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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Brevo

    Score8.6 out of 10
    N/ABrevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.

    $0

    per month

    Zoho Campaigns

    Score8.5 out of 10
    N/AZoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.

    $0

    Pricing
    BrevoZoho Campaigns
    Editions & Modules
    Free
    $0
    per month
    Lite
    $25
    per month
    Premium
    $65
    per month
    Enterprise
    Contact sales team
    Forever Free
    $0
    Standard Plan
    $3 for 500 contacts
    per month
    Professional Plan
    $4.5 for 500 contacts
    per month
    Pay as you go
    $14 for 500 contacts
    Offerings
    Pricing Offerings
    BrevoZoho Campaigns
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.—
    More Pricing Information
    Community Pulse
    BrevoZoho Campaigns
    Considered Both Products
    Brevo (Sendinblue, Inc)
    Chose Brevo
    Mailchimp can be a bit old school. The message editor was quite ancient and hard to use. You actually had to know some basic HTML and CSS coding to get the results you wanted. Brevo, on the other hand, has this mostly figured out.

    As for Zoho Campaigns, the reporting and …
    Incentivized
    Chose Brevo
    Better language support, custom unsubscribe pages, increased built-in functionality.
    We need to send messages in multiple languages and competitors do not provide enough.
    Incentivized
    Zoho
    Chose Zoho Campaigns
    Zoho is not just the one application but actually is a suite of interconnected applications so I can use my Campaign and incorporate it into another application. I also have a little more flexibility with Zoho Campaigns like creating something in a different format then just …
    Incentivized
    Key User Insights
    Would buy again
    94%
    Would buy again
    152 Answers
    90%
    Would buy again
    9 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    147 Answers
    90%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    151 Answers
    80%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    137 Answers
    100%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    134 Answers
    100%
    Implementation went as expected
    8 Answers
    Features
    BrevoZoho Campaigns
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Brevo and Zoho Campaigns
    Feature
    Brevo
    7.9
    198 Ratings
    0% below category average
    Zoho Campaigns
    4.7
    25 Ratings
    51% below category average
    WYSIWYG email editor6.0177 Ratings3.024 Ratings
    Dynamic content8.7160 Ratings7.025 Ratings
    Ability to test dynamic content8.8153 Ratings5.022 Ratings
    Landing pages6.011 Ratings3.017 Ratings
    A/B testing6.510 Ratings4.021 Ratings
    Mobile optimization7.7177 Ratings6.023 Ratings
    Email deliverability reporting9.5194 Ratings3.025 Ratings
    List management9.3191 Ratings7.024 Ratings
    Triggered drip sequences8.7111 Ratings4.019 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Brevo and Zoho Campaigns
    Feature
    Brevo
    8.1
    189 Ratings
    5% above category average
    Zoho Campaigns
    5.3
    25 Ratings
    37% below category average
    Dashboards8.019 Ratings4.024 Ratings
    Standard reports9.5188 Ratings6.025 Ratings
    Custom reports6.810 Ratings6.021 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Brevo and Zoho Campaigns
    Feature
    Brevo
    8.5
    128 Ratings
    6% above category average
    Zoho Campaigns
    3.7
    3 Ratings
    73% below category average
    Link Tracking8.5128 Ratings3.03 Ratings
    URL Validation00 Ratings2.03 Ratings
    Image Validation00 Ratings6.03 Ratings
    Inbox Display00 Ratings3.03 Ratings
    Email Accessibility Tools00 Ratings4.03 Ratings
    Email Previews00 Ratings4.03 Ratings
    Best Alternatives
    BrevoZoho Campaigns
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BrevoZoho Campaigns
    Likelihood to Recommend
    9.0
    (218 ratings)
    6.2
    (25 ratings)
    Likelihood to Renew
    10.0
    (10 ratings)
    10.0
    (1 ratings)
    Usability
    8.3
    (15 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (13 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BrevoZoho Campaigns
    Likelihood to Recommend
    Brevo (Sendinblue, Inc)
    I wanted to pull a publication from MailChimp and park it elsewhere. Brevo was a bit of a pain to set up, but after I invested the onboarding time, it's been a cost-effective way to produce this newsletter. I would encourage someone to build in the time with both templates and editor. After that, using Brevo is as easy as using other services.
    Incentivized
    Read full review
    Zoho
    It is well suited in scenarios:
    1. Well-defined static list with proper info.
    2. Not building email templates from scratch
    3. Litmus testing involved
    4. Easy to use simple automation journeys involved
    Not well-suited scenarios:
    1. Complex Customer journeys
    2. Dynamic content involved
    3. Integration with other products other than the ZOHO suite
    4. Testing API limits
    Incentivized
    Read full review
    Pros
    Brevo (Sendinblue, Inc)
    • Sendinblue allows you to send emails that do not arrive in spam
    • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
    • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
    Incentivized
    Read full review
    Zoho
    • The best thing about this software is its integration with G-suite.
    • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
    • It helps users to engage subscribers via various social media platforms.
    • It allows users to compare various email campaigns.
    Incentivized
    Read full review
    Cons
    Brevo (Sendinblue, Inc)
    • not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
    • don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
    • not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
    • have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
    • We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.
    Incentivized
    Read full review
    Zoho
    • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
    • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
    • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
    • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
    • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
    • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
    Incentivized
    Read full review
    Likelihood to Renew
    Brevo (Sendinblue, Inc)
    SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
    Incentivized
    Read full review
    Zoho
    Because I am a single user organization and the subscription is free for up to 3 users.
    Incentivized
    Read full review
    Usability
    Brevo (Sendinblue, Inc)
    Very user-friendly. I don't know how to code, but the program allows me to create visually appealing things with numerous options. Fairly intuitive. I have used it for a few years and have been happy. Works well for what we need.
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Reliability and Availability
    Brevo (Sendinblue, Inc)
    I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
    Read full review
    Zoho
    No answers on this topic
    Performance
    Brevo (Sendinblue, Inc)
    Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
    Read full review
    Zoho
    No answers on this topic
    Support Rating
    Brevo (Sendinblue, Inc)
    These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Implementation Rating
    Brevo (Sendinblue, Inc)
    If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Alternatives Considered
    Brevo (Sendinblue, Inc)
    I selected Sendinblue because my users and customers don't speak and read English, so the french version of an email solution was the best way to answer them. Since 2017, I always recommended Sendinblue to my customers and partners, even if they use another solution, I convert them and never go back again.
    Incentivized
    Read full review
    Zoho
    Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
    Incentivized
    Read full review
    Scalability
    Brevo (Sendinblue, Inc)
    They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
    Read full review
    Zoho
    No answers on this topic
    Return on Investment
    Brevo (Sendinblue, Inc)
    • Saved us over 80% of what we used to pay aWeber for the exact same services
    • Maintained similar effectiveness in email blast/newsletter open rates (slightly less than aWeber but within margins)
    • Saves us an incredible amount of time in content creation using Brevo content editor
    Read full review
    Zoho
    • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
    • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
    • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
    Incentivized
    Read full review
    ScreenShots

    Brevo Screenshots

    Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins

    Zoho Campaigns Screenshots

    Screenshot of Template editorScreenshot of Real-time analyticsScreenshot of List managementScreenshot of Send time optimizationScreenshot of Automation—WorkflowsScreenshot of Dashboard