Apollo.io

Score8.4 out of 10

242 Reviews and Ratings

What is Apollo.io?

Categories & Use Cases

Media

Screenshot of Find every prospect. Uncover high-intent contacts in your market.

Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.

Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.

Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.

Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.

Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

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Screenshot of Find every prospect. Uncover high-intent contacts in your market.

Filters and segmentation
Allows users to filter contacts and segment leads to explore data and create lists.
Category average: 8.2
List upload/download
Lists can be easily and quickly uploaded or downloaded from the platform.
Category average: 7.8
Load time/data access
Provides fast and consistent access to lists and leads.
Category average: 8.1

Alerts and reminders
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
Category average: 7.5
Append emails to records
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
Category average: 7
Sales email templates
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
Category average: 6.8

Most Frequent Users

Top 3 industries using Apollo.io.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

26.7%

2,989 installations of 11,175

#2 most frequent

Information

19.0%

2,124 installations of 11,175

#3 most frequent

Finance and Insurance

3.9%

431 installations of 11,175

Peter Wijeyaratne View profile

Head of Marketing in Marketing at OrderStream (11-50 employees)

Use Cases and Deployment Scope

Apollo helps us to highly target certain industries and personas. It eliminates the need for constant follow-up with leads, as the sequencing function effectively sends out emails at regular intervals with different call-to-actions.

Pros

Sequencing
Creating lists for specific industries.
Finding company emails and titles that are always accurate.

Cons

Usability unless you are quite technically savvy it is challenging to navigate the amazing functionality.
Providing more granular industry niches.
Updating of personnel email addresses when they change jobs, or at least highlighting they have moved on by tracking their LinkedIn.

Return on Investment

saves us time on BDM activity.
Saves us time and effort on Marketing campaign creation and execution.
Able to measure results of outreach campaigns quickly.

Usability

Alternatives Considered

247 Cloud Hub

Other Software Used

HubSpot CRM, Mailchimp Transactional Email (Mandrill)

Takuya Okubo View profile

BDR in Sales at Glean (1001-5000 employees)

Use Cases and Deployment Scope

Our company primarily utilizes Apollo.io for outbound sales development. Specifically, we use it to build and target prospect lists and to automate efficient outreach activities. The main business problems this product addresses are the discovery of sales leads, streamlining outreach processes, and significantly reducing the time and effort required to gather information on target companies and decision-makers. In terms of scope, our use case covers the entire outbound sales process, including researching new prospects, creating lists, automating email outreach, and follow-up activities.

Pros

Sequence
Email
Template

Cons

Sequence: I would like to use it on extension
Please adjust the Sequence tasks to focus on the person. For example, after completing a call task, it should move on to the email task for the same person. Also, the switching time is too slow—it often takes a long time, or sometimes doesn’t switch at all.

Return on Investment

When focusing on the Japanese market, localization into Japanese hasn’t been fully supported. Outreach, however, made strong efforts to provide support tailored for Japan.

Usability

Alternatives Considered

Outreach

Other Software Used

Glean

Subhasish Adhikary View profile

Growth marketing associate in Marketing at Wisestep (501-1000 employees)

Use Cases and Deployment Scope

We use Apollo in our day to day GTM activity; it is our go-to platform for enriching data for our GTM efforts. The primary business problem that it solves for us is providing good, reliable data, both emails and phone numbers, for our marketing and sales team to do their outreach work.

Pros

Enrichment of people and company level data
Send cold emails from their platform
Importing lists from LinkedIn sales navigator

Cons

Data freshnesh, sometimes email are 40-60% correct
Making the API keys functions easily understandable like which one is for company or to enrich people level data. Its bit confusing now.
UI is bit overwhelming for new users

Return on Investment

Meeting booking got increased by 3%
Email open rates got improved by 7%-8%
Total pipeline generate is approx 90 USD

Usability

Alternatives Considered

Seamless.AI, EnrichAI and Snov.io

Other Software Used

Reply, Clay, Yesware

Ankish Mathur View profile

COO in Information Technology at Wedig Techsolutions (11-50 employees)

Use Cases and Deployment Scope

We use it for lead prospecting and email campaigns. It helpes us in lead generation

Pros

Lead prospecting
Email campaign
Newsletters

Cons

UX can be improved
Experience can be faster. IT takes time to load some pages

Return on Investment

Lead generation
Networking
Thought leadership

Usability

Jesse Larson

Senior Account Executive in Sales at Showpass (51-200 employees)

Use Cases and Deployment Scope

We use Apollo.io for lead generation and sequence building. Apollo.io is able to create targeted lead lists based on a whole host of filters. We have been very pleased with the results so far and the platform is much more advanced than other outreach softwares we have used in the past.

Pros

Lead Generation
Sequence Building
Insights

Cons

Dial everyone feature is buggy
Settings can be confusing
AI features dont work the best

Return on Investment

Our email open rates have increased
Our outbound volume has increased
Lead generation time and effort has decreased per rep

Usability

Alternatives Considered

Outplay

Apollo.io

What is Apollo.io?

Categories & Use Cases

Media

Apollo.io Key Features

Top Performing Features

Filters and segmentation

List upload/download

Load time/data access

Areas for Improvement

Alerts and reminders

Append emails to records

Sales email templates

Who Buys & Uses Apollo.io

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Finance and Insurance

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

India

United Kingdom of Great Britain and Northern Ireland

Most Frequent Users

Sales

Marketing

Engineering

Apollo.io Reviews

Use Cases and Deployment Scope

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Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Apollo.io Alternatives