#1 most frequent
United States of America
61.8%4,167 installations of 6,744
What is Vidyard?
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
Categories & Use Cases
Media
1 / 8
Screenshot of where users can record and send sales videos from a browser, desktop, or phone to connect, convert, and close—all while remote.
Top Performing Features
Video link sharing
Allows users to generate hyperlinks for sharing individual videos or players.
Category average: 9.7
Per viewer tracking
Tracks behavior of individual viewers as they engage with videos.
Category average: 9.1
Per video tracking
Tracks engagement trends across all viewers of a particular video.
Category average: 9
Areas for Improvement
Video quality / Bandwidth controls
Streaming is high quality, and users can set default bandwidth for optimal viewing.
Category average: 7.7
Integration to Salesforce.com
The video platform integrates to the user's Salesforce CRM system.
Category average: 3.3
eCommerce
The platform supports paid viewing, with a mechanism to receive payments in exchange for a media license.
Category average: 4.8
Who Buys & Uses Vidyard
#2 most frequent
Canada
8.5%574 installations of 6,744
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
6.8%456 installations of 6,744
You have two options, Vidyard is one, and the rest really don't work.
Use Cases and Deployment Scope
We used it for two things. First, it was used as a training and communication tool. We used it as a step-by-step demonstrator of processes; we even attached them to some of our SOPs. It also allowed us to avoid a ton of meetings. Instead of jumping on a call, explaining, and walking things through, we saved a ton of time for everyone by just shooting a video and sending it. Second, as videos for prospecting. Using a different outreach method allows a more personal and educational touch.
Pros
- Screen Recording.
- Video Sharing.
- Data analysis.
Cons
- Better use of AI.
Return on Investment
- We have saved 400 minutes of Zoom Meetings.
- 30% of our departments training is self-training.
- Just in one time revenues, it has generated $55k.
Alternatives Considered
Loom and BombBomb
Other Software Used
HubSpot CRM, Buffer, Semrush, Google PageSpeed Insights
Vidyard, using videos for your success!
Use Cases and Deployment Scope
I currently use Vidyard to record videos that I send to prospects and/or customers. These videos consist of recordings I do on a desktop or laptop as well as videos recorded on my mobile phone.
For these videos you can either do a screen record, include your face or a combination of both. You can also do a voice recording as you record your screen.
For these videos you can either do a screen record, include your face or a combination of both. You can also do a voice recording as you record your screen.
Pros
- Captures screen recording of a tab in a browser
- Captures the full screen recording
- Captures video
Cons
- Quality of the recordings
- The add-in for Chrome sometimes doesn't work
- User interface
Return on Investment
- Provides a better a better service to your prospects
- Provides a better service to your customers
- Ability to re-use videos - less marketing resources
Usability
Other Software Used
Salesforce Lightning Platform, Microsoft Teams, ChatGPT
The best way/tool to get your foot in the door for a salesperson!
Use Cases and Deployment Scope
I use Vidyard as an additional touchpoint for sending videos to my sales prospecting. I feel having a customized video gives a much better experience than just a phone call or an email.
Pros
- Custom content.
- Professional looking.
- Analytics
Cons
- I am pretty happy with what is offered now.
Return on Investment
- I can say that the subscription cost is well worth it if I want certain people to respond to me based on my video.
Usability
Other Software Used
Salesforce CMS, ZoomInfo Sales
HELPFUL TOOL FOR CUSTOMER RETENTION AND GROWTH!
Use Cases and Deployment Scope
Vidyard is a daily tool used within our Customer Success Department. Whether it's sending how-to videos for customers, welcome videos, or even conference videos--we love the platform.
Pros
- Provides video analytics.
- Can customize videos.
- Easy storage and access to past videos.
- Can upload external videos and generate new videos.
Cons
- Inform me of product releases/new features.
- Categorize videos based on content.
- Integrate with other systems.
Most Important Features
- Analytics
- Ability to generate links for videos.
- Ability to add scripts, links, etc., to the video content.
Return on Investment
- Helps provide continuous education for our clients-- e..g retention increases.
- We can use it to grow our customers via webinars and video links.
Other Software Used
Zendesk Support Suite, Microsoft SharePoint
Usability
Very easy to use and very impactful for our sales and marketing strategies!
Use Cases and Deployment Scope
Vidyard helps us connect with our customers and prospects in a very profound way. This is such a needed product now more than ever. We live in an age where email inboxes are way too cluttered and people hardly ever answer their phone if they don't recognize their number. Vidyard truly helps you stand out compared to other old-school sales teams. We use it for both outbound and inbound marketing/communication/sales reach-outs. It's helpful for every step of the process. Getting someone interested in attending a demo, following up with them after a demo, thanking them for signing up, and following up with them after they go through implementation to see if there are any other products that they could benefit from using.
Pros
- It's easy to use on the chrome browser extension. I can quickly record videos to send to both other teammates, prospects, and customers.
- It's very helpful to see if a video has been watched and how much of the video was watched.
- It's easy to embed videos into emails.
- It's easy to record one video to use for many different prospects/customers.
Cons
- Sometimes the chrome browser doesn't work. I occasionally have to quit chrome and relaunch it. Seems to only be an issue on my second screen not on my regular laptop.
- It would be awesome if there was some sort of onboarding library on how to use all of the functionality. Our rep helped us get started with Vidyard a long time ago, but now we have many new team members who we have all hired remotely. Our team definitely doesn't use the product to its fullest capacity
- It would be nice if the videos could have some sort of quick survey afterward. Ex: a prospect watches a video and answers a couple of questions afterward.
Most Important Features
- Chrome Extention for quickly recording videos
- Automated emails that trigger when someone has watched your video
- Being able to embed videos into emails for outbound campaigns
Return on Investment
- Higher open and click rates for emails
- Higher engagement for prospects post discovery call and post demo
- Saving us tons of time by gathering who has clicked/watched videos and focusing on calling them instead of randomly calling people throughout our thousands of leads
Alternatives Considered
Wistia, Vimeo and CloudApp
Other Software Used
HubSpot CRM, Salesforce CMS, Stripe, Slack
