Vidyard vs. Vimeo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Vidyard
Score 9.6 out of 10
N/A
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
$0
per month per user
Vimeo
Score 8.7 out of 10
N/A
Vimeo is a video experience platform. They enable anyone to create high-quality video experiences to connect and bring ideas to life. They proudly serve their growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world's largest companies.
$9
per month
Pricing
VidyardVimeo
Editions & Modules
Free
$0
per month per user
Starter
$59
per month per user
Enterprise
Custom Pricing
per year
Teams
Contact Sales
per month per user
Starter
$9
per month
Standard
$25
per month
Advanced
$65
per month
Enterprise
Contact sales
Offerings
Pricing Offerings
VidyardVimeo
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
VidyardVimeo
TrustRadius Insights
VidyardVimeo
Highlights

TrustRadius
Research Team Insight
Published

Vidyard and Vimeo are both video platforms for business. Vidyard is a specialized video marketing platform built to deliver video marketing campaigns while Vimeo is a video platform built to host high-quality videos for marketing or internal training purposes. While the tools have slightly different purposes, they are both used by many businesses for video hosting. Both Vimeo and Vidyard are used by businesses of all sizes, and both are slightly more popular with mid-sized businesses.

Features

Both Vimeo and Vidyard offer video hosting and analytics features, but since they are were designed with slightly different purposes in mind they each have several features that set them apart.

Vidyard includes marketing tools to help businesses create and schedule video marketing campaigns. Using Vidyard, marketing teams can create branded videos and embed them in emails or websites so users can view them without clicking a link or downloading a file. Additionally, Vidyard provides analytics tools that track user behavior so marketing teams know who to follow up with. Vidyard also has integrations with email applications and provides a Google Chrome extension for creating marketing videos on the fly.

Vimeo provides a large amount of storage with each of their plans, allowing users to host many videos at once, though there is a weekly limit on uploads. Vimeo also includes in-video CTAs, custom branded video players, and playlists businesses can use to group related video content. Vimeo also has integrations with popular marketing software at most price points.

Limitations

Though both Vimeo and Vidyard have robust features for hosting videos, they also have some limitations that are important to consider.

Vimeo has some analytics features, but doesn’t have the detailed user tracking or campaign analytics features that Vidyard offers. Additionally, Vimeo has limits on the amount of data that can be uploaded per week, so businesses that generate a lot of content may be limited. Vimeo also has limited native integrations, though it does offer some through Zapier.

Vidyard has limitations on the amount of videos that can be embedded at most price points. For businesses that want to keep old videos active while producing new ones, Vimeo may be a more affordable option with it’s less limited storage. Additionally, Vidyard’s video player isn’t as highly customizable as Vimeo’s, so businesses with complex branding needs may consider other options.

Pricing

Both Vimeo and Vidyard include a free version, but they have limitations that make them limited for businesses. Vimeo’s free accounts can’t be used commercially, and Vidyard only allows for 5 hosted videos at a time for free users. These free versions can still be useful for trialing the programs you are considering before buying.

Vimeo offers three tiers of pricing. Vimeo Pro costs $20.00 per month and provides access to 20GB of video upload per week and three users. The next tier, Vimeo Business costs $50.00 per month and provides integrations, ten users, and unlimited weekly uploads up to a total storage of 5TB. Lastly, Vimeo Premium costs $75.00 per month and includes unlimited live streaming and 7TB of total video storage.

Vidyard’s Pro package costs $15.00 per month and includes unlimited video uploads, though only 20 can be embedded at once. The Starter package costs $150.00 per month and includes video analytics, social media syncing, and a more customizable video player. The Plus package costs $850.00 per month and includes A/B testing for thumbnails, SEO features, and advanced analytics. Vidyard also offers custom pricing for enterprises that have unique needs not included in the other packages.

