TrustRadius Insights for Parse.ly are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Insightful Reporting Capabilities: Users have found Parse.ly's report generation feature valuable for easily comparing article performance trends over time, aiding in strategic decision-making. This functionality allows users to identify patterns and make informed content strategy adjustments based on historical data analysis.
Visual Traffic Identification: The color-coded sources within Parse.ly enhance user experience by simplifying the identification of traffic origins to specific articles, improving navigation efficiency. By quickly recognizing the sources driving traffic to their content, users can tailor their strategies effectively.
Immediate Performance Insights: The real-time analysis tool in Parse.ly is highly praised by users for providing instant feedback on content performance and audience engagement, empowering timely adjustments. This feature enables users to react promptly to changing trends and optimize their content strategy for better results.
Loading Reviews List....
Parse.ly Reviews
35 Reviews
Other
Search is temporarily unavailable. Filters are still applied.
Parse.ly is used to track and analyse our website performance and data. The data is used to help identify trends, both live and over time, which can be used to optimise our website. The software can also be used to generate reports, which for our organisation, is helpful to compare performance over time and across the organisation/individuals. Parse.ly is used across our organisation daily.
Pros
The ability to generate reports that allow individuals and the organisation to compare how articles have performed over time is really helpful. This also means that treads can be easily identified. The reports are also clear and easy to understand.
Parse.ly is user friendly and easy navigate, particularly when trying to establish the source of traffic to a particular article. It's also helpful that each source is coloured coded, making it easy to see at a glance where the traffic is coming from.
The graphs that show page views over time are helpful in establishing when is the best time for content to go live.
Cons
It would be good to be able to compare the current day with more than just the previous day on the 'Overview' layout.
It would also be helpful to drill down via the graphic to see which articles were trending at which times of day. This would be particularly useful out of traditional working hours.
Likelihood to Recommend
Parse.ly is well suited to use in the newspaper/media industry, but it would be equally well suited to use in any sector that wanted to judge - and be able to analyse - traffic to its website.
We mainly use it to track our online content - which articles are being widely read, how many page views has our website had, etc.
Pros
Outlines the information clearly and concisely
Provides interesting feedback
Informative, easy to use and thorough
Cons
Maybe add a UK contact number
Maybe direct access to the different categories , eg What's On
Maybe a way of seeing exactly where viewers are coming from
Likelihood to Recommend
I think it's ideal when it comes to finding out information about an article you've recently published, when you want to know how it's doing and how many people it's reaching worldwide. Maybe it's less appropriate when it comes to finding out more about the viewing of the different categories.
We use Pare.ly to analyze the real-time interaction with our website, portsmouth.co.uk - to see which stories are attracting the most attention, so we can then capitalize on that, and also to see where that traffic is coming from, ie, Facebook, Twitter, direct to our own site, etc.
Pros
Real-time analysis of how content is performing
Being able to compare various data sets, ie, days, individual users' content
Being able to compare performance over time
Cons
Make it easier to access old data
Is it possible to identify which individual Facebook pages traffic is coming from?
Improve the search facility - it sometimes brings up odd responses
Likelihood to Recommend
Parse.ly is well suited to a media organization looking for a tool that can help you cut up and analyze your traffic in many ways. It is an effective tool for real-time analysis in the newsroom and to see how certain content or aspects of that content are performing over time.
Real-time traffic analytics for news stories across the site, selection of news, and hierarchy of reader engagement. Informs publishing patterns, story selection, and priorities. Some issues searching and locating stories, saving filtered searches, or modifying saved filtered searches and filtering by time isn't always that easy - can require a large number of clicks.
Pros
Real time data analytics of published stories
Cons
Filtering by time, sections, author, etc if fiddly/moving between pulse/historic, etc can be clunky and make searching difficult - UX/layout
Saving and editing saved filtered searches not intuitive
Likelihood to Recommend
Watching live analytic insight is very useful and looking by day or month gives good snapshots of traffic and audience engagement. Looking at the audience's journey into and out of the story is not so good nor is seeing how video engagement is performing etc. Insight on pages and how people read is not there.
I use Parse.ly as a tool to identify the footfall of readers. The platform allows me to map the behavior of the readers on our platform and understand how and when readers react to stories. It also allows me to adapt to new things or take note of what sort of stories have a wider impact.
