Optimizely Content Marketing Platform

Score7.2 out of 10

81 Reviews and Ratings

Top Performing Features

+5%

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Cat avg: 8.2

+2%

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Cat avg: 8.1

+3%

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Cat avg: 8

+17%

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Cat avg: 6.9

Worst Performing Features

-68%

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Cat avg: 9.3

-18%

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Cat avg: 7.3

-26%

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Cat avg: 8.1

Optimizely Content Marketing Platform Features from Reviews

7.1-7%

Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Category average: 8.9
Approval workflows
Allows users to lay out and track, in some cases automatically, workflows for content approval.
Category average: 7.8
Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Category average: 6.9
Content calendar
Allows users to schedule and plan the creation and/or distribution of content.
Category average: 7.6
Network for content licensing/production
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Category average: 7.3

6.8-22%

Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Category average: 9.2
Forms / Gated content
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
Category average: 9.3
Embedded CTAs
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
Category average: 9
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Category average: 8.1
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Category average: 8.1
Content automation
Allows users to set up automated distribution, personalization and/or curation.
Category average: 7.8

7.5-12%

Audience profiling and targeting
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
Category average: 8
Closed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Category average: 8.5
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Category average: 8.9
Campaign optimization dashboard
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Category average: 8.9
Competitive analytics
Provides a view on competitors' content performance and/or strategy for comparison.
Category average: 8.2

Optimizely Content Marketing Platform Features from the Vendor

Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Approval workflows
Allows users to lay out and track, in some cases automatically, workflows for content approval.
Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Content calendar
Allows users to schedule and plan the creation and/or distribution of content.
Network for content licensing/production
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Payment/Resource management
Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Embedded CTAs
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Content automation
Allows users to set up automated distribution, personalization and/or curation.

Closed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Campaign optimization dashboard
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Competitive analytics
Provides a view on competitors' content performance and/or strategy for comparison.
Content production analytics
Analytics around time and money spent for content production.
Page-level engagement analytics
Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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