Video link sharing
Allows users to generate hyperlinks for sharing individual videos or players.
Cat avg: 9.7
Top Performing Features
Per viewer tracking
Tracks behavior of individual viewers as they engage with videos.
Cat avg: 9.1
Per video tracking
Tracks engagement trends across all viewers of a particular video.
Cat avg: 9
Video personalization
Videos can be personalized based on unique details about the viewer, such as their name, company, photo, etc.
Cat avg: 8.3
Worst Performing Features
eCommerce
The platform supports paid viewing, with a mechanism to receive payments in exchange for a media license.
Cat avg: 4.8
Integration to Salesforce.com
The video platform integrates to the user's Salesforce CRM system.
Cat avg: 3.3
Integration to Marketo
The video platform integrates with Marketo marketing automation software.
Cat avg: 4.5
Vidyard Features from Reviews
Video Marketing
Features related to using video marketing content, as well as marketing videos themselves.
6.2-6%
Lead generation
Tools such as contact forms and embedded calls to action, for converting viewers into leads.
Category average: 7.2
Video personalization
Videos can be personalized based on unique details about the viewer, such as their name, company, photo, etc.
Category average: 8.3
eCommerce
The platform supports paid viewing, with a mechanism to receive payments in exchange for a media license.
Category average: 4.8
Support for advertisements
Supports video advertising by integrating with ad servers or networks and allowing users to request ads and manage ad settings on their videos/players.
Category average: 6.1
Video SEO
Includes features to optimize video content so that it is discoverable by search engines.
Category average: 6.8
Integration to Marketing Automation
Integrates to the user's marketing automation system, so that videos can be distributed via marketing channels and/or data collected around videos can be used to feed lead scores and campaign logic within the MA system.
Category average: 6.5
Video Platform Integrations
Integrations between the enterprise video platform and other business applications.
5.2-14%
Integration to Salesforce.com
The video platform integrates to the user's Salesforce CRM system.
Category average: 3.3
Integration to Marketo
The video platform integrates with Marketo marketing automation software.
Category average: 4.5
Integration to HubSpot
The video platform integrations with HubSpot marketing automation software.
Category average: 5
Integration to Eloqua
The video platform integrates with Eloqua marketing automation software.
Category average: 3.4
Video Security
Features related to the security of an organization's content stored on an enterprise video platform.
8.4-6%
Video access controls
Admins can set permissions and restrictions to control who has access to video content, from where videos can be accessed, etc.
Category average: 8.9
User management
Recognizes different types of users, such as internal viewers (employees), external viewers (customers or prospects), administrators, content creators/editors, etc. and allows for variable access based on the type of user.
Category average: 8.3
Video link sharing
Allows users to generate hyperlinks for sharing individual videos or players.
Category average: 9.7
Internal video
Supports an internal use case, e.g. hosting and distributing videos to employees for training purposes or corporate communications.
Category average: 8.8
External video
Supports using video for external use cases, e.g. broadcasting to a general audience, customer communications, advertising to prospective customers, etc.
Category average: 8.8
Video Player
Features that support playing and watching video content that is hosted on the enterprise video platform.
6.0-22%
Player customization
The video player can be customized according to the organization's desired look & feel.
Category average: 6.7
Embedded videos
Video players can be embedded into HTML pages using embed codes.
Category average: 7.9
Video quality / Bandwidth controls
Streaming is high quality, and users can set default bandwidth for optimal viewing.
Category average: 7.7
Mobile compatibility
The video player allows viewers to watch videos from mobile devices.
Category average: 8.8
Video Analytics
Features related to collecting and analyzing data around video streaming quality, viewer behavior, etc.
8.0-3%
A/B testing
Includes tools for A/B testing different video content, player setups, personalization, lead forms, etc.
Category average: 7.9
Streaming quality reports
Quality control reports are available to monitor fluctuations in video streaming quality.
Category average: 8.7
Per viewer tracking
Tracks behavior of individual viewers as they engage with videos.
Category average: 9.1
Per video tracking
Tracks engagement trends across all viewers of a particular video.
Category average: 9
Video analytics dashboard
Includes a dashboard view of video performance metrics.
