Lead generation for our sales team and account managers. Finding potential (and current) customers visiting our websites and proactively reaching out to existing contacts within those companies or using LinkedIn to locate more viable points of contacts or alternatives. The business problem we face is complacency in managing current customers and missing opportunities to find and work with new potential customers and companies.
Pros
Providing detailed information about companies visiting our websites
Including LinkedIn connections relating to said business
Customer support and attention
Cons
Integration/functionality with Salesforce contact management
Reporting customization and building is convoluted - too many options
Dashboard has too many options/dropdowns
Likelihood to Recommend
I think for lead generation specifically this tool is very useful in allowing teams to unlock potential leads that might have otherwise been missed by the user not completing a contact form. This also provides warm insights on current or potential customers visiting our websites, possibly opening a door that allows our team to proactively reach out to them to touch base.