Features
VidyardVimeo
Video Marketing
Comparison of Video Marketing features of Product A and Product B
Vidyard
6.1
Ratings
21% below category average
Vimeo
5.2
Ratings
36% below category average
Lead generation7.90 Ratings6.00 Ratings
Video personalization9.10 Ratings6.60 Ratings
eCommerce2.80 Ratings3.00 Ratings
Support for advertisements5.50 Ratings2.90 Ratings
Video SEO6.30 Ratings6.00 Ratings
Integration to Marketing Automation5.40 Ratings7.00 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Product A and Product B
Vidyard
5.1
Ratings
19% below category average
Vimeo
2.8
Ratings
75% below category average
Integration to Salesforce.com2.90 Ratings1.00 Ratings
Integration to Marketo5.00 Ratings1.00 Ratings
Integration to HubSpot5.20 Ratings1.00 Ratings
Integration to Eloqua7.30 Ratings1.00 Ratings
Integration to LMS00 Ratings10.00 Ratings
Video Security
Comparison of Video Security features of Product A and Product B
Vidyard
8.3
Ratings
7% below category average
Vimeo
9.7
Ratings
9% above category average
Video access controls8.50 Ratings9.50 Ratings
User management6.20 Ratings10.00 Ratings
Video link sharing10.00 Ratings10.00 Ratings
Internal video8.50 Ratings9.50 Ratings
External video8.50 Ratings9.50 Ratings
Video Player
Comparison of Video Player features of Product A and Product B
Vidyard
6.0
Ratings
34% below category average
Vimeo
8.8
Ratings
4% above category average
Player customization5.50 Ratings6.60 Ratings
Embedded videos5.70 Ratings9.00 Ratings
Video quality / Bandwidth controls4.90 Ratings9.50 Ratings
Mobile compatibility7.70 Ratings10.00 Ratings
Video Analytics
Comparison of Video Analytics features of Product A and Product B
Vidyard
8.0
Ratings
2% above category average
Vimeo
9.0
Ratings
14% above category average
A/B testing6.30 Ratings7.90 Ratings
Streaming quality reports9.00 Ratings9.00 Ratings
Per viewer tracking9.20 Ratings9.50 Ratings
Per video tracking9.20 Ratings9.50 Ratings
Video analytics dashboard6.20 Ratings9.00 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Product A and Product B
Vidyard
6.1
Ratings
35% below category average
Vimeo
9.5
Ratings
9% above category average
On-Demand video6.10 Ratings10.00 Ratings
Live streaming5.40 Ratings10.00 Ratings
Impact of streaming on network7.30 Ratings10.00 Ratings
Video upload & format support6.20 Ratings9.50 Ratings
Video library / File management5.60 Ratings8.40 Ratings
Video portal6.20 Ratings9.00 Ratings
Video Engagement
Comparison of Video Engagement features of Product A and Product B
Vidyard
6.1
Ratings
26% below category average
Vimeo
4.9
Ratings
47% below category average
Video comments6.10 Ratings6.80 Ratings
Audience polling00 Ratings1.10 Ratings
Audience Q&A / Live chat00 Ratings6.80 Ratings
Best Alternatives
VidyardVimeo
Small Businesses
Wistia
Wistia
Score 9.8 out of 10
Wistia
Wistia
Score 9.8 out of 10
Medium-sized Companies
Flipgrid
Flipgrid
Score 1.0 out of 10
Flipgrid
Flipgrid
Score 1.0 out of 10
Enterprises
Panopto
Panopto
Score 8.0 out of 10
Panopto
Panopto
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
VidyardVimeo
Likelihood to Recommend
9.5
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
8.9
(0 ratings)
9.0
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
10.0
(0 ratings)
-
(0 ratings)
Support Rating
7.0
(0 ratings)
5.6
(0 ratings)
Online Training
10.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Configurability
7.0
(0 ratings)
-
(0 ratings)
Ease of integration
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
10.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
VidyardVimeo
Likelihood to Recommend
In my industry, there really isn't a time that I feel would be inappropriate to use the tool. I feel it's most useful to an audience that you haven't connected with yet, however. I think your content is what can get you into trouble. A friend of mine was blocked from a decent amount of prospects after sending a video promoting a happy hour.
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If you're a small company with one or two employees, I'm sure that Vimeo is great. When it comes to larger organizations and teams, they clearly are treating such customers stepmotherly. You need a basic account in order to be an admin on a Pro-plan team, but you only get basic support (3 days wait). The teams function is riddled with bugs and affects the whole experience. In this case, I would not recommend Vimeo at all.
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Pros
  • The UI is really easy to use, especially for new users looking to get up to speed fast
  • On the paid version, I really like being able to download the videos
  • For onboarding new people and explaining processes, I like the playlist feature
  • For sensitive data, I like being able to password our videos
  • I like being able to brand our video player page
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  • Image and Branding - Vimeo has always had an edge on design and branding versus its competitors like YouTube. Using Vimeo as a content delivery platform gives the appearance of being luxurious and having a high-end product.
  • Video Configuration - I've used YouTube through multiple iterations of their video management and configuration options, and Vimeo has continued to beat it hands down, both in ease of use and robustness. I can easily organize my Vimeo videos into tags and playlists while I still struggle with YouTube, where it is quite laborious.
