TrustRadius Insights for Parse.ly are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Insightful Reporting Capabilities: Users have found Parse.ly's report generation feature valuable for easily comparing article performance trends over time, aiding in strategic decision-making. This functionality allows users to identify patterns and make informed content strategy adjustments based on historical data analysis.
Visual Traffic Identification: The color-coded sources within Parse.ly enhance user experience by simplifying the identification of traffic origins to specific articles, improving navigation efficiency. By quickly recognizing the sources driving traffic to their content, users can tailor their strategies effectively.
Immediate Performance Insights: The real-time analysis tool in Parse.ly is highly praised by users for providing instant feedback on content performance and audience engagement, empowering timely adjustments. This feature enables users to react promptly to changing trends and optimize their content strategy for better results.
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Parse.ly Reviews
26 Reviews
Enterprises (1,001+ employees)
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I use Parse.ly every day at my job. It helps articulate in real-time the traffic on a website that needs to deliver information to its users as fast as possible. I monitor and use the software/website constantly throughout my entire day. I personally use it for a website that sees millions of users every month.
Pros
Delivers real-time feed of website traffic
Articulates data in a clear and concise manner
Makes user navigation incredibly easy to pick up with little knowledge or experience
Cons
It doesn't make it easy to examine data from more than 12 months prior
Its mobile experience could be better for those that might need it in a fast-paced environment
Sometimes articulates data visually, for a brief few moments, before it's actually in, and overestimates traffic
Likelihood to Recommend
Parse.ly is particularly well suited to media companies that need quick real-time feedback from users who traffic their website and content. Any space where editorial decisions need to be made would benefit from using the software. It gives lots of information that helps you understand how many people are visiting your site and why in a quick and easily digestible manner.
VU
Verified User
Strategist in Social Media (5001-10,000 employees)
I use Parse.ly as a tool to identify the footfall of readers. The platform allows me to map the behavior of the readers on our platform and understand how and when readers react to stories. It also allows me to adapt to new things or take note of what sort of stories have a wider impact.
Pros
Firstly, the platform is super easy to use, it is user-friendly and easy to navigate through.
Secondly, the platform also provides you the option to use filters to your best fit and adjust the filters according to what data you want to look at.
Thirdly, it enables the user to have live feedback on their articles and see what can be improved going forward to address the need of the readers.
Cons
The interface could be more interactive and attractive.
The views tab could become active in the sense that when you hover the cursor it automatically tells you which days or period the article performed the best.
If the platform could also provide relative information on the kind of users reading the articles.
Likelihood to Recommend
For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.
We use Parse.ly for real-time traffic monitoring and reporting.
It allows us to identify breakout search trends within our editorial content as we see articles climb or fall in the interface, and provides us an opportunity to create more relevant articles or to edit and update existing stories to make them meet user needs.
Pros
Historical Reporting.
Real time monitoring.
Ease of comprehension.
Identifying referrers/traffic sources.
Cons
More specific what referral tweet/FB post is.
Email alerts of relevant breakout topics.
SEO/keyword ranking advice.
Likelihood to Recommend
It’s great for getting the whole office involved in “caring” about the traffic. The journalists love seeing their stories create a spike, and when something old spikes, it’s like a canary in a mine letting you know there is an opportunity to create something new that fulfills a user's need.
I am a reporter for USA Today. We use Parse.ly to measure how well we are reaching our audience. This is imperative because our readers are not interested in knowing what is going on at the national level. They only want local news! So this program helps us evaluate which stories our readers enjoy the most. We use those stats as a source of motivation to find even more local content to produce.
Global editorial strategy and planning for an enthusiast media brand, 25 FT employees. We use Parse.ly as our primary point for assessing the performance of our work, how readers are engaging with us, and which headlines are performing well for us, as well as who on our team is producing X no. of stories per period.
Pros
Author breakdown
Daily "pulse" monitoring
Traffic sources
Cons
The reporting system is complicated and somewhat confusing to set up, can't edit reports once they're created, have to create new ones
Identifying "smart" trends in stuff that is/isn't working - we have to do this analysis ourselves
Breaking down Google traffic sources (Discover is just categorized as "Google")
Likelihood to Recommend
For daily/weekly/monthly performance tracking Parse.ly is a major step up for us from Google Analytics.
We use Parse.ly for content analytics, recommendation, trending now, curation, and generating more traffic on [the] entire site. It gives [a] good recommendation on trending now content based on end-user interest. Their best product [is] pages viewed, age time user on the page, visitors on the site, visitor on the site for x time, how many social interactions by the user, how many [users] read the posts.
