I've used Demandbase for 2 years now & use Demandbase One as an AE to spot top tier 1 accounts and tailor who I will outreach to. It's very handy for staying focused and moving deals along faster
Pros
Showing me my top accounts (Tier 1s) in my book of business
Highlighting who is engaged from all of my accounts across the board
Showing me where prospects are engaging with content for information so I can tailor my outreach
Cons
Make the UI extra simplified
More on-demand rep trainings
Email digests in different formats
Likelihood to Recommend
When you're managing a large book of accounts, Demandbase One helps narrow focus by showing which companies are actively researching topics related to your solution. If your motion is more transactional or volume-based (e.g., hundreds of small deals), Demandbase’s deep account-level insights might be overkill.
VU
Verified User
Account Manager in Sales (Computer Software company, 1001-5000 employees)
We have been using Demandbase for several years now. I’ve had an exceptionally good experience working with the Demandbase team. The tool provides us with so much value not just for the ABM team, but also the account team or the digital team. We use the insights in the Demandbase One platform to drive digital campaigns, to make better account decisions and to help select our ABM accounts list. We’ve tried other platforms and we’ve decided to choose and remain with Demandbase for the long run because it provides us with the best possible solution.
Pros
Intent Data
Account insights predictions
Account insight dashboard
Account snapshots
Cons
AI Implementation
Better User Interface (UI)
Better customization of reports
Likelihood to Recommend
If you’re doing ABM then it is a must. It helps provide insights into each of the accounts we support as part of the program. It helps sales team and account team get a snapshot of what is happening with their account, get notified if there are intent data spikes and get better insights when leading conversations with the accounts. It helps the ABM digital team get better understanding of the current state of things of the account in near real-time.
VU
Verified User
Strategist in Marketing (Information Services company, 10,001+ employees)
I use it to provide advertising to targeted accounts (within the Demandbase DSP and in Linkedin), send triggered email nurtures in Hubspot and provide insight into marketing contribution for closed/won accounts. And our sales team uses Demandbase One for account intelligence and to help prioritize outreach.
Pros
Account intelligence
Real time alerts
Targeted advertising
Cons
Contact quality
Sales adoption
Interconnectivity with other platforms like LinkedIn Sales Navigator
Likelihood to Recommend
Surfacing insights into account engagement activities. Relatively easy to deploy ad cover for targeted accounts. Sales team continues to have difficulty with taking action based on insights gleaned form Demandbase One. Contacts database is frequently found to be outdated.
VU
Verified User
Director in Marketing (Computer Software company, 201-500 employees)
I use this platform to find new prospects by analysing web activity. With a very busy schedule and little time to prospect as a new business sales quota carrier, it helps me target my outbound efforts on accounts which are actively engaged, with intent and showing specific activity. This product helps me find leads within accounts in conjunction with sales navigator and also within my crm with the salesforce integration that are interested in my products and services.
Pros
Avoid non engaged accounts
Find engaged accounts
Save time
Accurate web activity data
Provides lots of filters to drill down on data
Integrations with our CRM
Cons
Allow everyone to create their own dashboard
AI Co pilot that gives answers on search filters to use for specific reports/ filters etc. E g. I could ask co-pilot how do I create a report with x,y,z and what filters do I need?
More salesforce fields
Fewer more specific ( less repetitive) filters of the same name
Likelihood to Recommend
Identify accounts/ leads to find who is looking at your website that haven't filled out a form with high activity.
Currently using Demandbase One for prospecting new and existing accounts. Daily, I use it in order to track intent across 1200+ accounts. The big problem I'm trying to address is who is interested in our product and what exact leads I should contact. The scope of our use case is web and marketing designers, so using it really takes a lot of the legwork on who I should target and or who is looking at our website/pricing page.
Pros
Finding useful leads to contact
Pinging Intent
Showing which companies are showing intent
Giving accurate scoring on what the likelyhood they'll be in pipeline
Cons
Learning curve is difficult but once you get it down, you're good
Sometimes intent signals are inacuratte
UI is a little rough when trying to find individual AE accounts
Likelihood to Recommend
Demandbase One is good in several scenarios. When I'm in prospecting mode, I look at Demandbase One to find accounts that are showing intent and are looking at us already. Those are our warmer leads. Where Demandbase One lacks is cold accounts that might not be in Salesforce. From what I understand, Demandbase One uses leads that are already in the system to track intent but when there is the correct account, it won't show the intent for the right lead if it isn't in our system. There are work arounds so its not a big deal but one little bump in the road.
