#1 most frequent
United States of America
76.6%4,684 installations of 6,112
What is Parse.ly?
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
Categories & Use Cases
Media
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Screenshot of Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.
Top Performing Features
Reporting in real-time
This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.
Category average: 8.7
Device and Browser Reporting
This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.
Category average: 7.9
Pageview Tracking
A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.
Category average: 8.4
Areas for Improvement
Customizable Dashboards
This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.
Category average: 8
Bounce Rate Measurement
This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.
Category average: 7.7
Lead Conversion Tracking
This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.
Category average: 7.8
Who Buys & Uses Parse.ly
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
7.1%436 installations of 6,112
#3 most frequent
Canada
4.4%270 installations of 6,112
Parse.ly Review from a User.
Use Cases and Deployment Scope
Yes, we use it for page analytics tracking. It helps us get real-time data on page/article performance.
Pros
- Analytics tracking.
- Real time data gathering.
- Section page specific data before aggregated view creation.
Cons
- Component level metrics for page elements.
- The dashboard is cool but it needs to support custom queries on the fly.
Return on Investment
- Gives clarity on the user engagement metrics.
- Better business decisions.
Usability
Intuitive and clean software
Use Cases and Deployment Scope
We use Pare.ly across editorial and content development departments in order to monitor the performance of online articles and respond accordingly to traffic surges and drops. It's one of many tools we use to garner this kind of data and allows us to easily navigate the hundreds and thousands of articles published across the companies numerous websites. From offering top performing stories and those getting the most traffic in a more granular and of the moment tab 'in the last 10 minutes'. With its intuitive and friendly interface, Parse.ly allows us to dive into articles categorised by tags, as well as authors, and see not only traffic but where that traffic is being referred from e.g. Google, AMP, social networks. All of this gives a better indication of how to respond both to the performance of singular articles and on a wider scale. From updating articles that plummet, to reusing successful strategies in the future.
Pros
- Intuitive, easy-to-use interface.
- Home screen displays day's top performances as well as top performing articles in the last 10 minutes.
- The ability to focus in on an article-by-article basis, as well as by tag/section/author etc.
Cons
- Referral data could be more detailed and specific.
- Better labeling in graph form/ability to zoom in to traffic spikes/drops.
- Saving last searches.
Return on Investment
- Driving more traffic.
- Boost in moral to see real time successes.
Alternatives Considered
Google Analytics
Usability
Other Software Used
Data Studio
Parse.ly is time saver
Use Cases and Deployment Scope
Parse.ly means data about the entire group's online traffic is available pretty much instantly. I use the platform to analyse my own traffic, for instance I can see which stories are trending, for how long, and this helps me analyse my output, so for instance maybe some types of stories don't tend to do well, and others do. This doesn't necessarily influence my output - for instance in Cambridge, a business story may be relatively low in traffic terms, but it is a select audience I want to reach, so the volume doesn't matter in that situation. It helps that I can assess where the traffic is coming from, how it compares against my colleagues' output for that hour/day/week/month, and it has become a vital tool to finetune my output.
Pros
- Traffic data
- Comparison with other writers on the same paper
- Up-to-the-minute analysis
- Visual way of sharing data
- Easy to use
Return on Investment
- Feedback on traffic is very useful
Usability
Parse.ly tells me what's popular and where it's popular
Use Cases and Deployment Scope
We use Parse.ly across our digital platforms for assessing how our news stories are performing and how many visitors we are getting to our website. This means we are able to see when stories and articles are becoming popular and then we can make sure they feature higher on our website. We're also able to track where our traffic is coming from to enable us to inform how we put out content in the future and also work out what times are best. My favorite feature is being able to track comments made quoting and linking to pages on our website and finding out what people are saying on Twitter.
Pros
- Parse.ly helps us monitor which stories on our website are doing well and helps us track where our traffic comes from.
- Using Parse.ly means we can immediately see when a news story on our website is generating interest and react to that.
- Parse.ly means we can track which website authors are achieving a high number of page clicks and then assess why that may be.
- Parse.ly Makes it easy to show our staff, visitors and external stakeholders just how well we are doing
- Parse.ly Had very good customer support for those times thing go wrong
Cons
- I wish you were able to see the level of detail when it comes to FaceBook that you can see when it comes to Twitter.
- I wish I could see multiple websites on one screen, maybe divide my screen into quarters or the like.
- I wish the mobile app was easier to use.
- I wish it was easier to search for authors
Return on Investment
- Parse.ly helps me be more efficient and have a better picture of what I should be doing and where I should be advertising my content.
Alternatives Considered
Google Analytics
Usability
Other Software Used
Google Drive, TweetDeck, Grabyo, LinkedChat
Passing judgement on Parse.ly
Use Cases and Deployment Scope
Used entirely across the social aspects of Wireless to see in real time the page views of stories as well as historical data to plan ahead. It allows us to see what is doing well organically and identifies stories that are great to be shared to our partner sites to increase traffic. We also use Parse.ly to record data to provide feedback to editorial about what stories and features we should be writing about.
Its immediate recording of data is hugely beneficial to allow us to react as quickly as we can.
Its immediate recording of data is hugely beneficial to allow us to react as quickly as we can.
Pros
- Real-time analysis
- Identifying where traffic for tweets has come from
- Able to break down referrers for each social platform
- Ability to record UTM tracking codes
Cons
- To see from which Facebook page a certain story has seen the most traffic
- Breaking down where traffic has come from on Facebook by specific post.
- Integrating images and recording its engagement
Return on Investment
- Sets page targets
- Identifies what pages drive most traffic
- Allows us to see what types of stories perform well to follow and continue trends
- Planning on evergreen content for repeated use
Usability
Other Software Used
Echobox Social, Meta Business Manager
