I use Lead Forensics to highlight gold standard opportunities. It is clear to understand that no one visits our website for fun - if they are on our website I must follow up with them. We spend a lot of money on marketing so this also shows that we are spending in the right places.
Pros
New sales leads
Cross Sell and Upsell clients
Pipeline management
Cons
Mobile data on contacts
Better integration with hubspot
Country search on contacts
Likelihood to Recommend
You have to be doing some marketing to get leads to your website. Without site visitors the product will not work. Being productive on the outreach will support this product's use 10x. It will maximise the time and effort you put in on any outbound function, being email, calls or Google marketing.
Lead Forensics helps us see who is looking at our website. This is useful so we can target those companies but also so that we can stay ahead of the trends in the industry and target similar business when we notice a pattern.
Pros
Capturing visitor data (pages, length of time spent, etc)
Sell their product
Cons
Must pay additional for actual contact information
Unethical billing practices
Lots of wasted time training on the same things over and over which aren't of actual use
Likelihood to Recommend
I wouldn't recommend them despite believing that they have a good product. Unethical business practices overshadow their product.
Although they provide a pretty neat service, the company is pretty unethical. Last fall, they convinced me to sign a contract with them for my small business after lots of negotiation. When they sent over the paperwork for me to sign regarding the bank draft, I noticed it had an amount different than what we had agreed upon, so I didn't sign and contacted my salesman; he said if I didn't want to sign it first and let them correct it later, he would send another. The second one was completely blank and they wanted me to sign my authorization and they'd fill in amounts after I signed and returned to them; I of course refused because blank is even worse than an incorrect yet known amount and they acted like I was crazy for doing so. Eventually they sent the correct amount and I signed.
Fast forward about three months. I'm in the process of changing banks. I contacted them to let them know that the account they would draft from monthly was changing and provided the new routing and account number. When I noticed a draft from my "old" account a couple of days later, I chalked it up to them not having enough time to make the change and assumed it would be switched before the next draft; however, when I reconciled, I realized that they were able to get that new account info into play nearly immediately and drafted BOTH the new and old accounts. I reported this and even though it only takes about 24 hours to CHARGE you, it's been a week and counting and CREDITING for their "mistake" is taking far longer. It's resulted in three overdrafts which they take no responsibility for other than to say they're sorry.
My advice is to find another company that offers this service and do business with someone reputable. I hate that I'm under contract with these crooks.
