Use Cases and Deployment Scope
I use Gem as a sourcing tool to reach candidates by email vs inmail. The market is extremely competitive right now and Gem is a great way to get noticed by candidates. It allows you to create "sequences" or a series of automated emails so that you don't have to follow up manually. Additionally, you can send on behalf of (send from someone else) say for example a hiring manager, etc which also helps messages get noticed. Additional pluses of Gem - GREAT analytics, way better than our ATS's and a really cool talent pipeline feature - basically a Trello board of your pipeline! It's a great way to see the status of every role in a very digestible format!