We use Lead Forensics as a piece of the puzzle regarding sales. Our sales team will make calls all day long and then we can see the same people who are actually interested enough to go to our website, we can then make a casual follow up call to see what they want or need.
Pros
keeps exact records of page visits
constant notifications as they come back to website
Cons
if they could provide a phone number that matches where the click comes from
Then maybe take that phone number and search it to get a contact name
Likelihood to Recommend
When making a sales call it gives us a hint in advance of what the customer is looking for
We are using it in marketing to discover and deanonymize engaged accounts on our website so we can take appropriate action afterward. [We are] Segmenting them based on pages viewed and putting them into a marketing initiative after we get general contact information for job titles we normally work with at these companies.
Pros
They do a good job of the actual deanonymization of the accounts and putting it into an easy to filter view
It is nice to be able to see the pages visited by the particular companies and how much time the were on each page.
They make it fairly easy to tag/segment groups that are visiting the website.
Cons
I wish the process could be a little more automated somehow. Right now it is more manual, at least in our process, to aggregate the accounts and segment accordingly.
It seems more geared towards sales, rather than marketing. We are struggling a little to use this at scale, but it could be where we are in maturity of using the product.
Likelihood to Recommend
I think Lead Forensics works a little better as a sales enablement tool, rather than a marketing lead generation tool. There is good data a particular salesperson/BDR could pull that might be helpful, or at least pursue companies that are engaged.
I would recommend having a display ad vendor in place, or have social ads ready, that could help target the companies that are de-anonymized to help determine the buying committee and gain opt-ins to target with emails.
I would also recommend making sure you have the people/processes in place to manage this, as I previously mentioned, the process seems more manual, at least at the level of our contract.
