List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Cat avg: 8.4
Top Performing Features
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Cat avg: 7.7
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Cat avg: 8.3
Standard reports
The software offers pre-built reports with metrics standard to the category.
Cat avg: 8.6
Worst Performing Features
URL Validation
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
Cat avg: 8.6
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Cat avg: 7.2
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Cat avg: 7.5
Zoho Campaigns Features from Reviews
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
4.7-34%
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.5
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.7
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.7
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.2
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.6
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.3
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
5.3-31%
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.9
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.6
Custom reports
Users can create custom reports.
Category average: 7.4
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
3.7-58%
URL Validation
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
Category average: 8.6
Link Tracking
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
Category average: 8.6
Image Validation
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
Category average: 8.4
Inbox Display
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
Category average: 8.3
Email Accessibility Tools
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
Category average: 8
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.3
Zoho Campaigns Features from the Vendor
Email & Online Marketing
Vendor-contributedWYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Vendor-contributedDashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Standard reports
The software offers pre-built reports with metrics standard to the category.
Custom reports
Users can create custom reports.
Pre-Send Testing
Vendor-contributedURL Validation
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
Link Tracking
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
Image Validation
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
Inbox Display
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
Email Accessibility Tools
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Review Status Updates
These status updates may be pushed through third-party tools, or sent directly via the application itself.