Pros
Page viewed
Visitors on the site
[Average] time visitors [are] on the page
Social interactions
New posts read by users
Overall current traffic on the site
Cons
Reporting
Metrics
Dashboard
Likelihood to Recommend
Well: Their technical implementation is very strong, and [the] team knows what their business function is. This product is best for analytics on-site to get to know how many users viewed pages, for how long, which pages are most viewed, how many users visited the site again, which page is generating more traffic on the site, and users like that content.
Less: Should add [a] defensive check on API, so when it is down, it should have some fallback.
VU
Verified User
Team Lead in Information Technology (10,001+ employees)
iHeartMedia uses Parse.ly to track real-time web traffic analytics to radio station websites. Parse.ly is used exclusively by the digital content department to track content pages, on-air DJ blogs, and articles produced by the company. I personally use it to monitor real-time web traffic to track the performance of content posted by my team and provide analytics reports for the ten station websites in my market. Parse.ly is also used as an alternative to other analytics software we use like Adobe Analytics and Google Analytics to pull website data more quickly than having to run a report on the two aforementioned products.
Pros
The interface is clean, easy to read, and informative
Pulling data is quicker than other analytics tools
Easy to filter data by different parameters and date ranges
Cons
There seem to be times in my experience when the metadata of a web page isn't pulled correctly, leading to some discrepancies between Parse.ly numbers and numbers considered "official" by my company.
Parse.ly does a great job of collecting data for individual articles on our web pages, but it is hard to use to get data for homepages and other landing-type pages. We end up using other analytics tools to collect this type of data.
The mobile experience doesn't show as much data on the Site Overview dashboard as it used to.
Likelihood to Recommend
Parse.ly is great for tracking real-time web page traffic, especially for companies that produce a lot of blog/article content. It's easy to track how much traffic is currently coming to a web domain and the sources of the traffic. Google Analytics provides similar data but in a less user-friendly manner. Pre-COVID, we used to display the Site Overview dashboard on a TV in a common office area because staff enjoyed watching how their content was doing in real-time. Despite its ease of use, my organization relies on data from Adobe Analytics as "official" data.
I use Parse.ly daily! Multiple times a day--I always have a tab open. We use it as our main tool to see how our editorial is performing. It is the easiest way for us to look at time spent on articles and parse our content by site sections and tags. This is used heavily by audience development, social, and the editorial analysts.
Pros
Easily group content by tag
Easily group content by site section
Accurately count time spent on articles
Get a general understanding of where traffic is coming from
Cons
I would love to see YTD functionality as a default date setting where you can choose this week, last month, etc.
If a tag is added after you publish, Parse.ly only counts the traffic after it was added
Buggy right now--if I click on a post and then adjust the date, it still reflects the metric from the original date set
Likelihood to Recommend
Measuring time spent, grouping content by site sections and/or tags. If we are really trying to see where traffic is coming from, it is harder to get more granular on Parse.ly. I am also sometimes looking at specific parts of the site that aren't content and there is no way for me to look at these custom elements.
We use Pare.ly across editorial and content development departments in order to monitor the performance of online articles and respond accordingly to traffic surges and drops. It's one of many tools we use to garner this kind of data and allows us to easily navigate the hundreds and thousands of articles published across the companies numerous websites. From offering top performing stories and those getting the most traffic in a more granular and of the moment tab 'in the last 10 minutes'. With its intuitive and friendly interface, Parse.ly allows us to dive into articles categorised by tags, as well as authors, and see not only traffic but where that traffic is being referred from e.g. Google, AMP, social networks. All of this gives a better indication of how to respond both to the performance of singular articles and on a wider scale. From updating articles that plummet, to reusing successful strategies in the future.
Pros
Intuitive, easy-to-use interface.
Home screen displays day's top performances as well as top performing articles in the last 10 minutes.
The ability to focus in on an article-by-article basis, as well as by tag/section/author etc.
Cons
Referral data could be more detailed and specific.
Better labeling in graph form/ability to zoom in to traffic spikes/drops.
Saving last searches.
Likelihood to Recommend
For complete novices to the world of data analysis, Parse.ly offers a really friendly and easy to use interface that is easy to dive into and familiarize yourself with. It offers surface level insight into article performance, as well as the overall publication, allowing you to react to content that is under performing. There is certainly more detail that could be offered by Parse.ly for a really nuanced picture. However, there is power in simplicity and what Parse.ly offers.
