The structuring of cadences allows an overview and conveniently structures, allowing me to track prospects' engagement with my emails and preventing me from forgetting about tasks. I use it as it connects well with my email account and the Salesforce account we use within the organization.
Pros
Structure cadences.
Track prospect engagement with emails.
Integration with email inbox.
Cons
Direct integration with SalesForce.
Logging of LI chats.
If I open emails I sent SalesLoft thinks it is the prospect opening them.
The prioritization doesn't always make sense (the engagement score), with the flames.
Likelihood to Recommend
If you need to structure email conversations and ensure you do not lose track of earlier conversations you had with prospects, SalesLoft is a good tool. It also allows you to compare different outreach strategies, which I also find helpful.
VU
Verified User
Contributor in Sales (Environmental Services company, 1001-5000 employees)
Demandbase One solves a few problems for us. First is helps me as an outbound sales person pick accounts to reach out to, which is a main part of my job. Second, it helps me stay updated on my accounts and which businesses might be having insider discussions of my company. and Third, it will sometimes give me specific names on who has been looking through our content.
Pros
Live notifications through slack
Easy to use dashboard
Picks up prospect names at times
Cons
Sometimes it feels like there's too much going on in the actual Demandbase One homepage - lots of things to be clicking on, but I only use for specific use cases
Likelihood to Recommend
If you do any sort of outbound prospecting, then Demandbase One could surely be of use. Whether AE, SDR, or any manager of those two, staying weary of who is lurking or showing interest is, in my opinion, a must have. If you are not on the sales or marketing side then I see limited use cases.
We use it to identify which prospects are relevant for us at any given time. Demandbase takes the luck aspect out of outbound timing by giving us an inside track.
Pros
Website visitor logging
Flagging demand
Allowing us to see what content is relevant to a prospective client
Cons
Better visibility on who is visiting
Likelihood to Recommend
Any time you might need to see what accounts are relevant to outbound in real time!
VU
Verified User
Contributor in Sales (Environmental Services company, 1001-5000 employees)
Demandbase One is the ABM platform we use and is one of the most important pieces of our ABM tech stack. We use several Demandbase modules: 1) Ad Targeting - we use the Ad Targeting platform to target very specific 1:1 accounts as well as larger 1:few/many accounts based on vertical and persona. Demandbase also offers person-based targeting which has been a game changer when trying to reach specific individuals. 2) Orchestrate - we are able to build many different campaigns outside of DB in order to help us scale. This has been extremely helpful with a small team. 3) Intent Data Platform - we are able to run campaigns off of specific keywords, especially competitive keywords which allows us to target prospects in the "shopping" stage. In addition, our sales team uses the engagement insights in order to see which of their target accounts have been on the website and engaging with our brand.
Pros
The Demandbase UI is user-friendly, easy to navigate and super intuitive.
Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
Cons
Ad targeting reporting in SFDC is currently missing
Ad reach in to smaller accounts
Likelihood to Recommend
Demandbase is the best platform for all companies in my opinion. The platform is very easy to use so it would be well-suited for a company new to ABM but also robust enough for a company well in to their ABM journey. Demandbase offers all of the features and modules needed to run ABM campaigns and demonstrate ROI.
As Regional Director of National Accounts with Adecco, InsideView is a vital tool to achieve my long-term and short-term goals as a sales professional. As a part of my strategic plan, I lean on InsideView to create my key target accounts, utilizing the Build a List feature. By giving me the tools I need to investigate companies upfront, I ensure that my research is conducted in the most efficient and effective manner possible. In my daily routine, I utilize InsideView with my CRM integration. This process allows me to pinpoint key decision-makers, providing me with all of their contact information and social media accounts right at my fingertips, ensuring that I am armed with powerful information. InsideView is one of the sharpest tools in my toolbox.
Pros
Build a List feature.
CRM Integration.
I also utilize InsideView to cross reference contact information from other social media accounts. This process allows for accuracy.
Cons
Sometimes in rare instances, the contact information can be out of date because contacts are always shifting companies and roles.
I have to shift out of my CRM to InsideView's website to create lists, but this is a very minor issue.
I would like to have a mobile version of InsideView.
Likelihood to Recommend
InsideView is an excellent tool for a National Accounts salesperson who wants to have data at his or her fingertips. When I am about to call a prospective client, I utilize InsideView to insure I have all the information I need to make the call meaningful by utilizing the industry trends information.
InsideView is so easy to use! I work in the sales industry, and InsideView has helped to make my work lighter and easier. They have great filters that you can use to search for an employee name, job title, location, and the company's address. Some of the employees within our company are starting to use InsideView as well and I haven't heard anything negative so far!
Pros
Easy to use for data gathering.
A very user-friendly sales tool.
Great customer service.
Cons
Some information is not updated, but this isn't a huge issue.
The search result for companies sometimes is hard to understand.
Not all companies are available.
Likelihood to Recommend
I always turn to InsideView when I need to check a company's updated phone number, address, and employee size.
InsideView is being used as a tool across the whole organization. With my company being in such a specific niche in the market, InsideView really helps narrow down potential sale leads. It also saves time finding key contacts and takes out the hassle of finding contact information on company websites. Also, it helps eliminate the inconvenience of manually entering all the data into my CRM.
Pros
Data integration.
Industry search feature.
View LinkedIn profile hyperlink: eliminates spending time searching on LinkedIn.
Cons
Need to upgrade to pro to use a lot of the features like viewing contact info.
Likelihood to Recommend
It is great for sales leads and to get a good foundation of knowledge about companies, however, some information needs to be updated.
VU
Verified User
Analyst in Research & Development (Environmental Services company, 1-10 employees)
InsideView is integrated with our software and is used company-wide for lead generation. It provides accurate and detailed information for company details, decision makers and direct contact information.
There are user-friendly features that I love. I often make my sales calls from a list that I was able to create based on industry and location. Super useful, detailed and very easy to navigate.
It is highly comparable to other lead generating wesbites but provides more intel, insight and current information. The additional perk of it being integrated with Salesforce makes it so easy to export information and keep our company's database up to date.
Pros
The contact information for decision makers is usually accurate and current.
The ability to create a list based on precise location and industry is extremely helpful.
Having InsideView integrated with Salesforce makes tracking and updating information so easy.
Cons
The ability to export glitches sometimes
Likelihood to Recommend
InsideView is definitely my go-to for lead generation. Whenever you are planning your sales calls or sales rally it is a great place to start. You can create a call list and target list directly in your account.
We use InsideView in our sales and marketing departments. For our sales team, it has been extremely helpful in finding new leads and preparing for prospecting. I use it on a daily basis for keeping our accounts in Salesforce up to date and finding other companies within the family tree of current customers. For our marketing department, it has allowed us to prepare segmented lists that we can send direct mail to.
Pros
Family Tree - This feature has allowed us to update "related" companies in Salesforce. By having this information readily available we can easily call on companies that are "related" to current customers.
Sync Feature - You can very quickly sync company data or people with Salesforce.
Wrong Info Feature - If you do find a record that is incorrect, you can very easily send them the correct information and when they verify it they always reply back that they have updated the record.
Cons
Family Tree - Currently you have to manually relate companies in Salesforce to get the hierarchy. It would be great if InsideView could do this automatically!
Ability to download lists is limited to 2,000 records at a time. I wish this was a higher number.
Likelihood to Recommend
InsideView is perfect for building lists...for both companies and contacts.