  • User Interaction - Vimeo allows you to capture user email addresses for email lists with ease, something its competitors have not figured out yet. You can easily split your video into chapters and hyperlink from within the video to other areas, features which competitors like YouTube have in some form but not nearly as easy to use or well-implemented as Vimeo.
  • Video Analytics - Vimeo has a full-featured analytics suite that helps content creators understand user interaction and engagement with their videos.
  • Versioning and Collaboration - Vimeo has workflows for video history and for collaboration where you can have a content creator upload a video which enters a pipeline for an editor to approve. I have not used these workflows, but it's pretty cool that they have implemented features like this.
  • Custom Micro-Sites - I have only ever embedded Vimeo videos in websites that I've created, or sent them as links to clients, but I have seen well-designed micro-sites for content creators built using Vimeo. Overall, Vimeo does design and branding very well. Their micro-sites look much better, visually speaking, than competitors like YouTube whose equivalent feature, the YouTube Channel, just seems dry in comparison.
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Cons
  • It would be great if there could be a manager view so we don't have to give them admin privileges to see their team's vidyard videos.
  • It would be great to be able to see who viewed the video if multiple people are on the email.
  • It would be great if we could make the videos dynamic so that it would insert a person's first name or SL booking based off dynamic fields in SL.
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  • The Vimeo videos do not appear on search engine results, it would be better if search engines can find them.
  • The search option can be made better. Looking up for old videos are a hassle sometimes.
  • Can have CC autogeneration option, it would be better.
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Likelihood to Renew
It has been an integral part of both our employees and customers experience. I would highly recommend VidYard to anyone looking for new ways to make their support interactions more personable and efficient. Not only that, but is a huge value add for existing customers of the HubSpot product as well.
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I usually extract the links of all lectures from the embed code, but now Vimeo is not allowing that feature. Instead, I have to copy the whole embed code and then extract the URL from the embed code separately. This process has become cumbersome and a bit of hassle since I don't need the whole embed code.
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Usability
Vidyard does what it is supposed to do, but it takes regular use and adoption to really get any benefit. It is much more beneficial as a 1:1 personal sales video tool than in mass marketing email blast campaigns. The analytics are insightful and the tool has some cool ways to make videos more interactive and branded.
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The design is clean and intuitive for the most part, which allows for ease of use by both novice and experience users. We are grateful for the ways that the front-end video player is easy to navigate and intuitive to use, and the backend is generally designed the same way. Tools and options are where you expect to find them, and it was easy to navigate the storage on the backend through folders and content filters
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Reliability and Availability
Absolutely, the unpredictable nature of technology always keeps us on our toes. However, I'm pleased to share that my experience with Vidyard has been remarkably consistent and reassuring. To date, I haven't encountered any instances of service outages. This unparalleled reliability and dependability have instilled a high level of confidence in the platform, making it a stalwart companion in our digital endeavors. While the tech landscape can be uncertain, Vidyard's track record of steadfast performance has truly set it apart.
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I use Vimeo all the time, and never had any issues with the system.
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Performance
It performs very well. I have never had any bugs while recording, and none of the videos have been impaired or corrupted. I don't believe it integrates with any other software but you could contact the company to learn more. I am not sure if it is only available on Chrome.
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Vimeo does well in performance with systems with ease. I have not encountered any issues with loading pages or slowing down in other software or systems.
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Support Rating
Customer support at Vidyard has always been good. When I first looked into the product, the salesperson took a consultative approach that allowed me to see how Vidyard would benefit our specific use case. Since coming on board, the customer service team has been quick to respond if I have any questions.
