Demandbase helps us solve the problem of knowing what our customers are interested in. It gives us a true ABM window into the things that drive their progress and growth. For example, it helps me select which customers are interested in digital transformation and cloud growth. Thus, I can enter conversations with them equipped with lots of tools for success.
Pros
Insights
Marketing
Account Prioritization
Cons
Filters
Engagement Minutes
Likelihood to Recommend
It is extremely well suited when you are attempting to crack into an account. Brushing up on hot topics that they are searching [for] is effective.
It is less well suited if you are attempting to reach out to specific people at a certain company, as most of the engagement reports are about what anonymous sources searched at that company. There are some specific people, however.
Our sales team uses InsideView inside of Dynamics CRM. It is used to enrich our client record and is very valuable. The integration with CRM is very easy and we have customized it to work for us! It brings a lot of value to our sales team and has helped with CRM user adoption.
Pros
Provides great news articles.
The watchlist and daily email are very beneficial.
Their support team is excellent!
Cons
Some issues with needing to clear browser cache or it won't load.
Some employees leave a company and they still show as an active employee.
Likelihood to Recommend
It is just a great tool to help with CRM adoption and also to provide consolidated information about a client, rather than having to visit many different websites to gather details prior to a client visit. This is great for our less sales focused team members as well because they learn things they would not have otherwise known.
VU
Verified User
Manager in Marketing (Civil Engineering company, 1001-5000 employees)
