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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.3 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    Lusha

    Score8.1 out of 10
    N/ALusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.

    $0

    (for 50 emails and 5 phones for 1 user)

    Pricing
    CognismLusha
    Editions & Modules
    No answers on this topic
    Free
    $0
    50 emails and 5 phones for 1 user
    Pro
    $49
    per month per user
    Premium
    $79
    per month per user
    Scale
    Custom Pricing
    Offerings
    Pricing Offerings
    CognismLusha
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—25% discount for annual pricing.
    More Pricing Information
    Community Pulse
    CognismLusha
    Considered Both Products
    Cognism
    Chose Cognism
    Data quality for phone numbers in APAC
    Incentivized
    Lusha
    Chose Lusha
    Lusha it is very similar product in terms of provides mainly correct data in terms of phone numbers being mobiles of directors and co founders as well as email address to contact. Cognism does the exact same as a product, with Lusha giving more accurate sometimes over Cognism …
    Incentivized
    Chose Lusha
    get better data than Cognism from what i found and slightl more accurate data and easier to use platform
    Incentivized
    Chose Lusha
    Lusha is a lot quicker and more accurate than Cognism is when returning results regarding prospects and targets. It also costs significantly less than Cognism. Cognism does, however, integrate with HubSpot which makes it easier during prospecting sessions to get information …
    Incentivized
    Chose Lusha
    We use ZoomInfo for NA contacts but we found they weren't great for EMEA. Cognism seemed like an OK solution but Lusha looked to provide higher quality contact info.
    Incentivized
    Chose Lusha
    We do not appreciate the renewal process with Cognism as it felt disingenuous.
    Incentivized
    Chose Lusha
    Lusha is better priced and has almost all needed functionalities required for our SDR team
    Incentivized
    Chose Lusha
    After trying many options Lusha seems the most accurate and cheapest option on the market.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    94%
    Would buy again
    87 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    79 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    87 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    No answers on this topic
    98%
    Implementation went as expected
    78 Answers
    Features
    CognismLusha
    Prospecting
    Comparison of Prospecting features of Cognism and Lusha
    Feature
    Cognism
    -
    Ratings
    Lusha
    8.8
    90 Ratings
    13% above category average
    Advanced search00 Ratings8.611 Ratings
    Identification of new leads00 Ratings8.788 Ratings
    List quality00 Ratings9.213 Ratings
    List upload/download00 Ratings8.484 Ratings
    Ideal customer targeting00 Ratings9.012 Ratings
    Load time/data access00 Ratings9.24 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and Lusha
    Feature
    Cognism
    -
    Ratings
    Lusha
    8.1
    101 Ratings
    4% above category average
    Contact information00 Ratings8.2101 Ratings
    Company information00 Ratings8.496 Ratings
    Industry information00 Ratings7.793 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and Lusha
    Feature
    Cognism
    -
    Ratings
    Lusha
    8.3
    93 Ratings
    11% above category average
    Lead qualification process00 Ratings8.079 Ratings
    Smart lists and recommendations00 Ratings8.410 Ratings
    Salesforce integration00 Ratings9.331 Ratings
    Company/business profiles00 Ratings8.381 Ratings
    Alerts and reminders00 Ratings7.928 Ratings
    Data hygiene00 Ratings9.014 Ratings
    Automatic data refresh00 Ratings7.882 Ratings
    Tags00 Ratings8.02 Ratings
    Filters and segmentation00 Ratings8.219 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and Lusha
    Feature
    Cognism
    -
    Ratings
    Lusha
    7.9
    7 Ratings
    6% above category average
    Sales email templates00 Ratings8.06 Ratings
    Append emails to records00 Ratings7.82 Ratings
    Best Alternatives
    CognismLusha
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    UpLead
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismLusha
    Likelihood to Recommend
    8.5
    (2 ratings)
    8.8
    (101 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (5 ratings)
    Usability
    -
    (0 ratings)
    8.2
    (4 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.9
    (83 ratings)
    Configurability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    CognismLusha
    Likelihood to Recommend
    Cognism
    In terms of giving "upfront" info about the data, Cognism is well suited. I've used Lusha and LeadIQ in the past, and they don't give insights on DNC as Cognism does. They also don't give a headsup on whether the phone number is direct, mobile, or office and the only way to find that out is through calling those phone numbers directly.
    Incentivized
    Read full review
    Lusha
    I leverage Lusha daily to powerfully qualify and enrich my leads in multiple ways: from supercharging data extracted from CSV files to seamlessly populating phone numbers and email addresses directly from LinkedIn.However, the HubSpot CRM integration truly needs simplification. While I frequently use the standard sequences, I strongly believe they could be dramatically improved by combining email, InMail, and even audio messages. And finally, the conversations module, currently in beta, shows immense promise!
    Incentivized
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    Lusha
    • Identify prospect from Linkedin/Sales Navigator pages
    • Show email ID and phone numbers of the prospect
    • Reflect the correct/complete name of the prospect
    • Suggest contacts from similar profiles
    • Copy/edit option available for better user friendliness
    • It shows relevant information of the prospect's company as well
    Incentivized
    Read full review
    Cons
    Cognism
    • Data are not 100% accurate, which is normal for every data enrichment tool. But at least we could flag it to them so they could improve it.
    • Sometimes, I'm having problems exporting info into SFDC.
    • Wish I could also export the contacts directly to Outreach.
    Incentivized
    Read full review
    Lusha
    • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
    • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
    • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
    Incentivized
    Read full review
    Likelihood to Renew
    Cognism
    No answers on this topic
    Lusha
    It suits our requirements perfectly and fits well within our budget
    Incentivized
    Read full review
    Usability
    Cognism
    No answers on this topic
    Lusha
    Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
    Incentivized
    Read full review
    Support Rating
    Cognism
    No answers on this topic
    Lusha
    Shani Segev is a rockstar. She has always been there to help us overcome any challenges we encounter while using Lusha.
    Incentivized
    Read full review
    In-Person Training
    Cognism
    No answers on this topic
    Lusha
    Issues solving
    Incentivized
    Read full review
    Online Training
    Cognism
    No answers on this topic
    Lusha
    Fast responding
    Incentivized
    Read full review
    Implementation Rating
    Cognism
    No answers on this topic
    Lusha
    It is actually pretty easy. If you already worked with Google Chrome's extensions, you're not going to have any problem. It's actually plug & play – you just need to setup your account, install the extension and start prospecting. Lusha gives you an assistant on the browser that easily allows you to crawl information of any LinkedIn profile you're visiting.
    Incentivized
    Read full review
    Alternatives Considered
    Cognism
    Data quality for phone numbers in APAC
    Incentivized
    Read full review
    Lusha
    Lusha is cheaper compared to other competitors, and zoom is much more accurate, but Lusha is cheaper. We use Lusha to find consultants to fill our job roles, and our team finds this tool to be very helpful in reaching out to passive consultants. We have closed some positions using Lusha. We have a team of 200+ recruiters, and we are currently using 6 logins for our head hunters, and they are all happy using Lusha account.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • We were able to reach prospective customers through phone or email
    • We save time not dialing office numbers, because Cognism gives us a heads up on that
    • We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC
    Incentivized
    Read full review
    Lusha
    • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
    • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
    Incentivized
    Read full review
    ScreenShots

    Lusha Screenshots

    Screenshot of Discover leads with AlScreenshot of Never-ending pipelineScreenshot of Timely alerts for sales opportunities