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Vidyard Reviews & Insights

Score9.6 out of 10

332 Reviews and Ratings

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Community insights

TrustRadius Insights for Vidyard are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

  • User-Friendly Interface: Users found Vidyard's interface easy to use and navigate, making it simple to store and access past videos. Several reviewers specifically mentioned how the user-friendly interface eliminated the need for extensive training.

  • Excellent Customer Support: Users praised Vidyard's customer support team, emphasizing their dedication and helpfulness. Many users mentioned having a positive experience with Vidyard's customer service and support team, highlighting their commitment to helping customers succeed.

  • Seamless Integration with Software Platforms: Users appreciated the seamless integration of Vidyard with various software platforms, enhancing digital marketing efforts. Multiple reviewers specifically mentioned how Vidyard integrated well with marketing automation and CRM systems, making it easier to manage video content in conjunction with other tools.

Vidyard Reviews

1 Review
Mid-sized Companies (51-1,000 employees)

Game changing video marketing platform

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Vidyard is our single video content management system for any externally facing video content. Any of our video content that gets syndicated out on our web site or third party channels such as YouTube will be fed via Vidyard. The marketing department is managing our video content through Vidyard, but any video content being consumed by the rest of the company or broader market is also being tracked by our Vidyard system.

Pros

  • A single point of analytics for all video content.
  • Detailed engagement metrics tied to individual leads.
  • Ability to easily add calls to action to video content anywhere I want.
  • Single point of video syndication across channels.
  • New feature to personalize video content (haven't used this yet but am looking forward to it).

Cons

  • I'd like to see the user interface refreshed a bit.
  • The concept of videos versus players can be confusing to some users (this is being addressed).
  • More configurable customizable reporting.

Likelihood to Recommend

Unlike some other video CMS systems, Vidyard is purpose-built for B2B video marketing. It integrates nicely with our marketing automation system (Eloqua) so we can actually track when and how actual leads are consuming video content. This can be a very powerful buying signal to share with sales. And I've found that when adding calls to action directly to video content I've seen much higher form conversion rates than traditional channels like web or email.
RB
Rob Bois
Sr. Director, Product Marketing in Marketing at Fuze (Computer Software, 501-1000 employees)
Vetted Review
Vidyard
5 years of experience
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