Zoho Campaigns Reviews & Insights

Score8.4 out of 10

157 Reviews and Ratings

Community insights

TrustRadius Insights for Zoho Campaigns are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Customizable Templates: Users have found the pre-designed templates for email campaigns to be elegant and easily customizable, enhancing their marketing efforts. The variety of template options allows users to create visually appealing emails tailored to their brand image and audience preferences.

Valuable Performance Tracking: The performance reports are highly valued by reviewers as they provide insights into the success of email campaigns, aiding in strategic decision-making. These detailed reports offer metrics on open rates, click-through rates, and conversion rates, enabling users to optimize their campaign performance effectively.

Efficient Automation Features: Reviewers appreciate the automation options offered for managing new subscribers and setting up automated responses, streamlining workflow processes effectively. By automating tasks such as welcome emails and subscriber segmentation based on behavior, users can save time and ensure timely interactions with their audience.

Zoho Campaigns Reviews

25 Reviews

Easy to use

Rating: 6 out of 10

May 29, 2024

Use Cases and Deployment Scope

We use the Zoho Campaigns for Email marketing to send to our subscribers. We can easily send emails to audiences without any errors. Organizations looking for email marketing tools and other good tools should use Zoho as you can easily integrate multiple platforms, making it easy and smooth.

Pros

Integrated multiple platforms poll, survey
Great email templates
Automation on emails

Cons

IN built polls with good design
Getting easy to insert HTML code
good customer support

Likelihood to Recommend

as I used this platform and I found it helpful for my colleagues and easily use it for Email marketing. Process of using this is totally easy and it can help grow email users of the company and engage them with creative templates, great to use and recommend people.
Great for people in digital marketing

Verified User

Consultant in Marketing (1-10 employees)

Vetted Review

1 year of experience

Easy, Good Analytics and good performance

Rating: 9 out of 10

May 4, 2022

Use Cases and Deployment Scope

As a pharmaceutical group, we are constantly looking different ways in which we can connect with doctors, health centers, pharmacy clerks, and others. We communicate about events, conferences, new medical products releases, etc.

Pros

E-mail marketing
E-mail marketing analytics
Audience management

Cons

Automation
Api connections
Spam management

Likelihood to Recommend

Zoho Campaigns may suit start-ups that need a very good platform for e-mail marketing.

Jose Maldonado

Digital Marketing Manager in Marketing at Luminova Pharma Group (501-1000 employees)

Vetted Review

3 years of experience

Zoho Campaigns is an asset to my company!

Rating: 7 out of 10

Incentivized

May 1, 2022

Use Cases and Deployment Scope

I use Zoho Campaigns to create and send out our company's e-newsletter. I also create and send invitation for educational opportunities. Occasionally, I'll use it to communicate with clients regarding changing business hours or other newsworthy items that they would have an interest in.

Pros

email template editor
reporting on email stats
support

Cons

Email template editor can sometimes cause issues with spacing etc. I have to play around with it to get the email looking the way I want it to.
I'd like the organization of templates to be neater. It's nice that I can save them by subject, but on the page with my templates, you see them all when you log on. I'd prefer to see just the folders.
On occasion, email addresses will be eliminated without a real explanation.

Likelihood to Recommend

Overall, I'm happy with Zoho Campaigns. For the most part, template editor is easy to use, and the library of images that are saved; helps that I don't have to keep them all on my network after they're uploaded. I find it helpful to run reports to see who is opening and clicking messages, especially when we're using email campaigns to solicit leads from CRM.

Verified User

Employee in Marketing (51-200 employees)

Vetted Review

4 years of experience

Cost-effective email sending

Rating: 7 out of 10

Incentivized

February 22, 2022

Use Cases and Deployment Scope

We use Zoho Campaigns to send your email newsletters and campaigns, and also our automated nurturing emails to our users and leads. Earlier we were using Mautic and ActiveCampaign for this purpose, both had problems. For Mautic, we had to lots of development and we were unable to send emails to all our contacts using ActiveCampaign as it got very costly. So Zoho Campaigns is easy to work with and also is cost effective.

Pros

Sending email newsletters and campaigns to our users and contacts
Sending automated emails triggered by user action or contact activity
Syncing with the Zoho CRM

Cons

Automation builder is a bit difficult to work with - not easy to build the workflow with the drag and drop features
Needs to have a plain text email that is left aligned like we normally send an email, we had to add code manually to do this
The footer customization is not flexible, would love to have full control on it

Likelihood to Recommend

Best for sending campaign emails. Not ideal for sending automated emails, but it does the job

Swadesh Padhi

Marketing Ambassador in Marketing at ForestNation (1-10 employees)

Vetted Review

1 year of experience

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Zoho Campaigns Review

Rating: 9 out of 10

Incentivized

July 1, 2021

Use Cases and Deployment Scope

Zoho campaigns have helped us in making email marketing easy for us and we don’t need to spend a lot of time writing emails instead by using the templates we can generate pretty emails within no time. It helped us in saving our time and also assisted us in better elation with our clients which is very useful for increasing business statics.

Pros

Its pre-designed email templates are really eye-catching and helpful.
It helped us in sending automated responses to various emails.
We can now get real-time results of our campaign.

Cons

Sometimes it causes the system to slow down and it lags.
I think there should be more customization options, especially for the footer.

