Salesforce Marketing Cloud

Score8.1 out of 10

1,398 Reviews and Ratings

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

Categories & Use Cases

Media

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.

Screenshot of Pardot Email Analytics - The reach and impact of email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.

Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.

Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.

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Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.

Integration with Microsoft Dynamics CRM
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 7.6
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.5
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 7.8

Event/webinar marketing
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Category average: 8.1
API
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Category average: 8.1
Third-party software integrations
Integration functionality with third-party or in-house systems.
Category average: 7.9

Most Frequent Users

Top 3 industries using Salesforce Marketing Cloud.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

17.4%

3,280 installations of 18,860

#2 most frequent

Finance and Insurance

10.4%

1,956 installations of 18,860

#3 most frequent

Information

9.3%

1,756 installations of 18,860

Nalini Krishnan

Head competency in Information Technology at TCS (10,001+ employees)

Use Cases and Deployment Scope

For campaigns, Leads, GTM, and ofcourse for the end to end sales a service user journey as well. Lot of data insights on customer context etc.

Pros

Campauhns
Emsils
Upselling products

Cons

More out of the box features

Return on Investment

High lead engagement

Verified User

Director in Marketing (501-1000 employees)

Use Cases and Deployment Scope

Lead qualification
lead nurturing
lead scoring
lead generation
lead capture
data management

Pros

Lead scoring
Tracking
Lead capture

Cons

Being able to view prospects engagement activity in Salesforce
Email verification
Phone verification

Return on Investment

Alternatives Considered

Optimizely Personalization and HubSpot Marketing Hub

Other Software Used

6sense, LeanData, ZoomInfo Sales

Verified User

Professional in Information Technology (10,001+ employees)

Use Cases and Deployment Scope

Salesforce Marketing Cloud is used primarily for outbound communication. It helps with large volumes of messages to be sent to consumers.

Pros

Send emails
Journey creation

Cons

At times it can be challenging to deliver large volumes of files

Return on Investment

Deliver large volumes of messages

Alternatives Considered

Adobe Journey Optimizer

Other Software Used

MuleSoft Anypoint Platform

Verified User

Employee in Marketing (1001-5000 employees)

Use Cases and Deployment Scope

We use it for lead routing, and then the management of those leads to drive sales in the other platforms. We have set up some campaigns to be able to tie this together with a mix of digital campaigns and in-person ones like events so that we can track the ROI on the activity.

Pros

Data management and structure.
Reporting of data logged.
Automations of reports.

Cons

Customisation without the need for admins.
Clean up of the filtering process in reports.
Make automations easier to manage.

Return on Investment

It has helped highlight what doesn't work; we have long-term campaigns, so it's hard to track otherwise.
We have been able to see spend vs ROI at a glance, its just takes some setup.
Its made it easier to direct people to one location for data and not multiple.

Alternatives Considered

HubSpot Marketing Hub

Other Software Used

HubSpot Marketing Hub, Airtable, Microsoft SharePoint

Alfiya Mukadam View profile

Software Engineer in Information Technology at Builder.ai (1001-5000 employees)

Use Cases and Deployment Scope

At Builder.ai, we provision a platform where customers come in and design an app on their own using our AI bot Natasha or by customising a set of features available throughout the platform. Salesforce Marketing Cloud is helpful in visualisation of customer journey across the platform. If they do not purchase, midway. We can track the data they provide and then contact them via email, calls. Provisioning of some offers through emails is also done through Salesforce Marketing Cloud

Pros

Customer journey mapping
Customised emails
Templates tailored to customer and organisation requirements
data visualisation
Reporting
Statistical analysis

Cons

The UI can be made more modular
Costing of the paid features can be reduced
Performance of the platform during peak hours can be improved

Return on Investment

Improved sales
Customer engagement has increased
Market growth
More detail oriented customer centric decision making
High returns on investment

Alternatives Considered

Zoho Analytics and Xero

Other Software Used

PTC Creo, ThingWorx, B2B Meetings

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Categories & Use Cases

Media