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Terrible support. When I subscribed to Premium we were guaranteed support. However, after the first e-mail I received from them, I never heard from them again. I sent several emails over the course of a couple of weeks acknowledging that due to covid, I did not expect a miracle overnight and that I was keen to work on the issue with them. I have not heard from customer service at all. This is very disappointing. We lost customers due to the poor quality of the livestreams and were left to sort the issue out without their help.
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In-Person Training
The training experience proved to be tremendously valuable. Our dedicated representative exhibited an exceptional level of helpfulness and patience as she skillfully addressed all of our inquiries. Notably, she went beyond merely answering questions, providing us with a wealth of resources and sharing best practices that are pivotal for our success in utilizing the software.Her guidance transcended the boundaries of a conventional training session, empowering us with insights that extend far beyond the immediate
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No answers on this topic
Online Training
The online training experience proved to be incredibly valuable. Our dedicated representative demonstrated exceptional patience and unwavering support in addressing our queries and requests, which greatly contributed to our learning process. Their guidance was pivotal in helping us navigate the intricacies of the training, ensuring that we absorbed the material effectively.
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No answers on this topic
Implementation Rating
It's pretty straightforward. The bulk of the work goes on outside of Vidyard - it's the time required to add different videos to your website - that was probably the only difficult part and had nothing to do with Vidyard.
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Vimeo does provide the legwork of content curation and management of sources. The quality of content is not bad from a viewer's point of view. I think the analytics could use a little bit of improvement, only because my department has a lot of users.
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Alternatives Considered
Vidyard seems to be the easiest to use especially for our sales teams. Our Customer Advocate and Implementation Teams do use CloudApp. It seems similar, but less applicable for sales. Vidyard has awesome Salesforce and HubSpot integrations!
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Vimeo is more reasonably priced and a little more user-friendly. Plus, I like the look of it and that I can use it at a price that doesn't break the bank for a small business like mine. It seems to have more features than these other platforms, so you don't have to have so many different platforms just for your video needs.
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Scalability
The product exhibits an exceptional degree of scalability, accommodating diverse usage scenarios across various departments within our organization. This remarkable flexibility has enabled us to harness the software's potential in ways tailored to the unique needs of each team.In particular, the impact on our communication efforts with both potential and existing customers has been truly transformative.
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Vimeo does well with integrating videos in the Absorb LMS that I currently manage.
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Return on Investment
  • Vidyard has shown a greater number of email opens when sent to prospects.
  • I believe the ROI for Vidyard has been well received and definitely worth the $$$.
  • We have had a greater number of people attending events when invited through Vidyard. This has led to more opportunities being created.
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  • General membership engagement has increased significantly. We are accustomed to 20-35% of users viewing content and that has increased to about 40-60% within the past 5 months.
  • We have found that linking a Vimeo video where the video can be viewed in-app or on the website is when we see most views, rather than redirecting users to the Vimeo account.
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ScreenShots

Vidyard Screenshots

Screenshot of where users can record and send sales videos from a browser, desktop, or phone to connect, convert, and close—all while remote.Screenshot of how screen recording can be used to deliver effective product demos, presentations, and proposal walkthroughs that build buyer consensus across the full sales cycle.Screenshot of some insights into viewer behavior, displayed within Vidyard's video analytics. Here, viewers can track video views, engagement, and drop-off rates to understand how an audience interacts with content and optimize video strategy for maximum impactScreenshot of how CRM integrations push video view data to lead and contact records. Viewing data can be used to surface high-intent leads, and measure videos’ impact on pipeline and revenue.Screenshot of Vidyard's customizable calls-to-action (CTAs), used to drive conversions and capture leads. Clickable buttons and forms can be added directly to videos to encourage viewers to take the next step, whether it's downloading a resource or signing up for a demo.Screenshot of some of Vidyard's integrations.