Use Cases and Deployment Scope
We use SAP Commerce as our main B2B and B2C digital commerce initiative. It's scalable with omnichannel and helps our target users display products with ease, across different geographies and business units. The business problem that Commerce cloud helps to eradicate was on a single source of truth for managing product information catalog, SAP PCM (product content management) helped to improve and centralize one source of truth with regard to different products, and hence increasing search, etc in accuracy. Slow time to go to market - This issue was mainly during the launch of a new set of products and services, with the rollout of promotional localized storefronts, which helped to shorten the cycle, making storefronts faster, quicker, and seamless with headless architecture. Disconnected experiences- It was difficult to provide a unified expertise with different channels (web, mobile portals). SAP Commerce Cloud helped to unify the channel management with consistent data, pricing, and product catalog management. Integration with SAP S/4 HANA with having the same source of truth helping it to idealize the flow of data and help on end to end order to cash flow with order fulfillment and billing and invoice generation integration and feeding back the information of the fulfilment back to commerce cloud with accurate status on order and helped commerce user track their end to end B2B & B2C deliveries.
Alternatives Considered
Salesforce Commerce Cloud, Shopify, Adobe Commerce and HCL Commerce Cloud
Other Software Used
SAP Sales Cloud, SAP Service Cloud, SAP Emarsys, SAP S/4HANA Cloud