Features
Top Performing Features
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7.8
ABM sales intelligence
Demographic and firmographic data covering contacts, businesses, and industries.
Category average: 8.3
Account identification
Helps sales and marketing teams identify accounts showing intent to make a purchase.
Category average: 8.2
Automated workflow & orchestration
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Category average: 7.7
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.7
Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Category average: 7.9
Syndicated content
Republished content on third-party sites.
Category average: 7.6
Personalization
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
Category average: 7.8
Engagement data tracking
Tracking for account-based customer engagement across multiple channels.
Category average: 7.9
Ad Campaigns
Features related to creating and deploying ad campaigns.
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 8
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7.8
Contextual advertising
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
Category average: 7.9
Social advertising
Advertising on social media platforms like Facebook, LinkedIn, etc.
Category average: 7.7
Ad reporting and analytics
The ability to track and forecast cross-channel ad performance and report on revenue attribution.
Category average: 7.8
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
Standard visitor segmentation
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
Category average: 8.4
Behavioral visitor segmentation
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
Category average: 8
ABM sales intelligence
Demographic and firmographic data covering contacts, businesses, and industries.
Category average: 8.3
Intent Data
Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.
3rd party intent signals
Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.
Category average: 8.2
Downstream intent signals
Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.
Category average: 8
Account identification
Helps sales and marketing teams identify accounts showing intent to make a purchase.
Category average: 8.2
ABM Integrations
ABM platform integrations with third-party software and internal tools to enable organizational workflows.
Automated workflow & orchestration
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Category average: 7.7