Likelihood to Recommend

Email marketing has become no more a big deal for us because of Zoho Campaigns. We can now send automated emails with beautiful templates within no time and it eventually helps us in gaining loyal customers. Its price is so affordable and it provides real-time results related tour campaign the only bad point is that it is buggy and it doesn’t allow many customizations.

Joseph Daniel

Finance and Operations Specialist at Amazing Place (11-50 employees)

Vetted Review

2 years of experience

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Zoho Campaigns - Email marketing tool to reach your audience

Rating: 8 out of 10

Incentivized

June 6, 2021

Use Cases and Deployment Scope

To set up email campaigns, trigger workflows, build automation and meet the criteria for any other email marketing needs.
It is used by a department i.e. Marketing department,
The business problem it addresses are as follows:-

Dynamic Email
Building personalization
Drip Campaigns
A/B Testing of emails
Scheduled Batch/Trigger Campaigns

Pros

Email Automation - Easy to build & Use.
Easy integration with ZOHO CRM.
Building Drip Email Cadences.
Send - time optimization.

Cons

Not able to build complex nurture campaigns.
Might not be best choice for B2B businesses.
Detailed analytics for data driven decisions.

Likelihood to Recommend

It is well suited in scenarios:

Well-defined static list with proper info.
Not building email templates from scratch
Litmus testing involved
Easy to use simple automation journeys involved

Not well-suited scenarios:

Complex Customer journeys
Dynamic content involved
Integration with other products other than the ZOHO suite
Testing API limits

Verified User

Consultant in Marketing (11-50 employees)

Vetted Review

2 years of experience

Zoho Campaigns - Way to Go!

Rating: 10 out of 10

Incentivized

June 3, 2021

Use Cases and Deployment Scope

We use Zoho Campaigns across the whole organization for effective e-mail marketing of our project management and information technology training courses and sending out newsletters to our subscribers. It allows us to create messages customized for the target audience using easy to use designs and templates. It delivers our messages to target inboxes at mass level and its automated workflows are a big plus.

Pros

Attractive designs
Ease of use
Workflows

Cons

More templates
More ready to use graphics
Improvement in statistical data analysis

Likelihood to Recommend

I found Zoho Campaigns to be cost-effective for the kind of features it provides to me.

Verified User

Consultant in Professional Services (1-10 employees)

Vetted Review

2 years of experience

Zoho Campaigns, The Perfect Starter for E-mail Campaign Creation (Especially for Zoho Product Veterans)

Rating: 7 out of 10

Incentivized

May 22, 2021

Use Cases and Deployment Scope

In an effort to consolidate the suites of programs we use for Modern Neon, we aimed to use Zoho campaigns to manage our ongoing e-mail campaigns and newsletter. Since we are a smaller organization, it is being used by the three in charged of outreach.

Pros

Easy to use interface, if you already use Zoho products
Clear instructions on setup
Easy to build forms to add to website
Easy to expand e-mail lists

Cons

If you are not familiar with Zoho's products, the amount of resources and unease of navigation can be overwhelming.
IF you plan on using pre-made campaign layouts, there are limits on the number available and not a large variety available.
Zoho is still working out the bugs in their system, so you may encounter random bugs that only Zoho personnel can fix.

Likelihood to Recommend

If you are familiar with Zoho's products and are looking to expand your e-mail business without leaving the Zoho suite, Zoho Campaigns is a solid starter kit for those just getting their feet wet. White you might struggle at first, you should be able to adapt to it rather quickly.

Brandon Stuhr

COO (Chief Operating Officer) in Social Media at Modern Neon Media (1-10 employees)

Vetted Review

1 year of experience

View profile

Cheap but viable alternative to HubSpot

Rating: 2 out of 10

Incentivized

May 21, 2021

Use Cases and Deployment Scope

It is being used to segment leads and create nurturing emails.

Pros

Define roles
Set workflows
Replicate campaigns

Cons

User friendliness
Testing API calls
Building campaigns

Likelihood to Recommend

Zoho Campaigns scenarios can feel similar to MailChimp but lack the familiarity of that clean UX. While the features may be superior, the process of activating or using them can be difficult. Without a strong technical understanding of CRM, Zoho Campaigns might be difficult to use or have a steep learning curve for new users.

Verified User

Manager in Information Technology (1-10 employees)

Vetted Review

3 years of experience

Powerful email sending, list management and reporting

Rating: 9 out of 10

Incentivized

May 17, 2021

Use Cases and Deployment Scope

We use Zoho Campaigns to manage lists and send out email marketing campaigns for an online news source. Email campaigns include requests for op-eds/essays and monthly news digests. After having trouble sending emails to large lists with other email marketing providers, we turned to Zoho Campaigns and have been impressed. Other platforms have penalized us and restricted email sending if we hit a certain amount of bounces/spam traps/etc. This has not been the case with Zoho Campaigns, which has been a lifesaver.

Pros

Email marketing
List management
Reporting

Cons

Email builder could be more robust
Subscription form setup is a bit complicated
UI is a bit dated

Likelihood to Recommend

Zoho Campaigns is great for those who already have experience with marketing automation platforms. The user interface is a bit dated, and it’s definitely not as easy to use as Mailchimp, Hubspot, SharpSpring, etc. The email builder is also not very advanced, and we’ve had the most success using uploaded HTML. However, once you learn the system, Zoho Campaigns can offer a wealth of benefits, including advanced reporting and very few restrictions on email
sending.

Alyssa Storm

Senior Designer in Marketing at Evolve Healthcare Marketing (11-50 employees)

Vetted Review

2 years of experience

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