#1 most frequent
United States of America
41.9%13 installations of 31
What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model, or by integrating the user's existing model via our API. It combines quantitative data with qualitative visitor feedback to give Qubit users the ability to detect areas for optimization.
Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.
Users can A/B test any changes to their site using Qubit, and our user interface lets them know when the necessary sample size, and what the test results are.
Qubit also allows users to bring different silos of information together to provide a holistic view of their marketing channels, and understand what action will have the greatest impact on their overall business.
Categories & Use Cases
Media
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Who Buys & Uses Coveo Qubit
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
16.1%5 installations of 31
#3 most frequent
Canada
6.5%2 installations of 31
Coveo Qubit for everything in ecomerse
Use Cases and Deployment Scope
We use this application for market monitoring activities, as part of digital commerce activities, it has been of great help to carry out tests and marketing campaigns, which has allowed us to generate personalized and specific content. Coveo Qubit's services have allowed us to overcome limiting situations regarding designing and testing campaigns with a high impact on our organization and for our clients.
Pros
- It has been a pleasant experience with the support team, since we have received almost immediate responses, this has undoubtedly improved greatly, not only in response time, but also in its quality, since they provide clear guidance on particular situations and there is receptivity to possible suggestions regarding some processes.
- The test format is constantly evolving, being of great help, since it is possible to implement new ideas or apply new resources and the platform adapts to our requirements, quickly, efficiently and proactively.
- The possibility of personalizing experiences, with segmented and customer-specific elements.
Cons
- It is complex to generate reports that allow you to cross-reference results in customer segments on the site.
- Provide automated test progress reports and dashboards in an accessible format to share progress with other workgroups or customers.
- Perhaps more user-friendly templates, to incorporate non-specialist teams into testing activities in this type of programs, which could well contribute to improving the experience and the scope of the objectives worked with the application.
Return on Investment
- It is an intuitive and easy-to-implement platform for those who handle base codes, which for the specialist team does not require large investments in training processes.
- Easy integration with Salesforce, which represents significant savings since it is our base work program
- The possibility of providing a better experience to our customers, with fast and effective implementation tests.
Other Software Used
Salesforce Commerce Cloud, Google Analytics
Qubit - Segmentation, Personalisation and Optimisation
Pros
- Qubit provides a platform to quickly implement ideas for functionality and gives summarised results to validate (or invalidate) UX theories.
- Qubit allows relatively easy segmentation of our audience so that we are able to conditionally affect our site for visitors.
- Qubit offers a mix of simple and advanced tests that can range between very broad segments of our audience and extremely specific ones if necessary. We often use simple experiences to serve time-limited features onsite.
Cons
- Some of the reporting within Qubit has been overly simplified in the past, a point they are continually addressing.
- At times the syntax of experience (test) creation can be specific to Qubit and so there is a slight learning curve for developers.
- Unless developers have much time to allocate to creating tests in Qubit, marketers may potentially find simple tests limited. I would recommend having someone in-house as we do.
Other Software Used
ENGAGE, Rackspace, Google Analytics
Usability
Qubit: Testing and Optimization Ideal for Nimble Digital Commerce Organizations
Pros
- Qubit's entire team is extremely responsive. My representatives responded to questions and requests quickly both during and after business hours. They understood our needs and prioritized appropriately to deal with urgent and emergency issues.
- Qubit's creative and UI/UX resources were very effective at providing content and matching the look and feel of our existing experience without impacting our teams. They responded quickly to change requests and did everything in their power to make sure the finished product matched our shared vision.
- Qubit excels at providing ideas and insights that drive great tests. We ran several very successful tests based on their recommendations, and when we saw unexpected results, they helped us understand the behavior we were seeing. They recognized the unique challenges of our business and focused on addressing those issues rather than providing us with boilerplate suggestions.
Cons
- Our biggest challenge with Qubit was around integrating with our existing analytics tools. Qubit offers robust solutions designed to work in concert with their testing tools, but working with other solutions can be complex and occasionally frustrating.
- Qubit was able to offer integration with our commerce platform, but we were never able to align from a technical perspective. This may have been more of a problem with the customization built on top of our platform; still, it did leave us with some limitations.
- Qubit provides some really cool tools that we never got to take advantage of during our contract. I think we would have benefited a lot from getting better calibration and training on all the customer facing tools at the outset.
Alternatives Considered
Adobe Target, Maxymiser, Optimizely and SiteSpect
Other Software Used
SiteSpect, Demandware, Adobe Analytics
Great platform and service to test your ideas and ultimately increase conversion
Pros
- Great A/B test ideas based on both quantitative and qualitative evidence.
- The Qubit consultants and engineers we have worked with have an excellent 'can do' attitude.
- Excellent communication and clarity on test results.
Cons
- There is room for improvement on the velocity of getting new tests developed and QA'd.
- I would like to see improvements to the exit survey interface to make it easier to flag, categorise and disseminate feedback to different areas in the business.
- Depending on the test/experience it can add extra weight to page load times and cause 'flicker'.
Alternatives Considered
Monetate, Optimizely and Visual Website Optimizer
Other Software Used
Google Analytics, Bazaarvoice Conversations, JIRA Software, Google Tag Manager, Oracle ATG Web Commerce, Google Search Console
Qubit - User review
Pros
- Split testing - Making analytical based decisions on results of split testing has been vital over the last 18 months, and will continue to shape the way we work.
- Data - The amount of data Qubit captures is still overwhelming to see, more support could be offered in what we use this with, and how to manipulate, but it easy to see the size and range of what is collected.
- Decision making - When your results become concrete Qubit breaks your results down into key metrics, this is massively useful when making a decision on your next steps.
Cons
- Reporting - Cannot cross-pollinate your results into customer segments on the site.
- Easy editor - Although great for desktop, mobile and tablet hasn't been thought about, in a mobile first world this should start to become a priority.
- Loading of tests - Even when our pixel is implemented sync or async the test will always load after the page is completely loaded. This does put some doubt into results.
Alternatives Considered
user conversion, vwo and google optimise
Other Software Used
Magento Community Edition
