Zoho Campaigns

Score8.4 out of 10

157 Reviews and Ratings

What is Zoho Campaigns?

Zoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.

Categories & Use Cases

Media

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Screenshot of Template editor

Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.7
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.3

Link Tracking
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
Category average: 8.6
Inbox Display
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
Category average: 8.3
URL Validation
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
Category average: 8.6

#1 most frequent

Professional, Scientific, and Technical Services

22.0%

437 installations of 1,990

#2 most frequent

Information

8.4%

168 installations of 1,990

#3 most frequent

Manufacturing

8.1%

162 installations of 1,990

Alexis Correa View profile

Dueño principal in Customer Service at MiNuevoSitio.com (1-10 employees employees)

Pros

Elegant easy to customize predesigned templates
Performance reports
Campaigns through social networks
Automation options for new subscribers

Cons

Definitely they should improve the editor more.
There are others newsletter softwares that have more complete and easier to use functions.
The buttons to share must be better, more updated and easier to place.
If possible, guarantee inbox

Return on Investment

It has helped us introduce new services that have been successful for new and existing customers
Many customers want to use our services when they receive our emails.

Alternatives Considered

MailChimp

Other Software Used

Filmora, Twitter Ads, Adobe Acrobat DC

Swadesh Padhi View profile

Marketing Ambassador in Marketing at ForestNation (1-10 employees employees)

Use Cases and Deployment Scope

We use Zoho Campaigns to send your email newsletters and campaigns, and also our automated nurturing emails to our users and leads. Earlier we were using Mautic and ActiveCampaign for this purpose, both had problems. For Mautic, we had to lots of development and we were unable to send emails to all our contacts using ActiveCampaign as it got very costly. So Zoho Campaigns is easy to work with and also is cost effective.

Pros

Sending email newsletters and campaigns to our users and contacts
Sending automated emails triggered by user action or contact activity
Syncing with the Zoho CRM

Cons

Automation builder is a bit difficult to work with - not easy to build the workflow with the drag and drop features
Needs to have a plain text email that is left aligned like we normally send an email, we had to add code manually to do this
The footer customization is not flexible, would love to have full control on it

Return on Investment

We reduced costs
We were able to communicate with more contacts

Alternatives Considered

ActiveCampaign

Other Software Used

Zoho CRM

Jose Maldonado

Digital Marketing Manager in Marketing at Luminova Pharma Group (501-1000 employees employees)

Use Cases and Deployment Scope

As a pharmaceutical group, we are constantly looking different ways in which we can connect with doctors, health centers, pharmacy clerks, and others. We communicate about events, conferences, new medical products releases, etc.

Pros

E-mail marketing
E-mail marketing analytics
Audience management

Cons

Automation
Api connections
Spam management

Return on Investment

Best events participation
Increased % engagement with stakeholders

Alternatives Considered

Zoho CRM

Alyssa Storm View profile

Senior Designer in Marketing at Evolve Healthcare Marketing (11-50 employees employees)

Pros

Email marketing
List management
Reporting

Cons

Email builder could be more robust
Subscription form setup is a bit complicated
UI is a bit dated

Return on Investment

Ability to send emails to huge lists without fear of being blocked by the platform
Advanced reporting gives much deeper insight into leads than other platforms
Very cheap if you’re already using Zoho One

Alternatives Considered

SharpSpring, HubSpot Marketing Hub, Mailchimp and Constant Contact

Joseph Daniel View profile

Finance and Operations Specialist at Amazing Place (11-50 employees employees)

Pros

Its pre-designed email templates are really eye-catching and helpful.
It helped us in sending automated responses to various emails.
We can now get real-time results of our campaign.

Cons

Sometimes it causes the system to slow down and it lags.
I think there should be more customization options, especially for the footer.

Return on Investment

Its subscription rate is cheaper than other software of this type.
Navigation around the product is a bot complex.
Another demerit is that sometimes it sends an email to spam and results in the loss of some important emails.