ActiveCampaign

Score8 out of 10

917 Reviews and Ratings

What is ActiveCampaign?

ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

Categories & Use Cases

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Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.6
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.9
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.5

Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.4
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 6.8
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 6.7

Most Frequent Users

Top 3 industries using ActiveCampaign.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

14.4%

4,396 installations of 30,479

#2 most frequent

Information

4.9%

1,506 installations of 30,479

#3 most frequent

Educational Services

4.5%

1,385 installations of 30,479

Pros

Robust and flexible marketing automation capabilities
Effective email marketing with easy template setup and reliable delivery
Advanced segmentation options for highly targeted communication

Cons

Dated or non-intuitive user interface and overall user experience
Limited customization options, especially for form design without custom code
Challenges with advanced data management and reporting capabilities

Brittany Warman View profile

CEO Chief Executive Officer in Corporate at Carterhaugh LLC (1-10 employees employees)

Use Cases and Deployment Scope

We use ActiveCampaign to email our newsletter out and organize the people who subscribe to it. ActiveCampaign allows us to create automations (particularly welcome sequences that direct subscribers to specific offerings), segments, and different lists, which has been a huge help to our company. It's the only email service we use.

Pros

Email Scheduling
List Segmentation
Email Automation

Cons

There are a LOT of features and it can be overwhelming
I wish there were easily found tutorials for using different features - if there are things like this, I haven't found them yet
I wish they would not push their AI features so much - I do not like them and will not use them, but they continue to pop up first when I go to, say, write an email

Return on Investment

It has helped us reach more customers, which has had a positive impact
It has helped us target customers' specific interests, which has had a positive impact
It has allowed us to automate more, freeing up our time, which has had a positive impact

Usability

Alternatives Considered

Intuit Mailchimp

Other Software Used

Zapier, Teachable

Chris Baird

Business Owner at Urgesta AS (1-10 employees employees)

Use Cases and Deployment Scope

I use this all the time and it is extremely effective in lead generation for my company. The messages don't end up in the spam folders and it gives me all the help I need to keep my audience active.

Pros

Keeping my email list clean
Scheduling out messages easily and reusing messages
Setting up autimations

Cons

Price is a bit higher than competition

Return on Investment

Massive increase in revenue since starting with them

Usability

Verified User

Manager in Professional Services (1-10 employees employees)

Use Cases and Deployment Scope

We use ActiveCampaign mainly for our marketing team. It helps us with all our forms and the integration it offers for Facebook, Hubspot, and our website. We also use it on our website, it helps us keep all our leads in one place and we find it very convenient and reliable.

Pros

Forms
Integrations
Analytics reports

Cons

Customer service could be more faster
Use more of the AI features available in the market

Return on Investment

Good oversight of the leads
Good ROI on investment

Usability

Verified User

Executive (1-10 employees employees)

Use Cases and Deployment Scope

I use ActiveCampaign to send out three e-newsletters to over 50,000 customers every week. I started working with them because of their attention and understanding with small-business leaders like myself. They are reliable, easy to use and quick to respond to issues. I would highly recommend them to anyone.

Pros

Respond to issues
Protect small-business people
Make things simpler

Cons

The design could be more up to date
Designing emails could be easier to use
Being able to talk to someone would be great--not just emails and online chats.

Return on Investment

I'm building my email list.
I'm seeing great open rates.
I'm getting great interaction

Usability

Other Software Used

Emma by Marigold

Kristin Clark View profile

CEO - Founder at Kristin Clark Coaching (1-10 employees employees)

Use Cases and Deployment Scope

I use ActiveCampaign for email drip campaigns primarily. The reason this is important for me is my pipeline can be as long as four plus years. It is important that I remind my list that I am available to help their child when they are somewhere within the 16-26 year mark. That could mean multiple kids within a family will need me when they need me, and it can be anytime within that 10-year span.

Pros

Storing emails to reuse so you don't have to recreate each email with links
Storing pictures so they are always close at hand as needed
Answering my questions quickly when I'm creating a complex email drip

Cons

Integrating with Squarespace
Giving me ideas on other ways I can use AC in my business.
Building emails can take a long time as the program churns to save and retrieve data

Return on Investment

The impact is that my contacts see me on a regular basis. however, I do not feel like this product is any different from other products on the market

Usability

Other Software Used

Google Analytics

Constant Contact

Salesforce Marketing Cloud

Intuit Mailchimp

HubSpot Marketing Hub

Klaviyo

RD Station CRM

ActiveCampaign

What is ActiveCampaign?

Categories & Use Cases

Media

ActiveCampaign Key Features

Top Performing Features

Triggered drip sequences

A/B testing

List management

Areas for Improvement

Landing pages

Dynamic content

Ability to test dynamic content

Who Buys & Uses ActiveCampaign

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Educational Services

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

Netherlands

Australia

ActiveCampaign Reviews

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Use Cases and Deployment Scope

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ActiveCampaign Alternatives