Category average: 7.4
Video Hosting, Management & Storage
Features related to hosting, managing, and storing video content.
6.2-24%
On-Demand video
The platform allows users to store and play pre-recorded videos on demand.
Category average: 8.1
Live streaming
The platform allows users to broadcast/stream live video feeds.
Category average: 8.2
Impact of streaming on network
Video streaming does not overly impact the organization's network performance (for internal use cases).
Category average: 9.4
Video upload & format support
The platform allows users to upload video files and supports a range of video formats.
Category average: 8.2
Video library / File management
Videos can be organized in a searchable repository with a sensical file structure.
Category average: 8.6
Video portal
Users can create a portal to showcase or highlight certain videos, either by selecting a specific video or videos and placing it in a marquee position or using data-based criteria like viewer ratings to determine video placement.
Category average: 7.9
Video Engagement
Features to engage viewers around video content, particularly for live streams.
6.3-5%
Video comments
Viewers can comment publicly on videos.
Category average: 7.4
Vidyard Features from the Vendor
Video Marketing
Vendor-contributedLead generation
Tools such as contact forms and embedded calls to action, for converting viewers into leads.
Video personalization
Videos can be personalized based on unique details about the viewer, such as their name, company, photo, etc.
Video SEO
Includes features to optimize video content so that it is discoverable by search engines.
Integration to Marketing Automation
Integrates to the user's marketing automation system, so that videos can be distributed via marketing channels and/or data collected around videos can be used to feed lead scores and campaign logic within the MA system.
Video Platform Integrations
Vendor-contributedIntegration to Salesforce.com
The video platform integrates to the user's Salesforce CRM system.
Integration to Marketo
The video platform integrates with Marketo marketing automation software.
Integration to HubSpot
The video platform integrations with HubSpot marketing automation software.
Video Security
Vendor-contributedVideo access controls
Admins can set permissions and restrictions to control who has access to video content, from where videos can be accessed, etc.
User management
Recognizes different types of users, such as internal viewers (employees), external viewers (customers or prospects), administrators, content creators/editors, etc. and allows for variable access based on the type of user.
SSO support
The video platform supports single sign on (SSO).
Password protection
The video platform allows certain content to be password protected.
Video link sharing
Allows users to generate hyperlinks for sharing individual videos or players.
Embed restrictions
The video platform allows users to configure player availability by domain, and restrict copying and pasting of the player to other sites.
Internal video
Supports an internal use case, e.g. hosting and distributing videos to employees for training purposes or corporate communications.
External video
Supports using video for external use cases, e.g. broadcasting to a general audience, customer communications, advertising to prospective customers, etc.
Video Player
Vendor-contributedPlayer customization
The video player can be customized according to the organization's desired look & feel.
Embedded videos
Video players can be embedded into HTML pages using embed codes.
Video quality / Bandwidth controls
Streaming is high quality, and users can set default bandwidth for optimal viewing.
Mobile compatibility
The video player allows viewers to watch videos from mobile devices.
Video Analytics
Vendor-contributedStreaming quality reports
Quality control reports are available to monitor fluctuations in video streaming quality.
Per viewer tracking
Tracks behavior of individual viewers as they engage with videos.
Per video tracking
Tracks engagement trends across all viewers of a particular video.
Video analytics dashboard
Includes a dashboard view of video performance metrics.
Video Hosting, Management & Storage
Vendor-contributedOn-Demand video
The platform allows users to store and play pre-recorded videos on demand.
Live streaming
The platform allows users to broadcast/stream live video feeds.
Video upload & format support
The platform allows users to upload video files and supports a range of video formats.
Video portal
Users can create a portal to showcase or highlight certain videos, either by selecting a specific video or videos and placing it in a marquee position or using data-based criteria like viewer ratings to determine video placement.
Video downloads
Video files can be downloaded from the platform, depending on the user's permissions.
Video editing
Users can edit videos within the platform.
High definition support
The platform supports streaming of videos in HD.
Closed captioning / Transcription
The platform supports automatic speech to text transcription, which may be used for closed captioning or for a transcript of a live event.
Video Engagement
Vendor-contributedVideo comments
Viewers can comment publicly on videos.