Cognism Reviews & Insights

Score8.1 out of 10

28 Reviews and Ratings

Community insights

TrustRadius Insights for Cognism are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Time-saving solution for lead generation: Users have found Cognism to be a valuable time-saving tool for lead generation. Several reviewers mentioned that they appreciate the platform's ability to easily search and filter targeted personas, allowing them to create highly specific and effective marketing campaigns.

Highly regarded data quality: The information provided by Cognism is consistently praised for its reliability and accuracy. Many users have mentioned that they find the platform's data quality to be of high standard, which helps them make informed decisions in their lead generation efforts.

Seamless integration with CRM systems: The integration between Cognism and CRM systems has been highlighted as a key aspect that users appreciate. They find it extremely easy to use the tool thanks to this integration, as it streamlines their workflow and allows for a seamless transfer of leads from platforms like LinkedIn directly into their CRM or the Cognism Portal.

Reviews

2 Reviews

Our main data-enrichment tool

Rating: 9 out of 10

Incentivized

December 28, 2022

Use Cases and Deployment Scope

Our sales development team needs a strong data enrichment tool. Thus, we use Cognism to look for phone numbers and emails of our prospective customers. We also get insights on who amongst our prospects are in DNC and whether the phone number is direct, mobile, or HQ. Also love that I could easily import them into SFDC.

Pros

They give us a headsup if the phone number is direct, mobile, or HQ
They advise us if the email is verified - that reduces our bounce rate.
They also advise us if our prospect's number is in the DNC list

Cons

Data are not 100% accurate, which is normal for every data enrichment tool. But at least we could flag it to them so they could improve it.
Sometimes, I'm having problems exporting info into SFDC.
Wish I could also export the contacts directly to Outreach.

Likelihood to Recommend

In terms of giving "upfront" info about the data, Cognism is well suited. I've used Lusha and LeadIQ in the past, and they don't give insights on DNC as Cognism does. They also don't give a headsup on whether the phone number is direct, mobile, or office and the only way to find that out is through calling those phone numbers directly.

Jessylyn Jonsay

SDR in Sales at Stream (51-200 employees)

Vetted Review

Key part of my sales workflow

Rating: 8 out of 10

Incentivized

December 20, 2022

Use Cases and Deployment Scope

We use it to source up to date contact info into our CRM that we can transfer into cadencing software.

Pros

Adding new contacts at scale from LinkedIn Sales Navigator
Updating contact info of existing contacts in CRM

Cons

Pulling the actual most recent title and company into the sidebar view - It's often not the most recent job experience for the contact
Phone numbers are often office numbers we can't really use

Likelihood to Recommend

For updating contacts in your territory and outreaching

Summer Fields Hayda

Senior Account Executive in Sales at Movable Ink (501-1000 employees)

Vetted Review

1 year of experience

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