Vidyard vs. Wistia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Vidyard
Score 9.6 out of 10
N/A
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
$0
per month per user
Wistia
Score 9.8 out of 10
N/A
Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.
$0
up to 10 videos
Pricing
VidyardWistia
Editions & Modules
Free
$0
per month per user
Starter
$59
per month per user
Enterprise
Custom Pricing
per year
Teams
Contact Sales
per month per user
Free
$0
up to 10 videos
Plus
$24
per month
Pro Plan
$99
per month
Advanced Plan
$399
per month
Offerings
Pricing Offerings
VidyardWistia
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
VidyardWistia
Features
VidyardWistia
Video Marketing
Comparison of Video Marketing features of Product A and Product B
Vidyard
6.1
Ratings
21% below category average
Wistia
-
Ratings
Lead generation7.90 Ratings00 Ratings
Video personalization9.10 Ratings00 Ratings
eCommerce2.80 Ratings00 Ratings
Support for advertisements5.50 Ratings00 Ratings
Video SEO6.30 Ratings00 Ratings
Integration to Marketing Automation5.40 Ratings00 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Product A and Product B
Vidyard
5.1
Ratings
19% below category average
Wistia
-
Ratings
Integration to Salesforce.com2.90 Ratings00 Ratings
Integration to Marketo5.00 Ratings00 Ratings
Integration to HubSpot5.20 Ratings00 Ratings
Integration to Eloqua7.30 Ratings00 Ratings
Video Security
Comparison of Video Security features of Product A and Product B
Vidyard
8.3
Ratings
7% below category average
Wistia
-
Ratings
Video access controls8.50 Ratings00 Ratings
User management6.20 Ratings00 Ratings
Video link sharing10.00 Ratings00 Ratings
Internal video8.50 Ratings00 Ratings
External video8.50 Ratings00 Ratings
Video Player
Comparison of Video Player features of Product A and Product B
Vidyard
6.0
Ratings
34% below category average
Wistia
-
Ratings
Player customization5.50 Ratings00 Ratings
Embedded videos5.70 Ratings00 Ratings
Video quality / Bandwidth controls4.90 Ratings00 Ratings
Mobile compatibility7.70 Ratings00 Ratings
Video Analytics
Comparison of Video Analytics features of Product A and Product B
Vidyard
8.0
Ratings
2% above category average
Wistia
-
Ratings
A/B testing6.30 Ratings00 Ratings
Streaming quality reports9.00 Ratings00 Ratings
Per viewer tracking9.20 Ratings00 Ratings
Per video tracking9.20 Ratings00 Ratings
Video analytics dashboard6.20 Ratings00 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Product A and Product B
Vidyard
6.1
Ratings
35% below category average
Wistia
-
Ratings
On-Demand video6.20 Ratings00 Ratings
Live streaming5.40 Ratings00 Ratings
Impact of streaming on network7.30 Ratings00 Ratings
Video upload & format support6.20 Ratings00 Ratings
Video library / File management5.60 Ratings00 Ratings
Video portal6.20 Ratings00 Ratings
Video Engagement
Comparison of Video Engagement features of Product A and Product B
Vidyard
6.2
Ratings
25% below category average
Wistia
-
Ratings
Video comments6.20 Ratings00 Ratings
Best Alternatives
VidyardWistia
Small Businesses
Wistia
Wistia
Score 9.8 out of 10
Sendspark
Sendspark
Score 10.0 out of 10
Medium-sized Companies
Flipgrid
Flipgrid
Score 1.0 out of 10
Atlassian Loom
Atlassian Loom
Score 9.2 out of 10
Enterprises
Panopto
Panopto
Score 8.0 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
VidyardWistia
Likelihood to Recommend
9.5
(0 ratings)
9.9
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
10.0
(0 ratings)
Usability
8.9
(0 ratings)
10.0
(0 ratings)
Availability
10.0
(0 ratings)
10.0
(0 ratings)
Performance
10.0
(0 ratings)
10.0
(0 ratings)
Support Rating
7.0
(0 ratings)
10.0
(0 ratings)
Online Training
10.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
10.0
(0 ratings)
Configurability
7.0
(0 ratings)
9.0
(0 ratings)
Ease of integration
10.0
(0 ratings)
8.0
(0 ratings)
Product Scalability
10.0
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
9.0
(0 ratings)
9.0
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
9.0
(0 ratings)
User Testimonials
VidyardWistia
Likelihood to Recommend
In my industry, there really isn't a time that I feel would be inappropriate to use the tool. I feel it's most useful to an audience that you haven't connected with yet, however. I think your content is what can get you into trouble. A friend of mine was blocked from a decent amount of prospects after sending a video promoting a happy hour.
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It's so awesome to see my videos come up on Google Search. A click brings viewers right to my website!!! Incredibly powerful. If I were just posting on YouTube, visitors would end up there and then off to the next best cat video instead of taking action with me on my website.
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Pros
  • The UI is really easy to use, especially for new users looking to get up to speed fast
  • On the paid version, I really like being able to download the videos
  • For onboarding new people and explaining processes, I like the playlist feature
  • For sensitive data, I like being able to password our videos
  • I like being able to brand our video player page
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  • Wistia enables a lot of customization in the video player, making it personalized to your business.
  • The user experience is pretty intuitive and easy to use without too much training.
  • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
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Cons
  • It would be great if there could be a manager view so we don't have to give them admin privileges to see their team's vidyard videos.
  • It would be great to be able to see who viewed the video if multiple people are on the email.
  • It would be great if we could make the videos dynamic so that it would insert a person's first name or SL booking based off dynamic fields in SL.
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  • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
  • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
  • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
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Likelihood to Renew
It has been an integral part of both our employees and customers experience. I would highly recommend VidYard to anyone looking for new ways to make their support interactions more personable and efficient. Not only that, but is a huge value add for existing customers of the HubSpot product as well.
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Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
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Usability
Vidyard does what it is supposed to do, but it takes regular use and adoption to really get any benefit. It is much more beneficial as a 1:1 personal sales video tool than in mass marketing email blast campaigns. The analytics are insightful and the tool has some cool ways to make videos more interactive and branded.
