#1 most frequent
United States of America
44.6%223 installations of 500
What is commercetools?
commercetools is a composable commerce and frontend eCommerce solution, supporting B2B and B2C online selling with a dynamic interface that handles complex catalogs.
Categories & Use Cases
Media
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Screenshot of the Merchant Center dashboard
Top Performing Features
Product catalog & listings
Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.
Category average: 8.4
Bulk product upload
Admins can upload products in bulk using spreadsheets.
Category average: 7.5
Product variations
Products with variations or configurable options are easy to list and easy to browse.
Category average: 8.1
Areas for Improvement
Personalized recommendations
Display or recommend certain products depending on the customer’s identity or shopping/browsing history.
Category average: 7
SEO
The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
Category average: 7.7
Abandoned cart recovery
Saves contents of abandoned carts and allows customers to purchase on a future visit; may send a reminder email to the customer and/or a report to the merchant to help convert abandoned carts into sales.
Category average: 7.6
Who Buys & Uses commercetools
#2 most frequent
Germany
11.8%59 installations of 500
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
6.2%31 installations of 500
Approach for modern, headless Commerce
Pros
- Very good documentation
- Stabile and scalable Microservice-Architecture
- Cloud Native Platform
Cons
- Missing modern Frontend SDKs
- Integrations to current 3rd Party Platforms
Return on Investment
- Reduce costs for updates and maintenance
Alternatives Considered
Spryker Cloud Commerce OS, OXID eShop, Magento Commerce, part of Adobe Commerce Cloud and SAP Commerce Cloud (formerly SAP Hybris)
Other Software Used
Spryker Cloud Commerce OS, Shopify Plus
Comprehensive API activated e-comemerce cloud solution!
Pros
- Fully API enabled platform - There is no need to use SQL or other customization. APIs cover full range of functionalities needed for an eCommerce platform and are easy to extend.
- Cloud solution - CommerceTools is a cloud solution so there is no back office hosting/maintenance. Simply enable the API tokens and use the platform!
- Ever expanding - The solution contains all the necessary functions to run a successful ecommerce business and the functions are constantly expanding and new capabilities are introduced.
Cons
- Pricing - Commercetools has pricing limitations with respect to customer/SKU combination. If an organization provides lots of custom/contract pricing for customers, Commercetools has difficulty mapping it in. They are working on this to make it more flexible.
- Geographic variations in product portfolio - Commercetools has central product master that doesn't provide product activation/enabling based on different geographies/elevation/sales office structures. Some creative mapping skills are needed to overcome this limitation.
- Data mapping limitations - Commercetools lacks in out of the box data mapping limitations to full fledged ERP platforms. Extensive data mapping workshops are necessary to fit the functionalities of an ERP platform from order, to delivery , to warehouse operations and billing.
Return on Investment
- We were able to successfully launch the ecommerce platform in under 4 months of starting development work.
- Integrate the same APIs to different client facing solutions.
- The total cost of platform recovered in 8 months of deployment.
Alternatives Considered
SAP Commerce Cloud (formerly SAP Hybris) and Salesforce Commerce Cloud