We are using Lead Forensics for 'warm leads' for our sales team. We use Google Ads, and we wanted to snag those visitors that weren't completing our contact form. In the past the sales team hasn't done a significant amount of cold outreach, so using the visitors from Lead Forensics is an opportunity to reach out to potential prospects with some level of interest.
Pros
The dashboard is fantastic and provides a huge amount of valuable information
The support from the Lead Forensics team is fantastic
The how to videos in each section of the portal are very helpful
Cons
With so much information available, our salespeople were initially overwhelmed. Our rep was able to dial back what they were seeing, and that helped a ton!
Likelihood to Recommend
This is the perfect platform if you are currently using paid advertising to bring people to your site. We all know that only a small percentage are actually converting, and Lead Forensics allows you the opportunity to go after that segment. The data available (visits and page views) lets you focus on the really high quality leads.
Lead Forensics is an asset that we’ve incorporated into our daily work to track incoming leads through website views, which we’re then able to turn into opportunities through outreach. It’s been beneficial to identify potential clients that we can work with, and then get in touch with them directly to see how we can help solve their problems.
Pros
Organizing and detailing website traffic
Data collection
Great customer service
Cons
Specific location tracking
Likelihood to Recommend
For any company with small to moderate website traffic, especially within a niche industry, Lead Forensics is a great tool to be able to see what kind of businesses are viewing your site and then turn them into potential customers. We have turned unknown customers into warm leads through Lead Forensics.
We're a small, family-owned business with customer service at our core. Lead Forensics has helped us drive new opportunities, discover what information and services resonate most with customers, and improve client retention. With website visitor identification, we can get a head of client concerns and offer solutions. Lead Forensics has helped provide additional support to our operations team, nurture partnerships, and set us up for long-term success.
Pros
Friendly and Helpful Customer Service
Accurate Data
Straightforward Platform
Productive Monthly Check-Ins
Cons
Video Tutortials or Refresh Courses
Better CRM Integration
Likelihood to Recommend
If you have an inside sales team, I believe Lead Forensics can be very beneficial, and you'll receive a return on your investment. It's more challenging to see customer growth when you aren't taking advantage of all the platform offers. If you don't have an inside sales rep, Lead Forensics is still very helpful in improving your company website and seeing which pages drive the most traffic. The platform also helps improve client retention. It allows you to address potential concerns quickly and foster your partnerships.
VU
Verified User
Manager in Marketing (Facilities Services company, 11-50 employees)
We use it all accross the countries of my company's group to follow website visitors' behaviour and to generate appointments with engaged visitors. We want to increase the number of appointments and understand better the visitor's path on our website to optimize the journey. We use it on a daily basis with alerts and filters to gain time.
Pros
Requests of exports with website's visits
Data to optimise our KPI (website data and sales)
Account manager responsiveness
Cons
IP matching with more companies
Exports with the whole visit history
Likelihood to Recommend
Lead Forensics is well suited for you company if you want to understand better the visitor's journey on your website (data not accessible via GA4) like what pages he/she visits, in a certain order, what are the pages that get the most cliks towards your contact us page and to make the most of it to increase your sales' activity, whether to get new customers or develop your customer portfolio.
Lead Forensics is a great platform that helps inform us about potential prospects, track the interests of clients, and even the things on our site that the competition are fixated on!
With so much activity online, it helps validate what is working well and what isn't by triangulating the range of solutions and activities we conduct around market engagement and how these are effective in reaching our desired audience - or not.
The Lead Forensics team put up with a lot! It can't be easy chasing clients to try and get them to better apply the different features of the platform to the benefit of their pipeline, but they are always courteous and giving of their time to help us engage fully with the tool.
Like every tool in the box, it is only as good as the effort put in to learn to use it with skill and accuracy. I certainly consider Lead Forensics a valuable solution in our efforts to engage our chosen markets effectively.
Pros
Imports a company's pre-existing data lists
Has intuitive reporting
Is an easy to access and quick to understand interface
Is great for helping understand corporate website functionality better
Cons
More suggestions really - I would like SMS or WhatsApp alerts
It could be more in your face or have that option
Does it have a video channel for refresher training?
Likelihood to Recommend
If you want to understand if the things you're doing in the market place are improving your audience reach, then Lead Forensics is a great tool. It's all very well to network, email, win awards and so on, but you will want to address any inconsistency in how effective outreach activities are. Lead Forensics is great for this.
