-commerce and analytics

Other Software Used

Adobe Marketo Engage, Catchpoint, Microsoft Azure

Verified User

Analyst in Product Management (51-200 employees employees)

Use Cases and Deployment Scope

It integrates data of customers across to manage several platforms. It is best for marketing strategies purpose. But sometimes it cost and acts as a barrier to access.

Pros

Data privacy
Real time scalability
Integration

Cons

Cost
Initial setup complex

Most Important Features

To collect data
Best web experience
To acquire information from multiple sources

Return on Investment

Data privacy
Unable to get information
It increases complexity

Other Software Used

Google Ads, Google AdSense

Jeffrey Dunster

Manager of Analytics Architecture in Finance and Accounting at Western Governors University (5001-10,000 employees employees)

Use Cases and Deployment Scope

As a replacement to Adobe Audience Manager. It is also morphing into our Outreach CDP. Our primary business challenge is audience segmentation. We need a way to aggregate many IDs and track users over many months. Personalization is now another opportunity for the CDP. Another emerging use is a preliminary customer profile before Salesforce. Tealium receives early, anonymous data from several sources that can, eventually, stitch into a real person.

Pros

ID stitching
Extensible profiling
Data routing

Cons

Training and support docs assume we have the full stack. We do not have IQ and have to reverse-engineer some of the documentation for Adobe Launch.
Wish the Databricks connector was ready 3 years ago! We are struggling to connect into our data lake.
The connector to Adobe Experience Platform does not have helpful errors. We are not sure what is wrong and need both Tealium Customer Data Hub and Adobe expertise to solve the issue.

Most Important Features

Audience Stream ID stitching
Flexibility to drive events and data to 3rd-parties
Reducing our reliance on Salesforce (new realization)

Return on Investment

I wish I had good ROI measures. We have struggled to finish the implementation and build-out the data connections that add value
We foresee great improvements in personalization and privacy compliance

Other Software Used

Adobe Analytics, Adobe Marketo Engage, Adobe Experience Manager, Adobe Experience Platform, Adobe Workfront, Adobe Customer Journey Analytics

Verified User

Technician in Product Management (10,001+ employees employees)

Use Cases and Deployment Scope

Front-end data collection and marketing tag management

Pros

Customization of your implementation
Transforming data values before sending to data tools
Tag marketplace for marketing tags

Cons

Version control for groups with multiple people working in the same profile at the same time
Version control please
Seriously.... version control

Most Important Features

Javascript extensions for data manipulation
Consent integrations
Marketing tag management

Return on Investment

I do not have a view into this kind of information, however the things that Tealium Customer Data Hub can deploy would surely take many more man-hours to complete without it. We probably would just not be able to do them.

Alternatives Considered

Adobe Experience Platform Launch and Google Tag Manager

Other Software Used

Adobe Experience Platform

Twilio Segment

Tealium Customer Data Hub

What is Tealium Customer Data Hub?

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