TrustRadius: an HG Insights company

Hootsuite

Score7.9 out of 10

1,188 Reviews and Ratings

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Read more details.

Categories & Use Cases

Media

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.
Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.
Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.
Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.
Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

1 / 5

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.

Hootsuite Key Features

Learn about the best (and worst!) features Hootsuite has to offer, as determined by TrustRadius' reviewers.
Based on 1,188 ratings of Hootsuite's features
View all Hootsuite features

Top Performing Features

  • Facebook

    The software allows users to monitor, publish and respond via Facebook.

    Category average: 9.2

  • Instagram

    The software allows users to monitor, publish and respond via Instagram.

    Category average: 9.2

  • LinkedIn

    The software allows users to monitor, publish and respond via LinkedIn, including Groups.

    Category average: 8.9

Areas for Improvement

  • Sentiment analysis

    The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.

    Category average: 7.6

  • Boolean keyword searches

    Users can build complex keyword searches to surface and analyze the right set of social media conversations.

    Category average: 7.9

  • Filtering out noise/spam

    Users can filter out irrelevant search results through excluded keyword terms and other measures.

    Category average: 7

Who Buys & Uses Hootsuite

Hootsuite Reviews

What users are saying about Hootsuite.
View all Hootsuite reviews

Pros

  • Efficiently schedules posts across multiple social media platforms, saving users time (36% cite time savings).
  • Provides detailed analytics and reporting on social media performance, enabling data-driven content strategy adjustments (36%).
  • Offers a user-friendly interface, making it easy to navigate and manage social media accounts (20%).

Cons

  • Social listening capabilities are perceived as confusing or difficult to use by some users (12%).
  • Lacks integration with newer platforms like BlueSky (12%).
  • Instagram integration has limitations, such as the inability to customize image sizes and difficulties posting videos (12%).

Hootsuite

Incentivized
Audrey Huddleston
Marketing Director in Marketing at Huddleston Tax CPAs (11-50 employees)

Use Cases and Deployment Scope

It has been very helpful to use the calendar to schedule social media posts in advance. Our marketing team is remote and therefore in different timezones often so it has been vital in keeping our social media strategy consistent. It's also nice to see the different profiles we use in one place to make sure they are getting an equal amount of quality content.

Pros

  • Calendar for organization
  • Updates often
  • Email communication

Cons

  • Cheaper
  • Direct access to free use photos
  • Automatic link shortening

Return on Investment

  • Increased followers
  • Increased engagment

Usability

Hootsuite has Robust Analytics

Incentivized
Verified User
Employee in Marketing (10,001+ employees)

Use Cases and Deployment Scope

I use Hootsuite to schedule posts for my business unit. I am responsible for scheduling posts aligned with the products in my business unit, and must coordinate the posting calendar with other BUs in the Division. I also use it to pull metrics and look at analytics specifically for my posts and report back to leadership of the Business Unit. A central person manages our account and high-level analytics and metrics. This tool helps us post in an organized way since there are multiple people posting under one social media account. The tool also allows the Division level manager to keep an eye on what is being posted and when without micromanaging or slowing down the posting process.

Pros

  • Calendar view
  • Ease of posting
  • Robust analytics

Cons

  • UI is clunky and hard to navigate
  • Glitches when posting (tagging not working, previews not displaying correctly)
  • Too many features that go unused in our case (and I could see the same for other orgs)

Return on Investment

  • Reporting/ROI is well above me at my organization. Seems to suffice the needs of people in these roles.

Usability

Alternatives Considered

Sprout Social

Other Software Used

Knak, Adobe Marketo Engage, Canva, GaggleAMP, Meltwater, Wistia, Jasper.ai, ON24, Salesforce CMS, Smartsheet

Build Capacity Schedule and Move on

Incentivized
Verified User
Director in Marketing (1-10 employees)

Use Cases and Deployment Scope

Voices for Virginia's Children uses Hootsuite to streamline social media posting, management, and engagement tracking across all of our social platforms. As a small team, Hootsuite helps our organization stay organized, prepared, and equipped when capacity is limited and resources are tight. Hootsuite empowers our team to plan ahead, and be engaged in the day-to-day work as our social content is being shared in the background.

Pros

  • Provides a high-level view of our social strategy in action
  • Relieves the pressure of having to manually post content each day
  • Supports limited capacity and resources in an uncertain landscape for small orgs

Cons

  • We are looking forward to seeing Bluesky added as another platform to schedule post to.
  • We would love to see more detailed reporting options for all paid tiers.
  • We have experienced issues when Meta has bugs that doesn't allow us to reconnect to our FB business page. Would love to be able to post from IG without the FB page being connected.

Return on Investment

  • Hootsuite has helped us increase our engagement on LinkedIn by 15%
  • Hootsuite has helped us unlock more engagement on social platforms we weren't expecting to see movement on

Usability

Alternatives Considered

PLANOLY

Other Software Used

PLANOLY, Later Social, Buffer

Hootsuite your pocket social media manager

Incentivized
Verified User
Employee in Marketing (201-500 employees)

Use Cases and Deployment Scope

Hootsuite allows for efficient social media management. It is a headache to attempt to transfer files to your phone, split up posts between platforms and carry captions over between apps. Hootsuite allows you to integrate your platforms and cross post all from your computer. This application has made posting a breeze by placing all of the information I need to see into one place. You can track statistics, use Ai to create captions and more. This is really a one stop shop for social media management.

Pros

  • Cross posting on different platforms
  • Track interactions and impressions
  • Schedule posting
  • Calendar for all platforms

Cons

  • There is no option to select a grid cover. For example when posting a reel, you manually have to enter the app to change the appearance on the grid.
  • Posts can be scheduled 15 minutes+ into the future. So if you want to schedule in the next 5-10 minutes, you would need to do so manually.
  • You are not allowed to add a Instagram account without a Facebook connected to it. If you want to connect an Instagram account by itself, you cannot.

Return on Investment

  • This application has not directly improved my interactions. This application has allowed me to organize my social posts.

Usability

Other Software Used

Canva, Adobe PhotoShop

Great UX. Easy to use.

Incentivized
Verified User
Team Lead in Marketing (51-200 employees)

Use Cases and Deployment Scope

We use Hootsuite to schedule out all our social media posts in one place. The problems that it addresses is that is helps us schedule socials all in one holistic place with analytics. We had to find a platform that was user friendly, intuitive, and holistic so we could schedule, plan, and analyze all in one place. Hootsuite did that for us.

Pros

  • Scheduling
  • User interface
  • UX

Cons

  • Scheduling drafts
  • better analytics
  • any glitches

Return on Investment

  • Increase social postings a month
  • Increased traffic
  • Better social analysis

Usability

Other Software Used

Salesforce CRM Analytics, ZoomInfo Marketing, Outreach

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