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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.3 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    ZoomInfo Sales

    Score7.9 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
    Pricing
    CognismZoomInfo Sales
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CognismZoomInfo Sales
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CognismZoomInfo Sales
    Considered Both Products
    Cognism
    No answer on this topic
    ZoomInfo
    Chose ZoomInfo Sales
    In terms of data accuracy for emails, volume of data for US Market, no. of technology stack, accuracy of scoops data - ZoomInfo Sales ranks higher compared to Lusha and Apollo.io. In terms of data accuracy for persona mobile number, Cognism fares better compared to ZoomInfo …
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo SalesOS has a lot more features than Cognism. The US data may be better for US in ZoomInfo SalesOS; but it's hard to say as we use ZoomInfo SalesOS for our AMER based users and Cognism for EMEIA
    Incentivized
    Chose ZoomInfo Sales
    Well, only seriously considered Cognism. It was a close evaluation, and price played a role, but more than anything was the Intent data. The website functionality was also a big plus for us, but the data quality in the US was comparable. International data was not superior to Co…
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo SalesOS is far superior in the accuracy of data than Cognism, SalesIntel, Seamless.ai, and UpLead. Based on PRO's needs, these competitors don't even come close to the level of quality provided by ZoomInfo SalesOS. Lusha, which has expanded its service past just "Lusha …
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo Sales has more data, which in the long run is better. Other competitors rely heavily on LinkedIn but there are a lot of people whom don't use LinkedIn or they simply don't have a LinkedIn account. Making ZoomInfo Sales better in comparison as you may find people that …
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo stacks up against D&B Hoovers because it is easier to use. The filtering is also better in ZoomInfo and the most important thing which our team appreciates is that the quality of leads being generated here in ZoomInfo is superb and of great quality. It gives us mostly …
    Incentivized
    Chose ZoomInfo Sales
    ZoomInfo provided better overall contact information, but just as important, the product is the most comprehensive of all those reviewed. This means that the team not only has better data, but more data, making it extremely efficient for personalizing outreach efforts. We …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    286 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    208 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    298 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    92%
    Lived up to sales and marketing promises
    190 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    187 Answers
    Features
    CognismZoomInfo Sales
    Prospecting
    Comparison of Prospecting features of Cognism and ZoomInfo Sales
    Feature
    Cognism
    -
    Ratings
    ZoomInfo Sales
    7.5
    680 Ratings
    3% below category average
    Advanced search00 Ratings8.3673 Ratings
    Identification of new leads00 Ratings7.4635 Ratings
    List quality00 Ratings6.6661 Ratings
    List upload/download00 Ratings7.5624 Ratings
    Ideal customer targeting00 Ratings7.4628 Ratings
    Load time/data access00 Ratings8.1650 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and ZoomInfo Sales
    Feature
    Cognism
    -
    Ratings
    ZoomInfo Sales
    7.4
    674 Ratings
    5% below category average
    Contact information00 Ratings7.2673 Ratings
    Company information00 Ratings8.4669 Ratings
    Industry information00 Ratings6.7644 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and ZoomInfo Sales
    Feature
    Cognism
    -
    Ratings
    ZoomInfo Sales
    7.4
    659 Ratings
    0% below category average
    Lead qualification process00 Ratings8.052 Ratings
    Smart lists and recommendations00 Ratings7.452 Ratings
    Salesforce integration00 Ratings8.4454 Ratings
    Company/business profiles00 Ratings7.3625 Ratings
    Alerts and reminders00 Ratings7.0426 Ratings
    Data hygiene00 Ratings6.3596 Ratings
    Automatic data refresh00 Ratings6.4515 Ratings
    Tags00 Ratings8.1451 Ratings
    Filters and segmentation00 Ratings8.1605 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and ZoomInfo Sales
    Feature
    Cognism
    -
    Ratings
    ZoomInfo Sales
    6.3
    224 Ratings
    17% below category average
    Sales email templates00 Ratings6.7221 Ratings
    Append emails to records00 Ratings5.925 Ratings
    Best Alternatives
    CognismZoomInfo Sales
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    UpLead
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismZoomInfo Sales
    Likelihood to Recommend
    8.5
    (2 ratings)
    7.9
    (701 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.9
    (17 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (18 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.8
    (55 ratings)
    User Testimonials
    CognismZoomInfo Sales
    Likelihood to Recommend
    Cognism
    In terms of giving "upfront" info about the data, Cognism is well suited. I've used Lusha and LeadIQ in the past, and they don't give insights on DNC as Cognism does. They also don't give a headsup on whether the phone number is direct, mobile, or office and the only way to find that out is through calling those phone numbers directly.
    Incentivized
    Read full review
    ZoomInfo
    I have found it to work best combined with LinkedIn Sales Nav. I use the filters on the sales navigation search to find people I wish to target, then use the sidebar to export individuals with the correct information into our CRM quickly. That is my bread-and-butter play as a BDR; I'm in there every day. It is also helpful to quickly check a company's revenue and employee count.
    Incentivized
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
    • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
    • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
    • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
    Incentivized
    Read full review
    Cons
    Cognism
    • Data are not 100% accurate, which is normal for every data enrichment tool. But at least we could flag it to them so they could improve it.
    • Sometimes, I'm having problems exporting info into SFDC.
    • Wish I could also export the contacts directly to Outreach.
    Incentivized
    Read full review
    ZoomInfo
    • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
    • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
    Incentivized
    Read full review
    Likelihood to Renew
    Cognism
    No answers on this topic
    ZoomInfo
    I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
    Incentivized
    Read full review
    Usability
    Cognism
    No answers on this topic
    ZoomInfo
    Overall super simple to use. You do not need any training to use it, just a couple of minutes as it is very intuitive. I love using it because it has everything in one place except cadence. The filters on accounts and prospects is very easy to use as well.
    Incentivized
    Read full review
    Support Rating
    Cognism
    No answers on this topic
    ZoomInfo
    I would give it a higher rating but they keep changing our account managers.
    Read full review
    Implementation Rating
    Cognism
    No answers on this topic
    ZoomInfo
    There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
    Incentivized
    Read full review
    Alternatives Considered
    Cognism
    Data quality for phone numbers in APAC
    Incentivized
    Read full review
    ZoomInfo
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • We were able to reach prospective customers through phone or email
    • We save time not dialing office numbers, because Cognism gives us a heads up on that
    • We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
    • TAM (total addressable market) data accuracy is significant.
    • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
    Incentivized
    Read full review
    ScreenShots