Optimizely Content Marketing Platform

Optimizely Content Marketing Platform (CMP) is a workspace specifically engineered to centralize and optimize the content lifecycle for marketing teams. Optimizely CMP aims to empower organizations to streamline content planning, creation, optimization, and delivery, fostering collaboration and accelerating time-to-market for campaigns.

Key Features & Capabilities

• AI-Powered Content & Campaign Planning: Optimizely CMP provides marketers with multi-view calendars and shared workspaces, offering comprehensive visibility into all marketing initiatives. Its intelligent intake request forms ensure that all essential information is captured upfront. Leveraging AI, the platform can ideate and generate entire campaigns, including detailed briefs, reducing manual effort and accelerating the planning phase.
• Agentic Content Production: The platform employs AI agents that help facilitate efficient, on-brand, and compliant content creation. Flexible, AI-enhanced workflows guide content through the creation and approval processes with remarkable speed. Features such as integrated comments, markup tools, and side-by-side previews enable instant feedback and adjustments, accelerating content production.
• Automated Asset Management: The platform includes centralized management and storage of all brand-approved digital assets. This capability increases content reuse through seamless integration with creation and publishing workflows. Marketers can maintain brand consistency with shareable collections, asset expiration controls, and dedicated brand portals, minimizing wasted content and ensuring asset integrity.
  

Benefits & ROI

Optimizely CMP improves the efficiency and output of organizations through:

• AI-powered planning capabilities for increased marketing output
• Agentic content production and delivery to increase overall content production
• Automated asset management to reduce wasted content, optimizing resource allocation and maximizing content value

Optimizely CMP integrates AI across all stages of the content supply chain. It offers a unified workspace that eliminates silos, with the goal of enabling marketers to lead with AI and win with content. The platform's focus on agentic content production ensures that AI not only assists but actively participates in content creation, delivering scalability and consistency.