TrustRadius: an HG Insights company

ZoomInfo Sales

Score7.9 out of 10

1,735 Reviews and Ratings

What is ZoomInfo Sales?

ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.

Read more details.

Categories & Use Cases

Videos

ZoomInfo Sales Key Features

Learn about the best (and worst!) features ZoomInfo Sales has to offer, as determined by TrustRadius' reviewers.
Based on 1,735 ratings of ZoomInfo Sales's features
View all ZoomInfo Sales features

Top Performing Features

  • Company information

    Information about companies/accounts is available and high quality.

    Category average: 8.2

  • Salesforce integration

    Integrates with the Salesforce.com CRM platform.

    Category average: 8.1

  • Advanced search

    Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.

    Category average: 8.2

Areas for Improvement

  • Automatic data refresh

    Contact and company data are automatically kept up to date.

    Category average: 7.1

  • Data hygiene

    Helps users maintain clean lists and records, including duplicate management.

    Category average: 6.9

  • Append emails to records

    Allows users to selectively or automatically append email threads and attachments to leads/contact records.

    Category average: 7

Who Buys & Uses ZoomInfo Sales

ZoomInfo Sales Reviews

What users are saying about ZoomInfo Sales.
View all ZoomInfo Sales reviews

Pros

  • Accurate contact information, cited by 48% of reviewers, facilitates effective outreach.
  • Detailed company information, mentioned by 26% of reviewers, enables users to quickly understand a company's profile.
  • CRM integrations, especially with Salesforce (26%), streamline workflows and enhance sales processes.

Cons

  • Data accuracy concerns, including outdated information and slow correction cycles, were raised by 37% of reviewers.
  • Contact information accuracy issues, such as incorrect emails and missing mobile numbers, were noted by 26% of reviewers.
  • Integration limitations, particularly with CRMs and LinkedIn, were mentioned as needing improvement by 15% of reviewers.

ZoomInfo Sales is the Bomb

Incentivized
Melissa Wilder
Sales Administrator in Sales at Alternative Claims Management (51-200 employees)

Use Cases and Deployment Scope

ZoomInfo helps us find the right decision makers and their email and phone numbers. We also use it to track website visitors and use Intent to see if prospects are looking for our services. People often change jobs and finding the correct individual including their contact info is key to our success.

Pros

  • Contact Information for Individuals
  • Company Information, locations, staff
  • Pulling info from websites and LinkedIn for prospects

Cons

  • Some businesses are categorized incorrectly
  • Outdated information or lack of information
  • Organizational charts are incomplete

Return on Investment

  • Helps us expand our sales pipeline
  • Helps us find company data relevant to size
  • Shortens the timeframe reps are searching for contact data

Usability

Other Software Used

Microsoft Teams, Adobe Acrobat Sign, Salesloft

Works well easy to use.

Incentivized
Ty MarwineView profile
Account Executive in Sales at ChurnZero (51-200 employees)

Use Cases and Deployment Scope

Zoominfo is used to identify new prospects, leadership, and find the correct email/contacts. It makes it easy to identify new stakeholders and understand the larger organization's structure. Zoominfo saves me time by quickly filtering to the correct contacts. Robust filtering by account, seniority, title, etc, is easy to apply.

Pros

  • Finds the correct contacts.
  • Populates emails.
  • Finds both cell phones and work numbers.

Cons

  • Prospecting.
  • Sales funnel identification.
  • Stakeholder identification.

Return on Investment

  • Improving pipeline.
  • Accelerated access to key stakeholders.
  • Enhances productivity.

Usability

Alternatives Considered

6sense

Other Software Used

Salesforce CRM Analytics, LinkedIn Sales Navigator, Chorus by ZoomInfo

Become More Productive

Incentivized
John MathiesonView profile
VP - Equity Partner - Sr. Trainer in Professional Services at Dale Carnegie Training of Houston - Austin - San Antonio (11-50 employees)

Use Cases and Deployment Scope

Identify the contacts with my target companies. I have identified the company profile, industry and need (Intent). With these we then import key decision makers and begin a reach out campaign. I have significantly increased my productivity and my results. The pressure of pipeline development has been reduced.

Pros

  • Identify Contacts at my Target Companies
  • Segments Industry by Location and Size
  • Websights - what companies have been searching on my website
  • Weekly Intent updates of who is searching for my products

Cons

  • Add a Contacts in ZoomInfo feature. The company may have 50 employees but if ZoomInfo only has 3 contacts my search is fruitless
  • Improve Seach Results so I can directly import them to Salesforce. I do not have the ability to tag and then import directly from the results of my weekly saved searches. I have to export them as a csv and then import them to Salesforce. (Or do them one at a time)
  • Update Company Headquarters more often. I still get companies in my search results where the HQ is not in my territory.
  • Have the ability to lock in all of the specific search results. For example I need to keep going back on search results to select the location, the Contact Email on required results.

Return on Investment

  • More Sales $$$$
  • Greater productivity
  • Improved Focus on WHO is searching for and buying my products

Usability

Alternatives Considered

Bombora and Outreach

Other Software Used

Saleshandy, LinkedIn Sales Navigator

ZoomInfo Sales - A Sales Masterpiece

Incentivized
Cass HollowayView profile
Planning Specialist in Sales at Workday (10,001+ employees)

Use Cases and Deployment Scope

We use ZoomInfo Sales to profile accounts by business unit, identify key decision makers in those accounts, as well as gain their most current contact information. We then build outreach campaigns around this information by mapping the data into Outreach for specific sales campaigns by industry vertical and account. It’s been invaluable for this activity.

Pros

  • Keeping current on personnel changes in an account
  • Having up to date contact information
  • Connecting to Outreach so information can be routed to that platform

Cons

  • Definitely improve Outreach integration
  • Always room to grow on individual contact information
  • Developing a stronger, more intuitive UI

Return on Investment

  • Always provides a valid starting point
  • Confirms or uncovers the org chart
  • Has great contact information
  • All these lead to additional pipeline

Usability

Alternatives Considered

LinkedIn Jobs

Other Software Used

Outreach, LinkedIn Jobs

ZoomInfo Sales Review

Incentivized
Verified User
Employee in Finance and Accounting (5001-10,000 employees)

Use Cases and Deployment Scope

I use ZoomInfo Sales to get contact information from people in my area to reach out to and prospect for financial advising. ZoomInfo Sales allows me to get their phone number, email, and LinkedIn information. I use it nearly every day and it's been a game changer for business and has changed the way I prospect.

Pros

  • Detailed contact info
  • Company info
  • Social media links

Cons

  • Contact info is sometimes off or outdated
  • Saved searches are sometimes off
  • Better tutorials

Return on Investment

  • New prospecting strategy
  • Improved ideal clients

Usability

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