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I just love the interface and the way things are organized. You can find all of the various controls and have the ability to enable/disable each. You can also get to help quickly from any screen. The screens are not cluttered and have a good use of whitepace, without the need to page through controls or reload the screen.
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Reliability and Availability
Absolutely, the unpredictable nature of technology always keeps us on our toes. However, I'm pleased to share that my experience with Vidyard has been remarkably consistent and reassuring. To date, I haven't encountered any instances of service outages. This unparalleled reliability and dependability have instilled a high level of confidence in the platform, making it a stalwart companion in our digital endeavors. While the tech landscape can be uncertain, Vidyard's track record of steadfast performance has truly set it apart.
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After several years, we have not come across a situation for which Wistia was not available when needed.
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Performance
It performs very well. I have never had any bugs while recording, and none of the videos have been impaired or corrupted. I don't believe it integrates with any other software but you could contact the company to learn more. I am not sure if it is only available on Chrome.
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Couldn't be happier with the overall performance of the platform. Videos load fast, rarely have loading issues, look sclean and the styling and sizing doesn't have issues. The data comes in quickly and in real time. Also, on the administrative side, the videos seem to upload well without much issue. There's always issues uploading video, but we had way less upload issues with Wistia than with Vimeo.
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Support Rating
Customer support at Vidyard has always been good. When I first looked into the product, the salesperson took a consultative approach that allowed me to see how Vidyard would benefit our specific use case. Since coming on board, the customer service team has been quick to respond if I have any questions.
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We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
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In-Person Training
The training experience proved to be tremendously valuable. Our dedicated representative exhibited an exceptional level of helpfulness and patience as she skillfully addressed all of our inquiries. Notably, she went beyond merely answering questions, providing us with a wealth of resources and sharing best practices that are pivotal for our success in utilizing the software.Her guidance transcended the boundaries of a conventional training session, empowering us with insights that extend far beyond the immediate
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No answers on this topic
Online Training
The online training experience proved to be incredibly valuable. Our dedicated representative demonstrated exceptional patience and unwavering support in addressing our queries and requests, which greatly contributed to our learning process. Their guidance was pivotal in helping us navigate the intricacies of the training, ensuring that we absorbed the material effectively.
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No answers on this topic
Implementation Rating
It's pretty straightforward. The bulk of the work goes on outside of Vidyard - it's the time required to add different videos to your website - that was probably the only difficult part and had nothing to do with Vidyard.
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We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
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Alternatives Considered
Vidyard seems to be the easiest to use especially for our sales teams. Our Customer Advocate and Implementation Teams do use CloudApp. It seems similar, but less applicable for sales. Vidyard has awesome Salesforce and HubSpot integrations!
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Wistia is in the process of making their livestreaming way better than the free alternative like YouTube and a well known competitor like gotomeeting. It's easy to add in cohosts, interact with chat members, add in polls and other features which can be a bit clunky on gotomeeting.
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Scalability
The product exhibits an exceptional degree of scalability, accommodating diverse usage scenarios across various departments within our organization. This remarkable flexibility has enabled us to harness the software's potential in ways tailored to the unique needs of each team.In particular, the impact on our communication efforts with both potential and existing customers has been truly transformative.
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We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
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Return on Investment
  • Vidyard has shown a greater number of email opens when sent to prospects.
  • I believe the ROI for Vidyard has been well received and definitely worth the $$$.
  • We have had a greater number of people attending events when invited through Vidyard. This has led to more opportunities being created.
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  • Doubled lead capture from lead magnet on website from one year to the next.
  • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
  • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
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ScreenShots

Vidyard Screenshots

Screenshot of where users can record and send sales videos from a browser, desktop, or phone to connect, convert, and close—all while remote.Screenshot of how screen recording can be used to deliver effective product demos, presentations, and proposal walkthroughs that build buyer consensus across the full sales cycle.Screenshot of some insights into viewer behavior, displayed within Vidyard's video analytics. Here, viewers can track video views, engagement, and drop-off rates to understand how an audience interacts with content and optimize video strategy for maximum impactScreenshot of how CRM integrations push video view data to lead and contact records. Viewing data can be used to surface high-intent leads, and measure videos’ impact on pipeline and revenue.Screenshot of Vidyard's customizable calls-to-action (CTAs), used to drive conversions and capture leads. Clickable buttons and forms can be added directly to videos to encourage viewers to take the next step, whether it's downloading a resource or signing up for a demo.Screenshot of some of Vidyard's integrations.

Wistia Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of