Pros
Firstly, the platform is super easy to use, it is user-friendly and easy to navigate through.
Secondly, the platform also provides you the option to use filters to your best fit and adjust the filters according to what data you want to look at.
Thirdly, it enables the user to have live feedback on their articles and see what can be improved going forward to address the need of the readers.
Cons
The interface could be more interactive and attractive.
The views tab could become active in the sense that when you hover the cursor it automatically tells you which days or period the article performed the best.
If the platform could also provide relative information on the kind of users reading the articles.
Likelihood to Recommend
For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.
I use it to analyze our site's traffic on a daily, weekly, and monthly basis, to see what types of stories do well and what types of topics are most resonating with our audience. What do they want to know more about? What are they not that interested in? Etc.
Pros
Traffic numbers
Comparisons
Organization
Cons
N/A
Likelihood to Recommend
I just think it is so much more well-organized and user-friendly than Google Analytics.
We use Parse.ly for real-time traffic monitoring and reporting.
It allows us to identify breakout search trends within our editorial content as we see articles climb or fall in the interface, and provides us an opportunity to create more relevant articles or to edit and update existing stories to make them meet user needs.
Pros
Historical Reporting.
Real time monitoring.
Ease of comprehension.
Identifying referrers/traffic sources.
Cons
More specific what referral tweet/FB post is.
Email alerts of relevant breakout topics.
SEO/keyword ranking advice.
Likelihood to Recommend
It’s great for getting the whole office involved in “caring” about the traffic. The journalists love seeing their stories create a spike, and when something old spikes, it’s like a canary in a mine letting you know there is an opportunity to create something new that fulfills a user's need.
I am a reporter for USA Today. We use Parse.ly to measure how well we are reaching our audience. This is imperative because our readers are not interested in knowing what is going on at the national level. They only want local news! So this program helps us evaluate which stories our readers enjoy the most. We use those stats as a source of motivation to find even more local content to produce.
Global editorial strategy and planning for an enthusiast media brand, 25 FT employees. We use Parse.ly as our primary point for assessing the performance of our work, how readers are engaging with us, and which headlines are performing well for us, as well as who on our team is producing X no. of stories per period.
Pros
Author breakdown
Daily "pulse" monitoring
Traffic sources
Cons
The reporting system is complicated and somewhat confusing to set up, can't edit reports once they're created, have to create new ones
Identifying "smart" trends in stuff that is/isn't working - we have to do this analysis ourselves
Breaking down Google traffic sources (Discover is just categorized as "Google")
Likelihood to Recommend
For daily/weekly/monthly performance tracking Parse.ly is a major step up for us from Google Analytics.
We use Parse.ly to track our website traffic to learn more about how people find our website and track their customer journey. Parse.ly provides more detailed, precise, and accurate information than Google Analytics and similar sites. It's used mostly by our editorial department but also by the entire company, including leadership, who like to see how widely our articles are being read, which ones people are reading, and how long people stay on the site.
Pros
Parse.ly has a much sleeker layout than its competitors. Very well designed.
Parse.ly is easy to navigate, which makes it easier to dig into the data to learn more about its uses: where they came from, how they found you, and how long they stayed.
Parse.ly has good customer service. They are proactive about helping customers utilize their tools.
Cons
Tracking users by age demographic is something I'd like to see Parse.ly incorporate. (This is one area where Google has an advantage over Parse.ly).
Parse.ly's app is not available to Android users. I don't like this because I have an Android.
Tracking page views through third-party publishers (using HTML code) is something Parse.ly can't do for some reason. Our tech people were able to do this easily with Google Analytics, but for some reason (beyond my knowledge), we can't do it with Parse.ly.
Likelihood to Recommend
I like Parse.ly a lot (8 out of 10). It's really easy to use and visually impressive (visually, it is like going from E-trade to Robinhood). I'm in Parse.ly all day long, so it matters a lot that it looks good, is easy to use, and is largely intuitive to use (though I don't claim to know how to use every bell or whistle). So for media, it's a great tool. I imagine it would be for marketing and things of that nature, but I can't say for sure because I haven't used it for those purposes. Overall, it's an impressive product.