VU
Verified User
Account Manager in Sales (Computer Software company, 501-1000 employees)
Demandbase has helped our Business development team greatly in uncovering the intent of our focus accounts. This has helped us in going after the accounts which are most important of us. The webinars they host frequently are always full of golden nuggets and help us master the software. Demandbase also allows us to be on top of our most engaging prospects, and thus helping us go after the low hanging fruit. Definitely recommend using!
Pros
Identifying engaging prospects
Showing accounts with no touces
Helping identify unnamed accounts that show strong intend
Creating reports of named accounts to go after
Creating reports of unnamed accounts that are low hang fruit
Cons
Standardized reports for business development
Standardized email weekly reports
More indept onboarding voor business development
Likelihood to Recommend
For enterprise business development teams I strongly recommend the tool as it helps in the daily outreach and the exploring of your territory. Especially in markets such as Germany, UK or France there are loads of companies. The intent function will quickly show you which accounts are looking for certain specific keywords.
VU
Verified User
Employee in Sales (Computer Software company, 1001-5000 employees)
We have Demandbase One integrated into our CRM. It allows me to get data and information quickly right at the account level. It also gives me analytical data that I am able to use for prospecting and finding new opportunities within an established account. All of this saves me time instead of having to do external research that would take hours.
Pros
Consolidated data
Data insights
Prospecting data
Cons
Better AI analytics
Cleaner look
Better prospecting data
Likelihood to Recommend
The ability to be integrated into our CRM is massive. Having the ability to consolidate my data saves me so much time and energy when I am looking for insights on prospects or customers.
Sometimes it doesn’t have the data regarding smaller businesses or private ones.
VU
Verified User
Account Manager in Sales (Computer Software company, 10,001+ employees)
Demandbase One is the tool we use for all account based marketing activities. We create audiences for campaign targeting, ensuring we increase engagement with our top accounts. We also highly leverage the reports Demandbase One generates for our sales department on account engagement. Additionally, we leverage the data enrichment capabilities of Demandbase One to ensure our Account data is up to date in our CRM.
Pros
Account data enrichment
Account engagement reporting
Lead to Account Matching
Cons
Easier targeting and segmentation across different platforms
Likelihood to Recommend
It's well suited for any organization with an Account focus. It's important that your marketing and sales teams have an account strategy in place and that they have a clear objective to track engagement on account level and to engage with prospects and customers on an account level. If your organization purely goes after individual Leads or purchases, then Demandbase One would not be well suited.
We use Demandbase One as one of our intent tools. Specifically at the account level. There is engagement minutes, intent keywords and other info that we gather to prioritize prospecting work. One thing that I dislike about Demandbase One is how engagement minutes are not accurate representations of how many minutes a prospect account is doing something related to us, but rather an internal "comparison" measure against other accounts leading to some confusion about accurate engagement.
Pros
Account Intent
Data about roles
Single source of truth
Cons
Engagement minutes =/= minutes of engagement
Interpreting cold outreach as interest
Repetitive infor
Likelihood to Recommend
It's well suited as an intent tool which is our primary use. As previously mentioned their are some confusing terms and repetitive data week after week.
VU
Verified User
Contributor in Sales (Computer Software company, 501-1000 employees)
Demandbase One is the palce where all our marketing department is looking in terms of information about our target accounts, it´s quick and easy to view. We also use it to create targeted ABM display campaigns for our targets accounts, delivering a very personalized messaging. It has become a fundamental part of our marketing strategy.
Pros
Advertising to specific accounts
Integrate information for different platforms
Evaluate & Clasify the accounts
Cons
Sometimes you need to dowload the tables to use specific filters
It can be easier to implement
The sales team needs to understand it better
Likelihood to Recommend
It is perfect for big companies, but I wouldn´t recomend it for small companies. Specially I think for the technology sector is more useful. If you are selling consumer products it is not your ideal platform. In general, I think it is the perfect tool for the big tech companies.
VU
Verified User
Program Manager in Marketing (Computer Software company, 501-1000 employees)
