Acquia DAM (Widen)

Score7.2 out of 10

264 Reviews and Ratings

What is Acquia DAM (Widen)?

Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies can use Acquia DAM to build a unique 360º view of their product content. It displays product associations and cascades parent level values to variants. Quick start implementation gets users up and running in two weeks. Acquia DAM is available standalone or as part of Acquia Digital Experience Platform (DXP).

Categories & Use Cases

Media

Screenshot of Dashboard can be customized to provide users with a springboard to popular assets, collections, and portals.

Screenshot of Custom-branded portals to share curated collections of assets and microsites.

Screenshot of Asset performance tracking including downloads, embedded asset views, and shares.

Screenshot of Custom analytics dashboards to display system reports for all usage data.

Screenshot of Any asset type can be searched, downloaded, shared, and embedded.

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Screenshot of Dashboard can be customized to provide users with a springboard to popular assets, collections, and portals.

Asset storage
Centralized storage capacity and accessibility for centralized storage of marketing and brand assets. These can be anything from documents, audio files, videos, images, creative files (Adobe, etc.), etc. Outdated assets can be archived.
Category average: 8.6
Asset sharing
The ability to share and distribute assets with internal or external partners using sharing links attached to emails and messages, as well as portals. Data and assets can also be syndicated to third parties. Some DAMs enable asset publishing directly to end-user sites for more efficient distribution.
Category average: 8.5
Data exportability
Data can be exported via a CSV or Excel file for further reporting and analysis outside of the tool.
Category average: 8.1

Related asset discovery
Automated ranking capabilities driven by metadata enable the quick discovery of assets related to those being visualized by users. The different assets that users have assigned to a particular product may also be displayed, facilitating connections between assets and products.
Category average: 6
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 5.5
Content editing
Templates and text editors facilitate the creation and publication of branded copy as well as asset cropping and modification. Version tracking should also be available for assets with duplicate names, along with their usage history. Some DAMs offer integration with editing tools so that high-fidelity edits can be made outside the DAM and automatically synced back as a new or updated version.
Category average: 4.8

Most Frequent Users

Top 3 industries using Acquia DAM (Widen).

Based on HG Insights installation data

View all Reviews

#1 most frequent

Manufacturing

30.3%

40 installations of 132

#2 most frequent

Professional, Scientific, and Technical Services

12.9%

17 installations of 132

#3 most frequent

Retail Trade

11.4%

15 installations of 132

Verified User

Vice-President in Marketing (5001-10,000 employees)

Use Cases and Deployment Scope

We use Acquia DAM (Widen) to host all of our global digital content and syndicate to all of our websites through our PIM system. This platform allows easy access to our product content across multiple brands, categories and formats and through the use of portals helps us streamline priority content for new product launches and campaigns.

Pros

Host significant quantities of digital content
Customizes file formats based on application
Filters assets to make searching for file easier

Cons

Editing tools are on the roadmap and would be a huge help for our customers and designers to customize content.
Due to file sizes it often takes a while to process the files for download. Not sure anything can be done about that.
We have built some custom APIs to connect to our PIM and CMS but building more connectors would be helpful.

Return on Investment

Faster product launches
Consistent product and brand content
Maximize resources by limiting the fulfillment through the design team

Other Software Used

inriver PIM, Bazaarvoice, PriceSpider, Progress Sitefinity, Pardot, Sprout Social, Google Analytics, Microsoft Power BI, Datorama

Verified User

Manager in Marketing (1001-5000 employees)

Use Cases and Deployment Scope

Acquia DAM (Widen) is our source of truth for all assets including images, videos, and documents. By having this system, we are able to update information in one spot and transfer it to other systems for use across the company.

Pros

Asset Management
API Access
Search

Cons

Filtering
Push updates via api

Return on Investment

Faster product launches
Streamlined asset process

Other Software Used

Salsify, Shopify, Oracle Agile PLM

Verified User

Employee in Marketing (10,001+ employees)

Use Cases and Deployment Scope

I use Acquia DAM to Utilize for content

Pros

Store content
Create content libraries
Share content via URls

Cons

Searching
Analytics
Self reporting

Return on Investment

Store all designs for the organization
Showcase usage of designs

Other Software Used

Adobe Workfront

Verified User

Team Lead (51-200 employees)

Use Cases and Deployment Scope

We utilize Acquia DAM as a way to store our files and photos for the entire organization. The problem the product addresses is our ability to store and use files state wide for our organization.

Pros

Organization
File System
Preview File

Cons

User Login
Categories

Return on Investment

Information access
Sharing Files
Downloading

Other Software Used

Cloud Signage for Google Drive, Canva

Verified User

Analyst (11-50 employees)

Use Cases and Deployment Scope

I have used Acquia DAM to search for digital assets when I was onboarded to my organization. The search feature does not feel intuitive at all. There are times that I've tried to look for a certain asset and have not found it, only have another coworker find it for me later on. It is very frustrating and I personally have a hard time using the platform. As a result, I try not to use the DAM when possible but it is inevitable.

Pros

Tags

Cons

Searchability
Auto Archive Folder?

Alternatives Considered

Google Drive, OneDrive and Dropbox

Adobe Experience Manager

Bynder

Canto

Acquia DAM (Widen)

What is Acquia DAM (Widen)?

Categories & Use Cases

Media

Acquia DAM (Widen) Key Features

Top Performing Features

Asset storage

Asset sharing

Data exportability

Areas for Improvement

Related asset discovery

Standard reports

Content editing

Who Buys & Uses Acquia DAM (Widen)

Most Frequent Users

Manufacturing

Professional, Scientific, and Technical Services

Retail Trade

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

France

India

Most Frequent Users

Marketing

Engineering

Product Management

Acquia DAM (Widen) Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Alternatives Considered

Acquia DAM (Widen) Alternatives